High-performance growth
for insurance brands.
AIO, media buying and AI agents, built for SA insurers solving for P-value, sales conversion rates and being cited inside ChatGPT.
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Trusted by teams at
Three shifts reshaping insurance distribution
Fewer leads from Google, research happening inside LLMs, and consumers refusing the old quote journey.
Google is delivering fewer leads
Organic clicks are falling as AI Overviews take the top of the page, and Google Ads CPCs keep rising. The result: a higher cost per customer and a worse P-value.
Clients research inside ChatGPT & LLMs
Brand and product comparisons now happen inside ChatGPT, Gemini and Perplexity. If you're not cited in the AI answer, you're not in the consideration set.
Consumers won't tolerate the old funnel
Clients don't want to spend 30 minutes on the phone to get a quote. The brands winning are the ones removing steps; not adding call-back forms.
The shift, in numbers
−34%
Google avg. organic CTR decline with AI overviews
+10%
Google Ads avg. CPC increase per annum
38M
Meta AI users in South Africa
Three engines of growth
Run together or as standalone retainers. Each tied to a measurable outcome.
How we work with insurance teams
Quick wins are prioritised to show traction. This secures further investment in AI and technology. Engagements are a combination performance and fixed fees.
1. Baseline review
Cost per lead, P-value, SEO and LLM visibility. Available (AI) technology.
2. Immediate value
Project sponsors want to see quick results. Paid media or AI agent deployment.
3. Competitive advantage
Deploy best in class SEO, AIO, GEO, paid media and AI agents.
4. Bleeding edge
Invest in experimental media channels, MCP and emerging technologies.
POPIA and CPA compliant by design
In 2026, the safest asset for an insurer is inbound intent. When a prospect actively searches for a service and completes a lead form on your site, they've moved themselves into a compliant state.
- Request for contact. Submitting a form is an explicit request to be contacted for a specific purpose: a clear, legal chain of consent that satisfies both POPIA and the CPA.
- Lower risk, higher value. Because these individuals have shown intent, they aren't on the pre-emptive block list for your brand. It's the only sustainable way to grow without risking a R10-million fine or an enforcement notice.
What insurance leaders say
NightJarr has quickly brought clarity and structure to our marketing, setting up the right foundations in data and lead generation for growth.
Dave Takis
MD · ORACLE INSURANCE
I've worked with NightJarr since 2024 and they're consistently great. Direct, no-nonsense and focused on practical work that moves the needle. What I value most is their forward-thinking mindset — always looking to improve and evolve.
Elize Kruger
MARKETING MANAGER · ZESTLIFE
The questions we get most
What does a typical engagement cost?
Do you work with our in-house marketing & distribution teams?
How long until we can see a tangible quick win?
Can we run AI agents alongside our existing CRM & broker tools?
How do you measure visibility inside ChatGPT & Gemini?
Improve your P-value. Be the answer in ChatGPT.
30-minute call with a NightJarr specialist who has worked on SA insurance. We'll baseline your media campaigns, AI visibility & current AI adoption.
Speak with us