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Agenda:
Sheldon Singh is an experienced digital performance marketing professional and a Google Analytics specialist with a wealth of technical expertise. Sheldon is Google Adwords certified and has a BCOM Honours in Marketing and Psychology from Wits.
Webinar: Google Analytics 4 advanced functionality & reporting - transcript
Speaker 1 00:00
then bring up something like that that looks like it has geed Asha value that Ben is the identifier for gfl that's the easiest way to do it as a base if you are confused or need help with it please let us not to look
Speaker 1 00:17
like to show it takes a couple things that happened between who is Jet Li was based on interviews and events as two different types of interactions so what would happen is you load your page you visit your website or use of its website and has the page loads that is seen as a page with you if you click the send button and you set up checking on it that would then be called and you can't what do you have for is done is they've moved everything to an event based what that means is when the page loads it's an event called a few if you click on the button you specify baby name as button click
Speaker 1 00:56
uniform submitted that is a new vehicle form submission those things up 100% customisation customisable in that you can specify what you want to call so you can have for our exam we could have that include browser Workshops
Speaker 1 01:10
on the contact us page if you could contact us you could send this as we went to say contact us is everything is based on new ones they are billions possible ways of doing it there are some steps specified recommended events and I'm going to show this to you in the in the in the deck so another big part that happened with you or is that due for his website and have data so on your website you would have your tag management like I mentioned and in your tag management to be highly highly recommend
Speaker 1 01:43
is that you then use gtn to send the plants to gfo and then the other side of GF or is your app data if you have enough you would then need to install firebase SDK which then allows you to send you went to jail for so what then happens is this is the famous diagram is your
Speaker 1 02:03
data which would have been two separate streams of information where you are up and a web will then be combined into one stream call your GF or datastream in the interface and then you'll be able to see how many people use the Amazon website of Utah and screams in your app
Speaker 1 02:20
that is the Foundation of the migration from gfs gfs I heard the sound was that recording something yeah ok ok so to go through our training today I replied about myself that's what I look like now from my camera on I don't look very nice today
Speaker 1 02:45
but that's what I look like when I shave are you can call me panda that's my nickname I've been doing this for a really long time that's why I speak really quickly about it if I am going to quickly someone please stop me
Speaker 1 02:57
I'm currently a Solutions architect at FNB like the amazing part about it is we get to do this on the side so our agenda going back to want me assume you have your basic implementation set up your code is Fireman website this is where you were then come to you to take it to the next level to make sure you get the most out of the baffle you can set up tracking and just collect data to see what happens but we actually do recommend that to see what is happening on your side and what is collected but then you do need to take it a step further to track what is important to you so I can't reality is G-Force just in case you don't have it anymore if you're going to make any changes if you have
Speaker 1 03:45
gp&j for run parallel just make you to understand you what's going to be better in the long I am going to use some screenshots of maximum use the Live demo for this is Google's app called flooded it's a game that you're pretty fun game
Speaker 1 04:01
but the data that I'm gonna show us out of this if you ever want to explore a really well set up ga4 account just to get an idea of what it should look like you can take your a pre-loaded it it will download demo account
Speaker 1 04:16
and it looks smoking between things it looks like this so it doesn't say anything away early enough but this is their demo count so I'm gonna use this time to switch between screens so if you want to see something specific way to see some method to make it
Speaker 1 04:36
and I'll answer the questions before is made up of dentistry so the term datastream is just play swing formation is coming from that would be the app or the website like I mentioned and to make sure that you are collecting data correctly you will want to
Speaker 1 04:56
you want to go into your settings check your data streams and you'll see that Google has specified that there's an iOS version Android version and aversion you should only have one web datastream per domain if you have multiple domains like you have a fairly complicated setup where you have a shocking one domain and a website on another you may want to consider doing crossover cracking or you may wanna have to date Street
Speaker 1 05:26
ga4 is built to be customisable to sort of your needs but staying for a few not getting what you want you can make changes to get that information there an Android highway so obviously the different platforms have different infrastructures
Speaker 1 05:41
so your SDK need to be installed in both if you have apps turn web property is the easy one so that means it's common but you can create a property most of you said you have it will go and get a measurement ID which is this g value which is what we looked on the website and then you need to install it by Ajit that's all you need to do
