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How to increase lead quality using CRM data

Leverage CRM marketing data to enhance lead quality, and improve your ROAS bidding, ultimately leading business growth.


  • Use your CRM data to improve lead quality(lower cost per sale)
  • Improve your Google Ads campaigns with CRM data
  • See offline sales in Google Analytics 4 (Improved ROI reporting)
How to increase lead quality using CRM data
Your host

Ferdie Bester has over 15 years of experience in marketing technology and new media. He holds numerous Google certifications and is an expert in Google Analytics, Google Ads and Facebook Ads among others.

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Jun 13, 2022
10:00 am
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