What is n8n?

December 1, 2025

Written by:

Workflow automation platforms like n8n are revolutionising the way that marketers connect systems and automate processes. These platforms have emerged as an increasingly useful practical application of AI, providing significant marketing opportunities and efficiency benefits to companies and busy business owners and managers.

‍

They help to minimise inefficiencies and missed opportunities. They are also helping to demystify and make accessible complex tech processes, giving people who can’t code the ability to connect apps and systems and automate manual tasks.

‍

For marketers, platforms like n8n, or Microsoft’s Power Automate, are proving particularly useful to capture website enquiries into a CRM system, from where you can build multiple steps and processes through a chain of instructions. For example, n8n can connect to ChatGPT or another LLM models with instructions on style and tone to compile and send (or draft) an email response. Additional clicks can add new steps and new systems within seconds.

‍

Creating Workflows

‍

Users create the workflow and add successive steps and options, including what they want the system to connect to (such as Outlook, Gmail, or other apps), how many emails they want to include, and whether they want to respond to each email.

‍

n8n is the connector that enables ChatGPT to conduct initial research into the person or company making the enquiry, gather data, qualify leads and identify the best prospects, write personalised emails and track responses.

‍

This process is helping to address a pressing issue for companies – the lack of follow-through after content is downloaded from their websites, or after enquiries or submitted forms are received. With n8n, there is a chain of responses, from creating a lead in a CRM system to subscribing the person or company to a mailing list, adding them to Excel sheets, and following up.

‍

It is easy to stipulate that any correspondence is created in draft form, allowing you to retain quality control and personalise it further. n8n does not replace relationship building – it just automates the manual element, removing the tedious work and taking much less time. When manual work is involved, it often doesn’t get done, is done partially, or is done poorly, but the workflow machine consistently completes the work 100% of the time.

‍

Marketers know the value of turning marketing leads into sales. We see this as a significant opportunity to improve your business processes to maximise these opportunities.

‍

How to start with n8n

‍

Watch NightJarr's n8n webinar https://www.youtube.com/watch?v=iq7b0eCu_FA

Try it out at n8n.io

‍

5 Steps to improve your brand visibility on ChatGPT

ChatGPT is changing search, with more users turning to it for answers. This guide helps you get seen and clicked.

Download it now

Most recent posts

How to use ChatGPT in the sales process.

December 2, 2025

Companies getting leads from their website and needing to determine if the enquiring company is a good client match, not qualified, or spam, can build a workflow automation tool with a virtual business development representative (BDR) agent to make these decisions in seconds. The opportunities are vast, including nurturing CRM leads, generating lead forms, capturing data and enquiries, choosing targeted segments on your CRM system, building a workflow to draft an email and send content, and handing over to a salesperson once all the preparatory work is done.

Harnessing LLMs for digital marketing

September 30, 2025

The rise of LLMs is fundamentally changing digital marketing, providing new avenues for brands to build relationships, drive conversions, and optimize communication.

E-E-A-T checklist

November 12, 2025

Applying E-E-A-T principles can boost your site's credibility and help large language models (LLMs) like ChatGPT evaluate and present accurate, user-focused content.