Speaker 1 06:04
the fire beside the upside will always required day of work just because apps are slightly more complicated and you will then end up with an iOS version on Monday at 1:40 other day to get something called a
Speaker 1 06:21
better value out of fidem account but the data will then start looking for that pastry so there is extensive documentation from Google about firebase so there are three different versions of the three different things will be setting up iOS with an Android
Speaker 1 06:46
they have specific languages and it's in the back with him as soon as meant to be shared new comments see that there is a key-value pair model so you have a name given name in the name of the don't you have a parameter anybody that is across all the platforms and that logic will be
Speaker 1 07:06
assigned in every single engagement don't you have a name of any value value for that documentation is quite extensive so if you are planning on doing this I would recommend getting in touch with us when interviewed your dad's just to make sure that you are covering all the pieces off Sheldon
Speaker 1 07:33
iOS and Android I don't think anybody in the school actually has a map what Michelle was saying in terms of of ga Ford you can track your app users and your website uses and you can see where they cross over it's very good if you have an app like google analytics for is amazing
Speaker 1 07:59
but if not like ignore the last in a few minutes if that was me speeding through my migraine kickoff in Analytics there are two types of events they automatically selected against this is done by the code when you implemented so even if you are using GTM on your website
Speaker 1 08:21
they will be automatically prevents collected things like age of you so I can scroll things certain click event attract of matic album 60 tractor data.com those are the things when I said you can implement
Speaker 1 08:37
tracking and see what date is collected if you were expecting to see school tracking for example and there's no report for it you may need to implement it explicitly because that mattered tracking doesn't pick it up or if you were expecting tricks on
Speaker 1 08:50
album clicks to your shop or album text to wherever you store things like your brochures or something like that that sort of if that information is not the automatic need to specify you don't get enhancement pill is
Speaker 1 09:05
stuck in your visitors on yours on your side so it's got like we did they come from what browsers are they using like what time did I come which country did they come from so that's like where what most Analytics
Speaker 1 09:26
google Analytics free and doing that for that's what most information that information together probably computer Avenue and like why you getting so so so what channel is talking about is in 284 is any action that somebody takes on the website is called an event so to make this practical is when somebody completely
Speaker 1 09:51
submit form on your website it's an event a little sample with you when somebody signed up to support oh that's an event study for you it's like when somebody makes a booking that stuff could be an event
Speaker 1 10:07
Steven for you it could be like somebody else as subscribe to an auto-ship so it's like something happened on the website and the reason why that something is important is that the signal that somebody
Speaker 1 10:23
else posted first purchase something or is about to purchase something doesn't make sense because of what he's talking about if he's sending out these events and they were much more sensitive and powerful than the previous version but what he's talking about is it is basically like how do we measure if somebody is giving an indication that there any to become a lead or client
Speaker 1 10:51
so and that's what he's talking about like how do we know somebody's about to give us the details off or like become a lead does not does not make sense a DVD of a question answer so I'm thinking should we be digging deeper into the events because that's
Speaker 1 11:09
talking about that that is correct and then definitely the next part is to dig into their veins to go and so did people download the PDF did they download the product brochure the stages of the contact us page
Speaker 1 11:29
ew mean that's going to signal on tell you if the if your website is working Franklin where where where the activity was driving up the road to capture both signals in terms of what people are doing on the website 100
Speaker 1 11:50
yesterday went out the biggest is after the G4 datasets and the part that I was that on this light is it automatically months is enhance Merriman and then this customer bit so the customer wins are the ones that like really saying yes somebody uses the city paid your paycheck on a specific button those are your signals that you collect accidents you also get a list of recommended events I have them here
Speaker 1 12:21
is automatic that's so there's a full list of automatic events that attract in j-4 there are some you'll see it specific app some of them are specific for where the clip is a row this file downloads so this list if you fall season and tracksuit in a generic way it's set up in a generic ragfl report on it otherwise you do need to specify your own
Speaker 1 12:51
collection it then you're an ounce measurement is only for Bill and these are the values of the only schools with other user goes to the page of trucks along the pages when they reach 40% of your signal is outbound clicks the site search if you do have a search function in the website it will the temperature cool at the keyword or the words that we use to search on your website is video engagement so if you have
