We are a data-driven and AI-driven marketing strategy and analytics agency. Our core expertise lie in our ability to deep-dive into data - using data science techniques - to extrapolate insights and new possibilities for you from what we’ve analysed. We offer a client-centric easy-going approach, as we journey with you to solve your core business' challenge/s.
Our expertise lie in:
- Marketing analytics
- Digital media
- AI in marketing
Marketing analytics is the practice of using data to measure, manage, and optimize marketing performance.
By analysing large sets of data from various sources, businesses can gain insights into consumer behaviour, identify trends, and measure the effectiveness of marketing campaigns.
Marketing analytics can be used to answer a wide range of questions, such as:
- What are our customers' buying habits and preferences?
- Which marketing channels are driving the most traffic and conversions?
- What is the ROI of our marketing campaigns?
- How can we improve our customer acquisition and retention strategies?
As a result, businesses can make data-driven decisions that lead to more effective marketing strategies, better customer engagement, and increased revenue.
As a data-driven marketing analytics agency, we specialize in helping businesses collect, analyse, and interpret data to improve their marketing performance, through customized solutions tailored to the unique needs of each client.
Here are some areas we like to help:
Digital media services
With paid digital media, you can increase your brand's visibility, promote your services, and engage with your target audience more effectively.
Our approach is centered around your customer data.
This data is available in your CRM and call center which is used to identify valuable clients.
We connect this data to your media platforms to target your most profitable clients.
Our digital media services mix covers:
What is it?
MarTech (marketing technology) is a collection of software that marketing teams use. This could include Google Analytics, Hubspot & MailChimp etc.
What are the benefits?
MarTech is essential for measuring, optimizing and automating marketing efforts across all channels.
More advanced MarTech software can track user engagement, calculate attribution while providing insight into creative messaging.
How does it work?
When selecting your MarTech stack, it's important to consider how the systems and data will work together.
We review your current MarTech stack and show you how to leverage your tools to maximize your ROI and enjoy their full potential.
Take your MarTech investment to the next level, with our:
AI in marketing
What is AI in marketing?
AI is a game-changer for marketers, enabling them to automate tactical tasks like digital media buying, interpreting marketing data, generating copy and images.
What are the benefits?
Marketing co-pilot: ChatGPT (with some training) can help any member of the marketing team with strategy, reports and get help to solve marketing challenges, right there and then.
AI for real time media buying: AI can analyze large data sets to identify which channels and audiences are most receptive to a message. AI will then optimize ad delivery in real-time, adjusting bidding strategies and placements to maximize ROI.
Generative AI: AI can assist with generating copy and images for products, services, ads and SEO for massive time saving.
24/7 customer support: ChatGPT can power a chatbot on a website, providing 24/7 customer support and engagement. Conversing in a natural and human-like manner, it can answer queries, provide personalized recommendations, and even make product suggestions. This leads to better customer engagement, and so improved ROI.
With AI-driven organizations of the future becoming a reality, today’s marketers have the toolset to lead the way.
Here’s how we can help: