Get predictable online leads and sales

In a world where content is abundant and attention is scarce, two forces are quietly shaping digital performance: SEO and UX. And while they’ve traditionally lived in separate corners—SEO under marketing, UX under product or design—it's time to recognize them for what they truly are: a power couple capable of driving serious growth when working together.

SEO isn't dead. But the way we've been doing it? That playbook is rapidly losing relevance. Click-through rates from organic search are dropping. Search journeys are now fragmented across chatbots, AI assistants, and hyper-personalised interfaces. And the SERP — the stage we’ve optimised for over two decades — is no longer the main act.

For CMOs and marketing leaders navigating the shift to AI-first discovery. If you’re managing a multi-location, regionally diverse brand — especially in markets like Canada — local search is no longer just an SEO checkbox. It’s the frontline of brand visibility. But here’s the catch: AI is fundamentally changing how local search works — and most marketing strategies haven’t caught up.