Speaker 1 13:19
videos posted on YouTube A Dot on your website it will automatically be tracked and then has filed down so if you have regular files like seriously as PDFs video files or audio files as well can you have recommended events so.ga for is new in inverted commas it is
Speaker 1 13:45
it is fairly new and they've come up with a recommended skin out of terms that everybody should use so I know but some economists are people on the on the call today so online sale these are the naming
Speaker 1 14:01
conventions that Google recommends you don't need to use it but we recommend you use it because there's additional benefit to it and you'll see that just now so things like an email information at this naming convention
Speaker 1 14:13
needs to be specified is not automatically regenerate lead for the people on the call landform completion record my phone competition in college and lately the reason for this is if you use the scheme at that Google has given you then I able to Leverage functions which
Speaker 1 14:33
cabin is now get automatic so you'll get more benefit by just using this thing that purchase ensure you has already using it if you are using mediacom support that's the people and then they came up with a specific list the demo county is a game so you'll see that email start level 10 level up all of those already in that will be
Speaker 1 14:54
use these terms of the use these event names so that the standardisation so if you ever pick up someone else's account or if Google wants to do trend data visa Direct and you can still probably start now and
Speaker 1 15:06
then for e-commerce business that they came up with you is based on the six things that almost everybody should do is selecting a product during the actual product details adding or removing a card starting to check out making the purchase of completing check out and then applying promotions these six events need to be applied across every platform that we have in a standard as well
Speaker 1 15:32
then you have custom ROM for automatically deployed or need to be set up the need to be set up so be set up with me to be done through GTM and 88 celiac wash if you are using ga3 at the moment the language is the same the changes just me to be done in GTM to read the event so something like purchase is the purchaser was
Speaker 1 16:04
previously had to cut don't have the under schools in so the slight variation that don't make it a little more robust so we just need to align what is done at the moment to the new standards baje for does understand certain ones
Speaker 1 16:21
but it is better just to make the changes on the site in GT call customer bit so it's important important to measure WhatsApp into your business so if you have a form that you know people need to download or
Speaker 1 16:38
if you want them signed up your newsletter if you want them to click on the start button or two players and video does a event that you need to specify there is a full method of doing it you can either do it hard-coded on the event itself so if a person takes about me you can you add coat to the bathroom or you can do it via GT mgtm is the recommended route because of his password to deploy as nursery rhymes on Dave and
Speaker 1 17:05
you can make changes on the fly is uob event reporting looks like us so I'm a put the screenshots in your just because I know when presenting sometimes interface slower so you can and see there was a screen view and you can add additional feel so I put platform in so we can see the difference between screen view or use and get like that with screen view preview between Android and iOS that's how many times it happened so they went count is the number of times it happened the number of users who saw it so it's cleared up by then and I'll give you an address when you when a user so just looking at these two you can see that IOS users
Speaker 1 17:46
as much as there's less of them that are higher engagement because they got more asking you if there is revenue associated with that you can build and like I mentioned to be recommended naming convention of level start posting school level and Google's using it on their own
Speaker 1 18:05
account so that they can get the most benefit out of it I like how you said it was getting it and everything isn't even probably means everything isn't even if you think you should check it it is going to be coming over there's nothing else you didn't send it as but sending it hasn't even does have its
Speaker 1 18:26
immediate benefit them that you'll be able to see the date once it is being sent if the event is being sent to Analytics you wouldn't want to and Richard with other pieces of information salt if you know that a person is interested in
Speaker 1 18:41
your newsletter for specific location or newsletter for specific topic you can send that information as a custom dimension on top of the UK so in this example that they would watch her then read articles or someone read an article that was there
Speaker 1 18:55
and they win clinched it with who was the author who was the Tight by doing that they can then you can for the person using analytic cannon split out or report on how many views they were half milk use article for example
Speaker 1 19:13
so if you have a newsletter for specific location you can see out this is the location as a separate report if you wanna know how many people viewed in the same use an example how many people viewed the
Speaker 1 19:26
wedding ring section you would then be able to see that quite busy and then you'll be able to split it out to say the event is viewed a ring if person beauty ring as they weren't you couldn't specify the category of the ring but the capital of the Stone new canaan Richard with whatever you want to make the report as valuable as possible for you thorny questions do I talk to Sheldon with weird off past we've got two sections base the audience section and then there's the
