The world of digital marketing is constantly evolving, and South Africa is no exception. With Marketing AI at the forefront of these changes, businesses must stay ahead of the curve to remain competitive. ChatGPT and other marketing automation tools are revolutionising the industry, allowing companies to effectively use AI in their marketing strategies. By playing with OpenAI technology, businesses can unlock new opportunities to improve marketing efficiencies.
Keeping up with digital marketing trends in South Africa is essential, and with the rise of advertising platforms like Netflix Ads and Microsoft Ads, it's more important than ever to stay informed and adapt your approach. Join us to explore the power of Marketing AI and learn how to leverage these cutting-edge tools to take your business to the next level.
Ferdie Bester has over 15 years of experience in marketing technology and new media. He holds numerous Google certifications and is an expert in Google Analytics, Google Ads and Facebook Ads among others.
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Webinar | ChatGPT & digital media predictions for 2023 (2023-02-23 10:04 GMT+2) - Transcript
Speaker 1: Okay, okay. Let's keep going. Cool. Welcome, everybody. Just a few housekeeping, rules. We usually the The webinars is slightly smaller and so we encourage like interactive engagement and to unmute people. Unfortunately, and unfortunately with that, so many RSVPs that I just want to ask everybody to remain to keep your mics off to remind muted, until the end. If you have any questions because we do like to turn it into a discussion is there's a chat, a box in the bottom right and corner. So if you have a question, just type it in the and then at the end of each section, Angela will
Speaker 1: Will ask a couple of those and then I'll try and also be by I can. And we do have limited space. So Google meet only allows us to take up to 500 people in this, in the in the session. So, if you do have a colleague or somebody that couldn't get in, we all gonna have a rerun next week Wednesday. So just send your email address to Angela Angelou will post Email address in the chat on the right and you'll see it pop up. She's also sent an invite to you so you can just reply to that and then she'll leave my email address in the In the Chat Chat Bot. We will see how to take to everybody. We will also record the session, so we'll send Deacon the recording to you. And the other thing is, what is a bit weird? Is, while everybody's muted, we're not presentation, it's a little bit of an
Speaker 1: James, I can't get it. Sense of if the stuff makes sense or resonate so there's a little emoji function at the bottom it's like a little face so click on that and like A thumbs up or something. If there was a specific concept or slide that you like, cool. So I'm gonna get going now. Cool. So just a quick introduction. My name is Speaker 1. I've been in digital for about 15 years, Google Analytics, Certified X, Click Maven X, Chelsea, Fish, and currently we work with nice brands like Strauss. The biggest auto auction house on South Africa and beyond the biggest Safari Company in the world actually virgin active Kira. So, that's my background. In terms of the agenda today.
Speaker 1: I asked quite a number of attendees what they would like to talk about. So I just Gina's slightly. So for example, the first thing Talk about is, is What is http's impact on digital marketing? So, this is a, This is the, The main topic is Judd, GDP but everything is going to be in relation to marketing. It's going to be very marketing focused. So chat, GDP is impact on digital marketing. We're going to talk about Google Bing and chat GTP just in terms of the big changes that's happening in the space in very practical session on how to use Chat GDP. So and, and it's specifically for competitive advantage. I think. Nobody's using it at the moment. So there's some very practical stuff and I'm going to talk about and in on the fourth one is I'm going to
Speaker 1: That's more media and that buys digital media. That does advertising is a section on digital media predictions in South Africa for 2023 and in. Right at the end, we can have a bit of a Q&A session to just talk about the stuff. Think I think the social probably be about 60 Minutes so but let me let me get going. So the first thing is, Judd, GDP is impact on digital marketing. And so the first thing I just wanted to To illustrate this how quickly? This thing Aspen adopted. In the world. So, this is the, the A million users for different technology companies. And on the screen you can see Netflix took a couple of years. Facebook took a year to get to a million users. Instagram was 75 days chat GDP took five days to get to a million users.
