Google Ads management

The recent shift to GA4 (Google Analytics 4) has caused challenges for many businesses, leading to inaccurate conversion tracking. This can make it difficult to measure the true performance of your campaigns, which may lead to misinformed decisions about where to allocate your marketing budget.

Poor keyword targeting has become more common due to constantly changing algorithms and search behaviors. Ensuring that your keywords are effectively aligned with your audience’s search intent is key to getting your ads in front of the right people.

Unfortunately, spam and irrelevant placements in the Google Display Network are issues many businesses face. This can waste valuable ad spend and reduce the effectiveness of your display campaigns. Regularly monitoring and optimizing your placements is crucial.

Increased competition in digital advertising has driven up the cost-per-click (CPC) across many industries. With more businesses bidding for the same keywords, it's becoming harder to maintain a strong ROI without a highly optimized strategy.

Poor conversion rates are often a result of evolving consumer expectations and competition. Even with traffic coming to your site, converting those visitors into customers requires a refined approach, including tailored messaging, optimized landing pages, and an understanding of your audience’s needs.

Many businesses are struggling with missing or incomplete data after transitioning to Google Analytics 4 (GA4). The new interface and data structure make it difficult to retrieve or use website data effectively, leaving marketing teams with gaps in their reporting.

Inaccurate data is a common issue with GA4, often caused by events and conversions being incorrectly migrated or set up during the transition. This can lead to misrepresented metrics and unreliable insights, impacting your ability to make informed marketing decisions.

Attribution across platforms is a major challenge with GA4. It's common to see wildly different conversion data between Meta, Google Ads, and GA4 due to varying attribution models and tracking methodologies. This can make it difficult to get a clear picture of your campaign performance.

Running campaigns across multiple platforms can lead to delayed and fragmented reporting. When data is scattered across different systems like GA4, Meta, and Google Ads, it becomes laborious to compile and interpret reports in a timely manner.