Speaker 1 20:05
data import and still discuss reports as well in terms of the expectations of our people asked I think if you can just show like quickly like where you can see how many events happen so forgot so why you got bookings from where you go sell some chill-out showing the traffic source who works with an event that would could be quite useful to the audience and then
Speaker 1 20:34
and then maybe if there's time left talk about audiences which could be quite useful I don't think we should cover the important custom reports at this stage I was I think let me use the customer records to show that information
Speaker 1 20:51
all right so you can view your engagement so engagement is where your adventure house you can report on all your beans and you will see is there that means that I should just now you can then had information that
Speaker 1 21:18
you put in for custom is your data so if you implement some specific enrichment point it will then come up here to custom I'm gonna use the easy example of platform so here we can see you like Freddie said you can see which browser languages devices operating systems screen resolution
Speaker 1 21:37
language code if there's if you do work in Multiple regions you can also then go down to Regent country all of this information is there and if you want to see where people came from you can then view
Speaker 1 21:51
the traffic source to something that's really important to know what year for his gf wall quilt rack where user initially came from meaning if your first interaction was a Google search app for Google display ad or inorganic at that will stay with that user or that cookie
Speaker 1 22:09
opportunity doesn't get never get through the only time it changes that the user changes their cookie so if I clicked on an ad today and I come back to the website tomorrow my first interaction will always be the first user campaign will always be that had all the first user sauce is always better if I want to know the session was the time so yesterday if I kept on my first session and my session campaign would have been the Google ad if I
Speaker 1 22:39
come back tomorrow and I come back directly March 1st is my first source is still do Google have my session sauce we can become the area so they've done that so that you can see what is the most valuable
Speaker 1 22:52
acquisition of users so I'm just going to do Asian campaign clothes you can sell this is important to note that the fact that this specific date that is for an app so that people be coming directly can I get back into it but what I wanted to show is the explore section so that reporting interface in school for
Speaker 1 23:19
just do engineering to look up stand to see where teachers can do if they don't come through but what you 99% of the time you end up using is declaration stop messing with this as you can see it does have
Speaker 1 23:32
it does have a list of all the previous interactions you can you can see I've done quite a few of those but what you always start with what I recommend you start with a blank canvas and what you do is your dimensions of data
Speaker 1 23:49
is how your data is sliced up so like I should just now these demographics so is geography those things are now broke and you'll see there's a lot more options here and that's why I'd actually recommend getting more familiar with the explore because all the data
Speaker 1 24:07
all the data points are available here where is in the interface that is actually Google trying to get more people to use this and that's why they're limiting so for example if we wanted to see what this account the session campaign you can put it as a dimension the metric would be a count of what we want to do so we can use the diffusers
Speaker 1 24:29
which is what I'm gonna check the total users and how many events happened from it is you going to come can you listen to dragon drop so if you ever use the pivot table that's basically what this book to show
Speaker 1 24:47
them this whole house for Excel people so the one is a column and a one of the Rope yeah exactly when it builds up it's quite nice couple of the teachers while this is loading is in this date range selector
Speaker 1 25:04
I'd recommend using one of these because if you use custom it will be fixed to that date range every time you open for as if you change last 28 days if you are doing regular reporting income into Pinterest
Speaker 1 25:16
using the classroom ideas will include a little ways people are stupid here are the sessions for the campaigns that brought people to the site and what and the number of events that happened you can and also
Speaker 1 25:32
split out what event it was given name name and then you can add it as a yes to grow or unless to go if you want to I'm just gonna leave it on nested social campaign director of interaction events at Cambridge Direct traffic
Speaker 1 25:55
too much so then you can see not settling city and Appleton invite a friend so if you do have a specific marketing campaigns so let's say you were doing Google ads and you have a campaign that I've got to
Speaker 1 26:15
think this could be the name of your company be able to see what people are doing from that specific campaign account is just account of events at the number of times it happens I would steal away at the moment I haven't seen good results from it in their face but the unique event number seems to be
Speaker 1 26:36
problematic upgrade with Google but totally than count is quite quite spot-on then if you wanted to see transactions so if you have transactions that up UK and metrics you can see the group and quite nicely so you can see the number of check out if you have an event called check out
