Simone Basson

‍Current Role:

SEO consultant – NightJarr

Location:

Cape Town

Education:

• BCom, Marketing (Stellenbosch University)
• Integrated Marketing Communication & Brand Management (AAA School of Advertising Diploma)

Expertise:

• Technical SEO & website migrations
• Core web vitals & site speed optimization
• Content strategy & E-E-A-T Development
• Web accessibility (WCAG 2.2 AA)
• Global SEO strategy

Simone Basson is a globally recognized SEO consultant with over 12 years of experience optimizing digital performance for clients across fintech, fashion, and other fast-moving industries. As an SEO specialist at NightJarr, Simone delivers impactful technical SEO audits, site migrations, and Core Web Vitals enhancements across international markets. Her strategic approach blends technical precision with creative problem-solving to unlock measurable results.

• Led a landmark Core Web Vitals optimization pilot project with Google in 2020, spanning Turkey, Israel, and Russia.
• Specializes in translating complex technical issues into actionable SEO strategies tailored to business outcomes.
• Partnered with top agencies including Blue Array, MediaVision, Incubeta, and NightJarr on global campaigns.
• Contributed to successful Google Mobile Experience (CRO) partner certifications through Core Web Vitals leadership.
• Conducts detailed Web Accessibility audits to meet WCAG 2.2 AA compliance and expand digital inclusivity.
• Delivers global SEO strategies for markets including the UK, US, Canada, Mexico, Australia, and South Africa.