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From GA4 to greater insights: mastering website analytics and exploring alternatives

Discover the untapped potential of GA4 as we unravel its strengths and weaknesses, whilst also looking at possible alternatives.

Jul 25, 2023
10:00 am
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From GA4 to greater insights: mastering website analytics and exploring alternatives
Your host

Elena Protulis has extensive experience in the Financial Services and FMCG industries, focusing on strategy and digital marketing executions. Her other areas of expertise include Account Based Engagement, digital projects, customer journey mapping and content strategy.

From GA4 to greater insights: mastering website analytics and exploring alternatives
and

Francois Marais is a Digital Marketing Professional specializing in Google Ads, Analytics, and GTM. Francois's passion for online marketing was ignited during his early career in social media marketing. He has since thrived at Jellyfish Online Marketing, becoming an expert in Google Marketing Platform technologies. Outside of work, he enjoys playing the guitar, exploring intellectual pursuits, and delving into history.

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Jul 25, 2023
10:00 am
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