Speaker 1 26:57
check out if you have Revenue set up correctly with your items you set up correctly become as specific events if I had this now it's probably gonna break it because this doesn't do ecommerce but that's the contact
Speaker 1 27:11
is that cover what you want me to go I think will you would you be ok if I show them just in terms of asking a simple question like it's an event is likely a purchase or pdf download or lead for rugby cheesesteak what most people is what I'm just gonna quickly share my screen I just want to show them where to even see that
Speaker 1 27:37
and then you can take over again I'm gonna show you some of our data which okay so this is the view that the Google Analytics interface you go to reports the question what answer is where did the people that signed up for this workshop
Speaker 1 28:00
where did they come from the come from email to become somebody to pick up from Google ads Facebook setup and I do if I go to 22 user acquisition chicken on that and what it does it close the screen which shows how many users are getting from different channels so I think most people on the call should be familiar with
Speaker 1 28:23
like the analytics telling them are they getting took someone can I go from brake to fight search for email so that this for you at the moment and then what I want to know answer is to say it is the people that signed up for this workshop the we set up an event to
Speaker 1 28:42
do when somebody is registered it then then register this is an event that we called they went to Worksop register sweet corn but one of them dies is it showing how many how many users did we get each one of these channels so I'm in 28 phoenicia NY
Speaker 1 29:03
14843 compared to this is the last 28 days but what we actually want to know is how many people signed up for the workshop where did they come from here at least two people come from organic search everything came from director
Speaker 1 29:18
came from Google ads and 29 came from email so far along before you Tyler when you can see like where people came that signed up baby for you if they can show you where did you get your l and that we've even
Speaker 1 29:35
help you determine which channel is delivering value for you so this is a quicker way easier way to get to that later like what album is just training is the most powerful thing as I find it a bit difficult due to do to get to my choose the right things but this is a bit of a shortcut I have a back to you
Speaker 1 30:00
Theatre hundred percent the Wayfarer showed is if everything is set up that dropdowns a super useful they are they are a little tips and tricks the way it was by my gentle way of doing stuff and audiences like any questions Killeen Natalie temperature yellow
Speaker 1 30:39
okay cool just before it shows the value of a beef example you mentioned audiences earliest people that's already booked this is where that section comes into play is to say let's build an audience of everybody that I have booked in the past and then once you have that audience you can ensure Google ads specifically to them with the specific
Speaker 1 31:11
special offer would make sense okay so you are not you know how these audiences work so people that support and engagement ring may be in the market for mentoring or sordid wedding band exactly yes so
Speaker 1 31:27
for you like you can build audiences based on the ownership of of pets like dog owners who have gathered listening can show them relevant as a percent okay cool Shelton go with you so once you have the event like that who sang if you've got an event and you've been registered with that information you need to use it for something
Speaker 1 31:56
and that something is audience building an audience is based on what they've done on your site and let you know about them so if you want to tell that you could target only iOS users for example the country will you could target people who are cattleman's if you know the perfect eye makeup product so that's the
Speaker 1 32:15
assumptions that you would need to implement the assumption that would be the tracking leave me to implement so that you can get that data and then pulled the audience based on that data so by default you will always have to audience since they all users and a purchases so if you are
Speaker 1 32:32
my son box account that's why there's no data in it but if you have no ecommerce tracking they will get back with you but if you send the package you went to automatically go into the examples that are in the demo account is crashing users to use azure experience experience
Speaker 1 32:53
if it'll Aaron so that's important for them to know when the era of buyers who were these users left for the audience of them if you wanted to know who was interested in a specific location just being about the apartment they have a specific price seems that they look up if you send that information to Analytics you can build an audience of
Speaker 1 33:13
the audience builder also has a bunch of Jim of templates sausages in the audience also recently active 9 purchases budget is 7 Days lapse Tuesdays so these are users who have been to the site but have not been active for the last seven deadly sins really cool if you have
Speaker 1 33:31
if you planning on telling something someone on e-commerce site but you know people have looked at little bit quiet but I'm not come back to the site and you'd want to hear you can also do people who
Speaker 1 33:43
were purchases which I believe is this talking about one's actually think people who have purchased but have now been up to the last seven days so what that's useful for is if you know a person's bought