Speaker 1: The speed of. GDP is adoption. Just it was incredible. So this thing is here and it's not going away. So I think it's but everybody in the school obviously you think it's important. So just wanted to share that. A very important thing that I've that I've realized is a lot of people don't know what chat GTP is. And it's, and it's very important to just explain what it is, which is amazing. But there's certain things that it's not. So, for example, The first thing is, it's a language model. So what it does is it, You say that theory and then it's statistically, the sides. What is the best response that it can give you? It's not
Speaker 1: Atient, it's not general. Artificial intelligence, it doesn't have a personality. It's a, it's a big amazing statistical model, but it's mainly a language model. So if you expect miracles from this thing, it is, it's it, it just cases what you want to know, so it can't come up with new things, it just reorganizes Patterns that it's seen in the past. So what's interesting about it is the data that it was used to do to build out and train this model. So the data everything on the Internet before 2021 it
Speaker 1: Its got in its sort of memory in inverted commas. So if you ask it a question about under the writer today, like it's not going to be able to answer you because all the data is but what 2021 it's also that it so it basically index the entire Internet between before 2021 in a whole bunch of books in the entire Wikipedia. So if you ask a question about Amlet it'll give you an answer if you ask it a question about You know, the history of Peru, it'll be able to give you an answer. And the reason for that is because it it went in it, it absorbed all the knowledge from those from those those platforms. So how smart is it? So this has been a couple of days but I just want to highlight three of them so it passed 12th grade English essay. So it it was able to do that. It passed and law exam at four courses at the University of Minnesota.
Speaker 1: And it passed a Google coding interview for a little engineer. So this thing is pretty smart. So, you can actually use it as an assistant to code as well. It can actually help you to write code. But, anyway, let me let me, let me back to marketing. So the big impact That I'm predicting is like in marketing specifically, in creativity is Manuel Work, estate Long live creditivity. So I credit I wanted to give an example of this. So I asked our whole bunch of people via link in a state. Like Is there anything you want covered in this session? So for example a whole bunch of people reply to Angelique Thank you for applying so she replied and all like Twin is 30 other people right as well.
Speaker 1: So what I've ended was I asked Jap GDP, Can you please summarize the key trains in these citric paragraphs and summarize and five bullet points and what I did is every single person that gave me a response on what they wanted to talk about. I I entered it into chat Gtp and I placed into and what happened was it then? Gave me the top five things that people wanted to talk about in this session. So this is an example of the manual work going away. And all I had to do is spend a bit of time to to prompt it well to tell it what I wanted to know. So these are the five trains that we want to talk about but you don't need to read them now, that's one example. second example is please write an article about marketing analytics and ion, in 400 words used to phrase AI and analytics, three times, even my describe per day.
Speaker 1: Choose a little bit more and what it can do, it can write this entire article for you. So it is absolutely phenomenal in terms of if you brief it. Well, it can spit out content very quickly for you. So The days of having a team of Zoe copyrighters for. Marketing is. If you Manuel work, that Manuel workers is going to go away.
Speaker 1: So I'll give you a third example. Someone wanted to have a cover for his workbook at school. So so this is an image generation. So this is like the sister of what Jackie is called, Dollie and my son wanted a picture of Darth Vader, so we prompted it. We said we typed in Darth Vader with lightsaber classroom, Digital Art and it rained at this image. So this took about 20 seconds to do, I didn't have to employ somebody to actually go and draw this. So the conclusion of way, I am at the moment in terms of marketing and creativity and like the disruption of chart GDP is previously You know, creativity is a small section of of the work. So like some of your time is quinty and then there's an enormous amount of manual work.
Speaker 1: You know, editing the, the content writing it in a deep edging, you know, all the stuff that we do in marketing writing long emails, it takes an enormous amount of work time. So this is what it was last year. And literally what it is today is
Speaker 1: You can spend way more time on the being creative and the creative part of the process. It's like what because the writing of, for example, an article is gone away. You can spend more time thinking about What are the key concepts that's really gonna add value to the to you want to talk to. So creativity has got more space to happen, Chat GTP. Then then plays a role in that eliminates an enormous amount of time and then there's an editing board where you have to frame it. So please don't think of Judd's is is perfect. It's not what we found is. For example, we we created some legal agreements, using church GTP, and it did about 70% of what and then the rest, what was editing it and making sure that it was valuable relevant to people. Okay.
Speaker 1: So Angela. Any questions that's popped up? I know everybody's still joining. So maybe it's the difficult, any questions?
