It has become common wisdom that having a schema on your website dramatically improves your SEO and visibility to different LLMs. But when NightJarr put this to the test, the results told a very different story. We compiled and conducted research into whether AI chatbots can actually access and use schema markup when they visit websites. In eight tests, it only worked once. But when we put the same information in HTML, AI chatbots found the information 100% of the time.
AI Isn’t Killing Local Search — It’s Making It Smarter. For CMO's and marketing leaders navigating the shift to AI-first discovery
Website speed isn’t just a tech team concern — it’s a business-critical metric. In an AI-dominated, content-saturated world, performance is your competitive edge.
As the digital marketing landscape evolves, businesses must adapt to new channels, technologies, and strategies to stay competitive.
