ChatGPT doesn't work like Google – it doesn't crawl and index your pages in real time, but draws on training data, third-partly citations and sources it deems authoritative. To show up, your brand needs to be mentioned and cited across the web – think Reddit threads, LinkedIn articles, industry publications, and review platforms. Strong E-E-A-T signals, well-structured content and schema markup all increase your chances. We help you build the presence and content architecture that LLMs recognise and reference.

SEO optimises your website rank in Google's search results. GEO (generative engine optimisation) optimises your brand to be cited inside AI-generated answers on tools like ChatGPT, Perplexity and Google AI Overviews. A page can rank number one on Google and still be invisible in AI responses. GEO requires a different approach – structured content, entity recognition, third-party citations, and a presence across the platforms AI tools use as sources. Most agencies do one or the other. We do both.

E-E-A-T stands for experience, expertise, authoritativeness and trustworthiness – Google's framework for evaluating whether content is genuinely high quality. E-E-A-T has always mattered, but the rise of AI-generated content has made it more commercially important than ever. When anyone can produce passable content in seconds, demonstrating real human expertise and credibility becomes a genuine differentiator. We help you build the signals – author credentials, original insight, third-party validation – that Google and AI tools use to decide who to trust.

Most businesses have no idea how they appear inside AI tools, or whether they appear at all. We track your brand's "share of model" – how often and how accurately ChatGPT, Gemini, Perplexity and other LLMs mention you when users ask relevant questions in your category. This is reported alongside your standard SEO metrics, giving you a complete picture of your search and AI visibility – and a clear baseline to improve from.