Speaker 2: Um, so Trevayne posted a comment, I think many of us are worried. We are going to lose our jobs to it And then it was From Greg Roberts, If your job vertical is listed as impacted by AI digital transformation and you don't shift or transform. Then there is certainly risk of job loss. AI is just one of the many, so I don't know if you want to comment and that.
Speaker 1: yeah, I I so the ethical conversation and the societal impact Like, I think we need five hours the, the bait that and have a panel. I, I don't really want to dive into that in this session. What I, what, I, what I can just say is, is that the manual work part is going away. And I think the people that do well in this new world is the people that can apply themselves creatively. That's these they'll be huge opportunities there and it is an entire new industry that's going to be born in terms of. How do you prompt cheap chat GDP? Like How do you actually interface with it? And are you edit it off towards? So, so that sort of, you know, my position on it, but like, I can spend an hour, we can spend an hour on this, and I don't really want to go into that now. Cool. So I'm gonna go to
Speaker 2: There was, there was one other question, Sorry. Ferdie from I think I hope I pronounce these names correctly.
Speaker 1: okay.
Speaker 2: Please forgive me. If I Pronouncing anyone's name. Rachel Sher, is there a best guy to follow for briefing?
Speaker 1: That's a excellent question. My answer to that is Is to is to be curious and to play with it. So what I've done is, No nothing exists at the moment. There's no, there's no university courses. There's no textbooks about this. The stuff is weeks old. It is absolutely like groundbreaking stuff. So the term for for working with Jjp is called prompt engineering. So I think like that is That's that's the term and prompt engineering is what I found is is usually if I get if I get nothing out of chat GDP that I'm not happy with it means that the input wasn't good enough. So what I found is is to is to very specifically tell it what to do and then build on that and add it.
Speaker 1: More things. I'll give you an example. So let's say the article about a marketing analytics and ai what I would ask you to write the articles, it'll then write it in an also. Please remove these two themes and add these three things themes to it. So I think at the moment. Play with it. You know, and see what, what you find that's and see what other people have entered as well. So for example, with the image generation, I found it very useful to look at what other people have have entered to see what they got. I mean, I sort of copy that, but this is new. This is like, if you go and spend under 200 hours on prompt engineering and research it, you are basically a marketing expert. In this like a so it is very new. I hope that helps and a lot was anything else. Great question.
Speaker 2: Sorry, just multitasking here people. Still. Alright it was one other question from Kevashan Could we say that Chatgpt can be heavily biased based on the content it has learned being one-sided by media and opinion pieces.
Speaker 1: Yeah. Now we're going back into the A6 organization. I'll leave it. I'll make a short comment on that chat. GTP is what we make of it. These all these IR models, it's based on the data that we fit in, it doesn't, it doesn't have a bias. The bias is the date that we give it, and the fencing, for example, Microsoft is, is as made it live on on Bing, so, and they are absolutely scrambling at the moment to build these fences to to keep these biases perceived biases in control because folks example, if you go and and if you put it on on data, that sees apples or green, it's going to go apples or green. If you put it on data. This is apples are eight. It's gonna say Apple, sorry, so I think this is what everybody's figuring out at the moment is, How do you manage these biases?
Speaker 1: So, so that's a big thing that Microsoft is grappling with at the moment. Angela's anything else? I I actually want to talk about Bing Mix and it sort of touches on this.
Speaker 2: Okay, there was another one. Sarah. Griffiths, you mentioned that the data it sources to supply content is from 2021 and before. A change.
Speaker 1: Yes, so it's already changed. So they are such GTP is one one chatbot. So what has happened? Now is Bing, they've built a new Bing chat that's based on chat GDP. So for example see you can see Chelsea GTP as a big language model and then what people do is they both Smaller pieces on top of it. So for example, if you can get into Bing Chat, so Bing Chat is based on chat, GDP it as indexed the the Web to its current date. So if you go into Bing and you ask it a question about what happened speak, you will actually get an answer. So just in short is Jack GDP.
