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Agenda:
- ChatGPT's role in search and discovery
- Optimizing content for ChatGPT: Schema and E-E-A-T
- The impact of external reviews, links, and mentions on ChatGPT
- Advanced technical optimization: Creating a LLMs.txt file
- Measuring ChatGPT visibility & ROI: Tools and metrics
Nicole Bosch is an SEO Specialist with more than seven years of experience working with a variety of award-winning digital marketing agencies; Incubeta, MediaVision, and NMPi supporting a diverse range of B2B and B2C clients; Amoena, St. Frock, Steve Madden, Santam, Old Mutual, Wizz Air, Incu, MTN.
She is skilled and specialised in SEO reporting, data analysis, SEO strategy, technical SEO, and project management. Nicole holds multiple certifications to name a few, Data Visualisation from Learn BI Academy, a Google Tag Manager Certification from Measure School and a Get Smarter Digital Marketing Short Course from the University of Cape Town.
Carmen de Jager is a seasoned digital marketing strategist and analytics leader with over 15 years of experience accelerating data-driven growth for brands across financial services, tourism, technology, and startups. As Vice President of Business Development at NightJarr, she guides B2B and B2C organizations in deploying impactful digital strategies rooted in SEO, CRO, and real-time analytics. Carmen combines strategic foresight with agile execution to turn data into actionable marketing intelligence.