Britta Jefferys

Current Role:

Paid advertising lead – NightJarr

Location:

Cape Town, South Africa

Education:

Bachelor of Applied Design in Photography (Stellenbosch Academy of Design and Photography)

Expertise:

• Paid media strategy
• Google ads & paid social
• Funnel optimization & conversion

Britta Jefferys is a seasoned digital strategist with nearly a decade of experience in paid media, campaign design, and performance optimization. As paid advertising lead at NightJarr, she drives cross-channel media planning for clients across e-commerce, B2B, and high-growth startups. Known for her ability to blend data-driven insights with creative execution, Britta consistently delivers ROI-positive outcomes across search, display, video, and social campaigns.

• Certified in Google Ads across search, display, video, and analytics, with deep technical knowledge of campaign measurement and optimization.
• Previously led PPC strategy at Maven Agency and served as campaign manager at 25AM, building her expertise in budget management, segmentation, and landing page testing.
• Combines visual storytelling and design expertise with performance marketing to develop compelling, conversion-focused ad content.
• Leverages full-funnel strategies to align creative, targeting, and media spend for maximum business impact.