Master your sales funnel: Media strategy and measurement
Learn how to improve the marketing funnel with tracking and digital media alignment.
Upgrade your Google Ads: Harnessing AI, audiences and display tactics
Learn how AI can be used inside Google Ads, the value of audiences and the best options for top of funnel campaigns.
How to measure marketing ROI with online and offline sales
Learn how to track and use lead and sales data for more effective marketing.
From GA4 to greater insights: mastering website analytics and exploring alternatives
Discover the untapped potential of GA4 as we unravel its strengths and weaknesses, whilst also looking at possible alternatives.
The 2023 MarTech landscape in South Africa
Discover the potential of marketing technology (MarTech), how it can help you deliver better results and future proof your business.
Leverage ChatGPT-4 for marketing success
ChatGPT can serve as an invaluable marketing co-pilot, as you tap into its AI marketing capabilities.
AI: The next step for digital marketing analytics
Marketing analytics in South Africa will be disrupted due to Google Analytics 4 & ChatGPT. Using AI as part of one’s marketing analytics tools mix can be powerful, with the right input of data.
ChatGPT & digital media predictions for 2023
SA's digital media landscape is undergoing massive disruption due to speedy advancements in Marketing AI, with the likes of ChatGPT and other factors. Join us to get ahead of the Marketing AI curve.
Increase your website leads with conversion rate optimization
Find out how conversion rate optimization can increase your website leads, by learning why CRO is important, what to test, and how to set-up experiments.