Speaker 1 33:58
product expert product while they're really well with it you could be an target people who are the experts Robin baby sorry thanks thanks buddy I was just I'm actually on Analytics at the moment so I'm trying to follow I was trying to say I couldn't find audiences but I found it I
Speaker 1 34:20
have the I have found it under configure go figure bank on the popup menu configure brings up the students in this actually should show this is when you send information to Analytics those event names come through here as a nextplus you can never make them yes conversions when you Mark it as conversions it appears in the drop-down that furnish old where you cannot select this is the conversion
Speaker 1 34:49
once you take something is a conversion it then goes with the Convergence which then shows you how often it happens and you get additional metrics-based audiences are here so she should those markers conversions be on or
Speaker 1 35:04
it should be blue when you want to track it as a conversion so if you have any purchases in for example so yeah they're breakfast open in app purchase a level complete does a key moment for them people in its conversion
Speaker 1 35:19
conversion conversion is just always used but it's just something that's more important like a very important even if we also have like a list of 56 events and we've just chosen workshops illustrations does one and lead form submissions as another one so yours could be a
Speaker 1 35:43
booking currently our click first visit page view scroll and start session can I when I modify these events create create new event today new audience Builder I got screenshots but I will come this is where the
Speaker 1 36:18
naming convention using Google server connection comes in very handy if you use the purchasing what if you use arm sign up for lead Generation 3rd generation if you don't start be start able to start using the audiences that rely on machine learning so if you use generate lead nude and be able to get a list of all the list of users who are possibly
Speaker 1 36:46
likely to be company or if a person is likely 2020 bid to become the Chosen sort of things you can pick up the data requirements is quite high leave it out in the vents in at 1 so you do need to have a fairly decent
Speaker 1 37:02
dataset to work from but if you are literally was like that a machine-learning will become available to you so the builder the audience builder is gay familiar to anybody who's made a segment in GTA 3 so you got a girl audiences creepy audience create custom audience or you can use these templates if they are a
Speaker 1 37:42
couple Craig Williams you didn't can include users and then in the same where you build reports you can unspecified things you want to look so if you want to target users who says one of these and you can take them intuitive at any point and it'll give you an ETA so there's no dayton's come to that one popular but as you build it you'll see this number of using audience forgive you if it's more than 50
Speaker 1 38:15
that's a lot 50 people get that shows you how many years you can also do or statements and answer you could do users who female I tell what does we'll do it to be the users in that date range all users that are open
Speaker 1 38:44
that you can say people in it's Pacific city and if you had deleted all them fill up the drop-down we couldn't stay and then it'll bring up the banks that issued by the audience poll that you can start getting quite creative way you can do injections together and you get
Speaker 1 39:14
yourself the recommended duration and Lucky Charms of Base practice it is dependent on how long your sales it takes 30 days to buy your product that's how long should be 480 something there's it's just over here
Speaker 1 39:43
article on children thinks of questions and one is gonna be difficult to formalize but so the first one if I looked at the this audience is safaricom shop typically I would then be able to say well which of my customers has spent less than say 100 Rand and therefore don't qualify for free delivery right and then target them to up them up they're buying 200 right can you do that you
Speaker 1 40:16
can so just on a logistical you'd have to send an event to Analytics to identify that a user's purchase a previous purchase if you have become a setup that school you can use that as reliable but the usual get have to perform that action so it wouldn't be
Speaker 1 40:36
if I use as basket is less than 100 and you wouldn't be able to tell them that moment take me to purchase and later you want to talk with them then yes cool if second question so you pick where you can import data and then have it displayed on GF alright
Speaker 1 41:00
cool yes there's a portion does this audience when would that include imported data so you can buy a product once you buy PE click then that maybe you can import delivery data and truck that too so you can go deep into that event section right with
Speaker 1 41:29
you can that's very cool that's really cool okay thank you so that the use case that the date important is going to cover it because I think we basically the use case for data import that's very powerful at home because this doesn't rely on any other things outside of just having the right data set it to your first-party data is when a user complete a form you
Speaker 1 41:52
can match that on your on your side to know if that person ended up being a sale so for example we got that is example of the workshop registrations we can then see how these people have signed up with these cookies have signed up for worktop jig achieved add event we can and must do army people actually attended the event
Speaker 1 42:16
