Our solutions
We are a digital marketing consultancy. Our expertise lie in using data to drive marketing effectiveness.
We can solve these pain points:
Don't know if your marketing is working and what to do next?
The Google Analytics 4 (GA4) update has left most marketing teams with incomplete or inaccurate reports. You are not alone.
We've seen the following:
- Missing marketing data.
- Inaccurate marketing data.
- Attribution issues between platforms like Meta, Google Ads and Google Analytics 4.
- Late and fragmented reporting.
Digital media not delivering ROI?
You are not alone. AI and competition has changed the playing field.
We've seen the following:
- Inaccurate conversion tracking.
- Poor keyword targeting.
- Spam in Google Display Network.
- High CPCs due to competition.
- Poor conversion rates.
Missing key marketing skills or tools to deliver?
Marketing resources are limited, proficient digital marketing people are scarce and AI has opened up new opportunities.
We've seen the following:
- AI deployment for copy, creative and media buying.
- Specialist skills shortages in analytics, data and media buying.
- Complex marketing technology with the deployment of Google Analytics 4.
- Competition from global players with big budgets and specialist teams.
Compliance & privacy
GDPR, POPI and 3rd party cookies degradation has changed the compliance landscape.
We can assist with the following:
- Marketing technology to assist with compliance.
- 1st party cookies and audiences.
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