Speaker 1: Is only before 2021, but if you use Bing chat, you'll get it. Get up to date answer. But remember it's not always correct because if Microsoft has now allowed Bing chat to index the Internet, but not everything on the Internet is accurate as well. So it does make mistakes. We're in a, you know, in a world where things sort of Or developing frequency and mistakes or will be made. Absolutely. Angela. I'm gonna go I want to talk about Bing and Bing and Google quickly. Okay, cool. So the next section is, is judging TP Bing and Google. So
Speaker 1: just to give some background is, is Jack. GTP has been bought using Microsoft's your server Cloud service. So Jack GDP and Microsoft has are a very long relationship already so this is not new. So Microsoft saw the potential of this of this technology and it invested a billion dollars into Judd GDP a few years ago and I did another art as well. So just keep that in mind that that GTP as is very much in the Microsoft stable. So Google's got its own thing going, but specifically Jet GDP is is very close relationship with Google and what's changed in the last
Speaker 1: Two weeks, three weeks that everybody is just going. Absolutely nuts about is two things happened. One is a Bing chat launch that are using chat. Gdp's technology to allow you in being to not just do a search, but also chat to Bing chat. So, it's a, it's a chatbot that it's very similar to Judge GDP. So they've gone live in Bing, which is, which Google is freaking out about, and then the second thing is there's an API that's available now for church GDP so one an api's, basically a pipe into church GDP. So it means that Nigel can access Jack GTP via pipe. So what it means is we can directly talk to church GDP where I need to go to website. To give you another example. Duolingo the Language Program users chat gtp's API the pipe to use some of
Speaker 1: Piece functionality. So So for example, if you type in something, you know, that your linger doesn't understand, it was just limited, it's not as good as jetty to be charity people. Then answer it inside, you linger, but you'll never know that it's actually judged GDP on the other end of it. So this API is now, opened up enormous opportunities in terms of using chat GDP and other applications. Okay. so, in terms of the search engines and Google and Bing, so, Google's got about 93% of the South African search marketing and Bing has got about 5%. And the impact of that is Google's got everything to lose, because it's got a, It's got this huge business and Bing and Michael's, but everything to gain and that's why Bing went live with Bing Chat.
Speaker 1: So quickly they know it's not really, but the point is, even if it breaks, they get press. And you'll see in the new times, it's been two a huge articles and podcasts about being and being breaking, frankly. And this weird stuff at being a state, but people are talking about being. And, and I think the real smart strategic people at being was a Microsoft was like, You know, I have a lot to lose. So, let's just it's go for it and so Microsoft, Google scrambled to launch their own thing, bought and it broke and huge financial implications today. So, there's anything that's playing out at the moment is like this, Google and Bing thing. So,
Speaker 1: So I know it's industry for like for industry people but let me explain like what the AMP is for everyday marketing people, so and being a very aggressive. So if you if you sign up for the new Bing for you to get access to it it's forcing you to actually to use Microsoft Being as the default search engine on your PC. You have to install the Bing app. Add a extension to Chrome the next time you going to Chrome. Being then so says, Please don't change it back to Google. So so Bing is being very aggressive to steal market ship away from group And what what we predict in terms of the more the search marketing being is about 5% at the moment and we think it could move up to 15% by the end of the year.
Speaker 1: And Bing for people that is in search marketing. Being is very good for targeting all the people. That's quite economically quite valuable. So, specially insurance providers like this is quite a big deal. Right? Any questions around that Angela's, anything that popped up?
Speaker 2: Um, I don't think no, I don't see anything specifically around Bing and there's just a lot of other questions running in the background and attendees are helping answers. So, yeah,…
Speaker 1: Okay. Okay.
Speaker 2: I'm not sure if you want me to backtrack on the questions and
Speaker 1: Let me go through this one and then we'll do a do like a long Q&A section. Because I think most people have joined for for this section.
Speaker 2: okay, perfect.
Speaker 1: Okay, cool. So how to use Jack Gtp in marketing. So, the first thing that that we saw was just content like, writing articles and writing content for the Web and for brochures and for racial Lisa's. Speeches. It's very time consuming and this thing can absolutely just very quickly. Text of you. So yeah I prompted it. I said Please write an article about marketing analytics and I are in 400 words, Use the phrase, AI analytics with the spelling mistake again three times.
