Google Analytics 360 (GA360) is the paid for enterprise version of Google Analytics (GA). The key differences between the two versions is computational power and integrations.
GA360 can process more data, more quickly and more accurately. It provides upsampled data with a four hour freshness guarantee, governed by a SLA. This means that you can pull all the data tracked on your website/app with total confidence and in near real time.
GA Standard also has data limits. A free GA property can only process up to 10 million hits a month at no cost. More data than 10 million hits may not be processed and will require a GA360 licence to access that data.
GA360 also increases functional aspects of the data being collected. GA Standard allows for 20 custom dimensions and metrics, while GA360 allows for 200 custom dimensions and metrics.
Data from multiple GA properties (websites) can be natively joined together with a Roll-Up Property (no double tagging required).
GA Standard has an integration with Google Ads but GA360 has native/turnkey integrations with the complete Google Marketing Platform (GMP) stack as well as some Google Cloud Platform (GCP) products like BigQuery
Without context, GA360 can easily be seen as an expensive piece of tech, however when speed and access to digital platform data are critical, the benefits outweigh the cost
In October 2020, Google officially announced Google Analytics 4 (GA4), which was called “App+Web” while in beta.
Google Analytics 4 has moved to a User-Centric-Event-Based model of measurement, you will be able to see a user’s journey from website to app – and vice versa – tracking their complete journey to conversion.
GA4 also uses Google’s advanced machine learning models to predict user behavior and help you improve ROI by targeting users more likely to convert.
However, as new features are being rolled out weekly, we do expect there to be parity very soon. Google recently shared that there will be an enterprise version of GA4 . As with GA360, the main upgrade between standard and 360 is processing power:
In Europe, Google has partners like (Acceleration, Jellyfish and DQ&A) authorised to sell the technology.
While the cost of technology varies based on the implementation and usage, it has a standard starting price of $150 000 per year.