Digital media not delivering ROI?
You're not alone.
This usually goes wrong:
- Conversion tracking. Google Ads works on conversion data and if this is inaccurate the bidding engine optimises for the wrong signals.
- Poor keyword targeting. Incorrect keyword match types results in irrelevant clicks.
- Spam in Google Display Network. Most publishers deliver no value but is not removed from targeting list.
- High CPCs. Irrelevant and competitive keywords will drive up your CPCs.
- Poor conversion rates. A misalignment between the user intent and the landing page.
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How NightJarr can fix it
Our core offering is marketing analytics and data, the critical ingredients for effective media buying.
How we have solved media ROI issues
- Fixed the conversion data to fix the bidding in Google Ads or Meta
- Improved account structure and the keyword selection
- Imported offline lead/sales data to improve bidding
- Deployed revenue data to activate ROAS bidding
- Fixed landing pages with UX
- Redeployed display and video campaigns with strict spam monitoring
Susie Goodman
Strauss and Co
"NightJarr has taken our digital capabilities to the next level"
We help Strauss and Co to find new art auction buyers using audience based digital media and analysing auction performance.
Robert Taylor
FullCircl
"NightJarr have been a trusted and proven technology partner"
We help FullCircl target their niche audience with Google Ads and CRM data.
Jonathan Berning
Ardmore
“NightJarr empowered us to understand our digital media investments”
We helped Ardmore with their international online sales strategy and media buying.
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