Buyers are everywhere. Your ads should be too.

We typically charge a percentage of media spend on a sliding scale, starting at 15%.

For clients focused on outcomes over fees, we can also structure a performance model where we're compensated for the uplift in leads, sales or ROI.

We use AI across three key areas of campaign management.

1. AI agents calculate ROI and dynamically reallocate budget between channels like Google Ads and Meta. This means your spend follows performance, not assumptions.

2. AI powers our reporting and insights, surfacing what's working and what to act on without waiting for monthly reviews.

3. AI plays a central role in bidding, feeding the right signals to platform algorithms so we acquire customers at an acceptable cost, at scale.

We look across the full account to identify where budget is being wasted and where the growth is hiding: budget allocations across campaigns, keyword targeting and match types, conversion tracking and signal quality, audience setup and segmentation, ad copy and creative performance, and bidding strategy alignment.

The biggest lever is accurate revenue tracking. Most accounts optimise toward conversions like form submissions but a conversion isn't revenue.
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The fix is feeding actual revenue data back into the ad platforms from your CRM or sales system, so the algorithms learn which clicks lead to real money, not just leads.

Once platforms like Google Ads and Meta have that signal, their bidding gets dramatically smarter. Spending more on the audiences, keywords and creative that drive high-value customers.