Speaker 1: So, and what I did within about five seconds, it produced an article there was but 70, 80% there. Now if you go and base this directly on the website, Hey Google may recognize that you've used to bot and be, it makes mistakes and this is way that creativity part comes in. It is what is the real insight that you can give to the audience? So, So Chetty's Beacon, do the odd lifting for you in terms of the manual. But you can then say to it, Okay? Please bring in the themes of Google Analytics for please bring in the themes of
Speaker 1: IIs free or, you know? So so content is this huge opportunities in terms of using chat GDP for for content? I've put in brackets SEO because it is, but for any other content, it it very useful. You can. Also, if you have a long, long piece of content of 500 words, you can say please, just shorten it to 50 words and it'll go ahead and do that. Massive The second one is at Copyrighting. So anybody that's running Google ads campaigns, you know, you get these these what we call the responsive display at and text search ads
Speaker 1: In. You can use Strategdp to come up with new variations on what you have and it saves a lot of time. So for example here these are full responsive display ads and we asked Please write five descriptions limited to it. Characters focus on sales and marketing issues with data. And what it does is it in writes Five options for you or you could say right then and you can choose then the best ones and edit them. So you'll also see here that it's Americanized. So you, so number point. Number three, This maximize yourself potential, so this is why you can't just go and cut and paste it into into As Oh just use it. You have to edit it and you have to have a bit of oversight into this, okay? So ad copywriting, it's very, very useful for that. This third one is. And this image generation. So,
Speaker 1: you know, I think that the Web is becoming more image friendly. It's becoming more video friendly. So images is the integral part of writing blogs or like posting image ads and and it's very interesting technology. So there's a, there's a service called company called Company. This is so open AI started chat GDP and one of the other products is called Dali. So Dollie is an image generator. So what I did here was, I said to it, futuristic Johannesburg with water plants and solar panels and what it does is it generates an image for you. This stuff is also still very new. So you'll see that the image on the right hand side are asked for like an abstract digital art thing, but it came up with this I mean what you can do is this image, you can then put it in your app.
Speaker 1: So, and as well, be free. So you don't need to use stock images, or hate stock images, you can use these and they, yeah, they're all different. So, you can play around with that. There's another service provider called Mid Journey, which is a bit more technical to get going. But yeah, for example, I I wanted to generate some some images. So the prompt I use was Janice Book Skyline Photo Realistic 8k buildings with solar panels and this is what it came up with. It's
Speaker 1: it's, you know, for something that like, Is only a few years old, like this is not bad, like, obviously an artist that adjoin. But to Is in like 10 seconds is not bad and you can then change it. You can say Remove the skyscraper add more solar panels, add more grass, make it blue or change it into a pencil thing. So this is this is very exciting. It's only at the start of of using using images with AI. Does it take away from artists? You still, you'll recognize. What is AI? What is a? You amazing autistic photo? Next one, translation. So somebody from Ebucks joined us translation. You can use it for translation. So this was a this is ebucks, This is on their website, all English. And I just said to it, Please translate this into Afrikaans and then it what I did. It translated it
Speaker 1: It's not perfect. So I I've gone through this and it's about 80% accurate. So you still need to need to edit it. But if you have to service your customers in different languages like Zulu Gordon English, you know, or you have some German clients or you have that clients, like, this can get you 80% there. So, very interesting. Then the first thing is very interesting as well. So you can create Your own church GDP. So let me let me just explain that. Let me just pause a moment. So That GTP is. This. Language model, that is available for everybody to use now. So So, I spoke earlier about the API. So API is where you have a pipe into church GDP so you pay CHAR GDP and say Please translate this for me then you You can then basically integrate this with your program. So I'll give you two
Speaker 1: practical examples so lead. Oh, so Leadhome has got lots of estate agents. If they need help with marketing and selling properties, you can build You can program Chat, GDP a little bit. You can say to it. These are the top five things that we've seen workforce estate agents and you can then give a prompt like an interface like a web page with a with a chat functionality and you can then give that available to all this data agents. And you can say, like If you need any help with marketing, I'm here to help. And in the person could go and say, How do I get more leads in the Sampson area and it'll then spit out some suggestions. I like, based some money into Facebook, Invest some money into LinkedIn, make sure that you any target sandton, so you can then give them an interface to help them with their marketing. For example, Kiara's got lots of schools.
