Data & Analytics

What does not get measured, does not get done.

Who cares about analytics?

Imagine you’re flying a plane, with no avionics.
Flying towards a mountain.
At night.
With no lights.

That’s your business without data and analytics.

But I already have Google Analytics

Yes we know.
These products are specifically designed for you.

Perhaps you need to:

  • Understand why your website is not generating leads or sales
  • Track offline sales back to leads captured in Analytics or Google Ads
  • Start using audiences and CRM data
  • Have a single company wide measurement plan and agreed KPIs
  • Upgrade to Google Analytics 4

It's about to get technical

We have packaged our services into products.

It might be overwhelming, sorry.
Help is only a click away.

Google Analytics products

Google Analytics: Basic setup

All websites need Google Analytics(GA). Why? GA records various activities of your users when they visit your website (from anywhere), along with attributes such as age, gender & location. This allows you to understand your audience better and to use this audience data in platforms such as Google Ads (to measure and target the audience).

Setup new account and setup users

Setup 4 views

Setup filters to exclude external traffic

Link with Google Ads

Create up to 4 audiences and publish

Setup 5 conversion goals

Google Analytics 4: Basic setup

GA4 is the latest version of Google Analytics. Why should you use it? It’s more powerful than Universal Analytics (the current GA version), new data modeling (AI) features and native integration with the Google Market Platform.

Setup new account and user management

Setup 4 views and data filters (for internal traffic)

Setup data stream(s) and link with Google Tag Manager

Link with Google Ads

Create up to 4 audiences and publish

Setup 5 conversion goals

Google Analytics: Ecommerce setup

Google Analytics for Ecommerce is critical to track sales, revenue, order value, billing location across websites or apps.It will help  you understand the purchase behavior of all your channels (marketing campaigns) and audiences along with landing page performance.

Create new GA and setup user access

Setup filters to exclude external traffic

Link with Google Ads

Create up to 4 audiences and publish

eCommerce enablement

Setup funnel tracking

Google Tag Manager: Setup

Google Tag Manager is a tool that allows you manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the site code. We do the setup and install the script along with your channel tags to ensure you track correctly across all paid channels.

Setup new account and add users

Install Google Tag script

Setup Google Analytics tag

Setup Facebook tag

Dashboard products

Google Data Studio: Setup real time dashboard

Get real time metrics on your digital marketing activities. Presented beautifully on a mobile device.
Data could include website analytics, advertising campaign performance and CRM data.

Scope business requirements

Create dashboard wire-frames and data points

Add standard data connectors like Google Analytics, Google Ads, Google Search Console

Build dashboard and deploy

Let us help you choose