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Agenda:
- ChatGPT's role in search and discovery
- Optimising content for ChatGPT: Schema and E-E-A-T
- The impact of external reviews, links, and mentions on ChatGPT
- Advanced technical optimisation: Creating a LLMs.txt file
- Measuring ChatGPT visibility & ROI: Tools and metrics
Nicole Bosch is an SEO Specialist with more than seven years of experience working with a variety of award-winning digital marketing agencies; Incubeta, MediaVision, and NMPi supporting a diverse range of B2B and B2C clients; Amoena, St. Frock, Steve Madden, Santam, Old Mutual, Wizz Air, Incu, MTN.
She is skilled and specialised in SEO reporting, data analysis, SEO strategy, technical SEO, and project management. Nicole holds multiple certifications to name a few, Data Visualisation from Learn BI Academy, a Google Tag Manager Certification from Measure School and a Get Smarter Digital Marketing Short Course from the University of Cape Town.
Ferdie Bester is a seasoned digital strategist and entrepreneur with over 18 years of experience in marketing technology, performance media, and analytics. He is the founder and managing director of NightJarr, a data-driven growth agency that helps CMOs and marketing leaders build scalable digital lead and sales engines. Ferdie is recognized for his ability to blend technical depth with strategic vision in the evolving world of AI-augmented marketing.