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ChatGPT & digital media predictions for 2023
SA's digital media landscape is undergoing massive disruption due to speedy advancements in Marketing AI, with the likes of ChatGPT and other factors. Join us to get ahead of the Marketing AI curve.
Increase your website leads with conversion rate optimization
Understand how conversion rate optimization can increase your website leads, by learning why CRO is important, what to test, and how to set-up experiments.
3 UX strategies for lead generation
Using free tools like Google Analytics, this webinar will show you how to transform your lead generation with practical UX strategies.
Google Analytics 4 Custom Reporting
GA4 is powerful but can be hard to use. Join this session to unlock the advanced functionality of GA4 and elevate your reporting with Google Analytics custom reporting, where we’ll cover audiences, events, offline data imports, and custom reports.
How to present marketing ROI with Google Data Studio
Reporting on ROI is difficult and time-consuming. This webinar will demonstrate how to present valuable marketing data, effectively and effortlessly, with Google Analytics reporting and Google Data Studio.
How to use data to improve your marketing
If your sales cycle and marketing are complex this workshop is for you. Discover the power of data-driven marketing strategies with practical examples, from the head of digital marketing at CIB Investec. Learn how to use data to improve your marketing.
The future of web analytics (GA4 vs Google Universal Analytics)
Learn about the latest changes to Google Analytics through a comparison of GA4 vs Google Universal Analytics, and prepare your business to stay ahead of the competition.
Identify the top KPIs to generate more B2B sales
Optimise your B2B marketing strategy by identifying the right KPIs, and boost your sales efforts.
How to increase lead quality using CRM data
Leverage CRM marketing data to enhance lead quality, and improve your ROAS bidding, ultimately leading business growth.