and then import that as a separate data he went into default save these people have attended a workshop that would be really hard to do in because you don't come to the website you coming to Google me so we don't have that they don't know because we know you came to this weekend and matted together send it into GF or what will bet that will then do years
Speaker 1 42:39
if you're if we for example that you said that no one no one from such came to go again but we know that email that 250 attendees let me know that that was more valuable than you can import external data and view it and make it part of the custom audience gets to go
Speaker 1 43:06
thank you and just for reference there is still old school audiences recordable school audience is now if a person uses specific page in your website you can build a audience based on product page of the section of your blog
Speaker 1 43:28
it's still available and you just need to choose that page up and query string in the body and the URL that you want to travel that still exist 5 minutes left and questions comments I'm good thank you so much for the everything Sheldon as always everything is very helpful
Speaker 1 43:50
welcome for is it is it cookie-based was trippin by some other form of measurement and will we have will we see the same amount of volume of traffic displayed on YouTube all done ga3000 pins being equal you should see a relatively equivalents what we found with gf4 is the numbers are slightly lower because there's a higher cash out for
Speaker 1 44:27
excluding by traffic so if you have 100 users in ga 30008 have 95 uses it is for cookie it's not reliant on cookies in the same way you got cookies do payroll account cuz that's the only identify that you're
Speaker 1 44:46
thankful great question that's a little wrap up I think it's been quite a number of people that would probably find these events useful because that's showing purchasing and then so what I'm doing is I'm just posted a link
Speaker 1 45:09
in the chat on how to set up those events that we did a few months ago so their titles little bit misleading at least aapke pic Jannat for B2B sales but what I'm actually it shows you how to set up and I've been to
Speaker 1 45:26
download the deck over and watch the video any other questions in terms of what we what we what we spoke about apne questions Yarmouth I'm good thanks dear sky will send you the recording them the biggest ass or you still do to get him
Speaker 1 45:52
baby thank you very much baby I'm good thanks and we really taking you to the to the pool and a little thing and that we probably just finding our way but we will build its because that's what we need hi guys I just wanted to ask what's the session being recorded and will there be recording shared with us
Speaker 1 46:28
recorded and will also send them back over over to just give us a few hours to just process it okay no problem I will it be sent to us do you guys have our email addresses email addresses pleasure in terms of of
Speaker 1 46:53
of if you have a requirement to like politics or can be quite a bit complicated so if you have a specific use case that you need help with in terms of implementing instead of snow that's that's what we do we set up these things but it's it's it's it's it's really important to make sure that we get the use case right because politics is worth nothing if you're not getting inside from it and it's not not usable so
Speaker 1 47:21
it's it's it's reported to start with that in mind like Sheldon I think it's incredibly technical skills in the thing but it's important to do define like if we do something in this complicated person like what is a business after
Speaker 1 47:38
navigate Morley superstore of the high-value customers that's like that that's a very important and a good place to store object is okay if I can just quickly and interject I am truly sorry if you will we actually don't have your email address so
Speaker 1 47:55
and and there's a there's a few people that we do not have so I'm posting my email address in the message so if you can just please pop me an email over and then I can I can sing the recording and that dick to you personally
Speaker 1 48:14
okay no problem I'll do that thank you for anybody I've just sent a link to jump on another call when not the miracle that session if you feel comfortable to open up your Google Analytics account we can put you check and see if
Speaker 1 48:35
if if we can be back to church for you or help you find me issues also I would appreciate it thank you thank you thank you thank you for the session thank you Sheldon and Amy thank you baby I'm going to jump on that other call or see you there did you see the link there on the in the Trap you made it and I did let me just try and get to it and then I'll see you there is
Speaker 1 49:34
you want you want to go out of this one hey did you get the link Shankar Pandit I'm waiting for phones volume 40% other Adam the Picnic baby so I can email address I need some LinkedIn African it's not a link Steam money
Speaker 1 50:36
this cake is a baby baby Christopher Carter V Clayton BMX club yes Marshall North Africa there we go good if you can are you on your phone nobody's not here to hurt I'm probably Alex Sheldon a female with a female that I can email it to
Speaker 1 54:03
you wanted to get a BFF corn can I send it can I send it there was another day Clemson it I'm sending email now it's gone to send it is it is it is all you're the only your booking attribution beta going into the booking engine more fertile yeah we can we can we can fix guess what's that what's your URL corporate apartment group ABC ABC a group I
Speaker 1 55:46
sent it to stop the recording for you guys
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