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Marketing analytics: 
The key to effective marketing

Marketing analytics and data is critical to making your marketing effective.  A strategy to use your data and to measure the company's key performance indicators (KPIs) is critical.

A marketing analytics strategy entails the following:

  • Define your goals and identify your KPIs
  • Identify buying signals on your website to provide funnel visibility
  • Implement tracking and measurement tools (such as Google Analytics 4 or Microsoft Clarity)
  • Analyse your data for insights and attribution
  • Deliver real time dashboards to all stakeholders
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Is 100% of your marketing budget used effectively?

Unleash the true potential of your marketing budget

One of the primary challenges faced by companies is ensuring that every rand and dollar spent on marketing delivers maximum value. Without accurate measurement and analysis, it becomes difficult to determine if 100% of the marketing budget is being utilized effectively.

By implementing marketing analytics, companies can gain insights into the performance of their marketing initiatives, identify areas of improvement, and optimize their resource allocation for improved returns on investment.

Book a chat session with Ferdie, our MD, to review your marketing data.

Which marketing channels are delivering?

Reveal high-performing marketing channels

Identifying the marketing channels that drive leads is crucial for strategic decision-making. A robust marketing analytics allows companies to track and measure the performance of different marketing channels accurately.

By leveraging advanced tools like Google Analytics 4, Google Looker Studio, and your CRM software, you can gain visibility into the effectiveness of each channel. This empowers you to allocate resources strategically, prioritise high-performing channels, and optimize your marketing efforts to generate more leads and revenue.

Data driven attribution

Unravelling the complexity of marketing attribution

Marketing attribution is a key component of understanding the customer journey and the impact of various touchpoints on conversions. With the right analytics tools and data, you can gain a comprehensive understanding of marketing attribution. This can include but not limited to data driven attribution provided by Google Analytics 4 and importing offline conversions.

How can we help?

Our team can help with the following:

  • Marketing analytics strategy: Align stakeholders, identify KPIs and create a marketing analytics strategy (measurement framework).
  • Google Tag Manager: It simplifies the process of managing and deploying various tracking tags, such as analytics and conversion tracking, on a website without the need for manual code changes.
  • Google Analytics 4: The most popular website analytics platform that provides in-depth insights into website traffic, user behaviour, and campaign performance. With advanced features like cross-device tracking and AI-powered insights, Google Analytics 4 offers a holistic view of your marketing effectiveness.
  • Google Data Studio/Looker Studio: A data visualisation and reporting tool that integrates seamlessly with various data sources, including Google Analytics. With its intuitive interface and customisable dashboards, Google Data Studio enables you to create user friendly reports and share actionable insights with stakeholders.
  • Your own company's CRM software: By integrating marketing analytics with your CRM software, you can gain a unified view of customer interactions, lead generation, and conversion rates. This integration allows for better tracking of marketing efforts, improved lead management, and enhanced customer relationship management.

Unlock the power of YOUR data.

Get an informal review of your marketing data
Susie Goodman from Strauss & Co
Susie Goodman
Strauss and Co

"NightJarr has taken our digital capabilities to the next level"

We help Strauss and Co to find new art auction buyers using audience based digital media and analysing auction performance.

Robert Taylor from FullCircl
Robert Taylor

"NightJarr have been a trusted and proven technology partner"

We help FullCircl target their niche audience with Google Ads and CRM data.

Jonathan Berning from Ardmore
Jonathan Berning

“NightJarr empowered us to understand our digital media investments”

We helped Ardmore with their international online sales strategy and media buying.