Unlock effective marketing with technology
Marketing resources are limited, proficient digital marketing people are scarce and AI has opened up new opportunities. It's time to review your marketing approach.
MarTech can help with:
- Automation around creative, media buying and reporting.
- Save on media with improved budget allocation across your media channels.
- Efficiency in your marketing team by allowing them to focus on strategy and creative endeavors.
What is MarTech?
Marketing Technology, commonly known as MarTech, is the fusion of marketing and technology. It encompasses a wide range of digital tools, software, and platforms. From customer relationship management (CRM) systems, marketing automation software, analytics platforms and social media management tools.
Think of it as the backbone of your marketing operations.
The MarTech landscape in South Africa
The MarTech landscape is a dynamic ecosystem with thousands of innovative tools available, which can be overwhelming. Our landscape is completely different compared with the UK and US. Most of the software available internationally is not affordable for small or medium-sized South African companies, and few local resources exist to implement it.
Some of the more popular MarTech we have seen successfully deployed locally:
- MailChimp, Omnisend, Everlytic and Dotmailer.
- Hubspot, Salesforce, Dynamics and Zoho CRM.
- Canva, Hootsuite and Google Creative Studio.
- Linking systems together with Zapier.
Book a chat session with Ferdie, our MD, to discuss MarTech opportunities.
How can MarTech help your marketing?
Our clients have seen value from these focus areas:
- Improved efficiency: Automate various marketing tasks, streamline processes and reducing manual effort. This allows your team to focus on strategic activities and creative endeavours.
- Data insights: Provide access to extensive data and analytics. You can gain a deeper understanding of your audience, track campaign performance, and make data-driven decisions.
- Personalisation: Leverage advanced customer insights and segmentation capabilities to deliver personalised experiences at scale, boosting engagement and loyalty.
- Multichannel marketing: MarTech solutions facilitate the management of marketing campaigns across multiple channels, such as email, social media, search, and mobile.
How NightJarr can help
We can help you unlock its full potential through:
- Planning: It's easy to buy the software but will it work with your current ecosystem? Will it deliver value?
- Configuration: Quick deployment and training will help you see value in days.
- Integration: Connect your MarTech tools to automate repetitive tasks and streamline data flow across platforms.
- Training: Empower your team to understand and use the technology.
Take the first step towards more effective marketing
"NightJarr has taken our digital capabilities to the next level"
We help Strauss and Co to find new art auction buyers using audience based digital media and analysing auction performance.
"NightJarr have been a trusted and proven technology partner"
We help FullCircl target their niche audience with Google Ads and CRM data.
“NightJarr empowered us to understand our digital media investments”
We helped Ardmore with their international online sales strategy and media buying.
Featured webinars
Join our complimentary webinars. Learn how to use data and technology to improve your marketing from seasoned professionals. Our webinars are practical to show immediate results.
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