Google Ads Webinar | Upgrade your Google Ads

Learn how AI can be used inside Google Ads, the value of audiences and the best options for top of funnel campaigns.

‍Who should attend?

Individuals, who optimise Google Ads campaigns
Marketers interested to learn about audiences
Marketers interested to learn about display and video campaigns

Agenda:

How Google's AI and machine learning engine works
The data required to activate AI
How to use Google Ads audiences
Building and using your own audiences
Top of funnel campaign types: Display, video and Demand Gen
Best practises for optimisation

A few nice words from previous attendees:

"Thanks Ferdie and Team. As always, and as you said, one hour is never enough. Till next month." ~ A. Mills, Southern Sun

"I have thoroughly enjoyed the webinars you have hosted so far, and I keep a keen eye out to register for them each time... these sessions have been so valuable." ~ H. Blaine, Two Three Bird

"The session was incredibly informative and engaging, and I thoroughly enjoyed it. I'm looking forward to applying the insights I've gained." ~ N. Manyathi, Tsogo Sun

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Upgrade your Google Ads: Harnessing AI, audiences and display tactics

Your host

Ferdie Bester has over 15 years of experience in marketing technology and new media. He holds numerous Google certifications and is an expert in Google Analytics, Google Ads and Facebook Ads among others.

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