Speaker 1: This marketing people in a lot of those schools, this could be a way to empower them as well. So for example, cura with the interface you could say, you know how many leads that I get from digital marketing or what is the best channel at the moment and then it can also for you in English. So it gives you this wonderful human like interface to empower. If you have it like a distributed base of of people or clients or stakeholders that you need to manage, right. But this is this and in the last thing that we are playing with at the moment, which is very interesting is we we gave Jack GDP, some data. So we took out some of our website data so, this was for example, to some of the pages that
Speaker 1: That we have on the website and it's got information like the number of visitors. You know how many people attended, you know, how many people Went to the Contact Us page. So we gave it to Chetty DP and basically asked the question said, like What is? So if all the visitors on this Web Web page, we gave a Google Analytics data Anyways also the question, I said What is the probability of visiting? Visiting the Contact Us page so it's like it's like we are asking Jack GDP. Please interpret the data a little bit and give me an help me with this and it basically then said and it calcul, it was able to recognize, The Data Because the top columns were were specified. You can see it was cut and basically face and it basically spit out and it said, Super Saint John's. That people would visit, the Contact US page based on your On on the patterns. So,
Speaker 1: What we think is it's where we think this is going, is we could give some marketing data to chat GTP and it can help us interpret the data which is very interesting. On that note, we actually have a workshop. Next month on the 28th of March, we were going to dive into this. If you are interested in making marketing decisions using AI, like this is Another webinar we're gonna run is called AI The next step for digital marketing analytics. I'm going to be presented by Sheldon's. So Angela will post a link in the chat so just go and sign up. Sign up for that. Cool, Angela, any questions?
Speaker 2: Words, I'm just posting the link quickly or anyone interested in the upcoming webinar. Here we go. And gosh, we've got a ton of questions and where to start. Let me just have a look. So there's an interesting, very technical one from Mohammed Paruk. What about security, risks? People are uploading codes to identify bags. Hackers can use this to explore security vul. Latisse and take advantage. I'm not sure that something that you can comment on.
Speaker 1: Good questions. Good questions. So, so there's a concern at the moment where if you if you use chat GDP through the interface. So this Everybody that hasn't seen chat GDP, this is the interface. Where you actually type in, what? How many? Eligibles in an apple. So this is the inter, this is the chat GTP interface and if you post Data into this. A charity DP uses to train itself.
Speaker 1: So when you are posting data in here, just be aware that this is now the property of Open AI and Jttp. So if you do play with JJ, GDP make sure that you anonymize the data. So, for example, I'll give you an example. So we took some Google Analytics data. We cut and paste in into the interface. Don't say Oh this is night, Jaws Webb. Analytics daughter. Don't don't do that. Like Anonymize it just say Company X has got the following data and then you paste it in and then it's basically used to anybody that accesses it.
Speaker 1: So so that's the one thing to watch out for, Don't don't be constant. I don't think this is a conspiracy but let's just be your way of that. The second thing that we we still playing with, I mean we haven't figured out is if we use an API to connect directly to to chat GTP and we talk, and we share that with it. Wait, is that data? Reside as it sit in Judd GTP there's it on our side and we we don't have an answer for that yet. Remember, we are marketing people. We're not technical people. We like technical marketing people, you know, Dickies like coding database experts. So, So that sort of we we are at the moment so I think, I think be cautious but play with it in an anonymous way that's the based on so I can give it the stage. And you like, any other questions?
Speaker 2: Jeremy Holden, just put his hand up. I'm not sure if he maybe has a question leading on from what you've just been saying.
Speaker 1: Katie, wanna unmute them.
Jeremy Holden: Uh yeah, so basically I there is some knowledge I know with on that topic of hacking and looking on for vulnerabilities from what I know. Of the current GPT model that there are a certain number of packets or tokens as to the limit.
Speaker 1: Yes, that's
Speaker 1: so Jeremy's rice and interesting things. So I'll chat Gtp works is yes. That what they call tokens. So like every like Three. Four. Five words is that what they call a token? It's like a
Speaker 1: It's like a CPU cycle. It's like it's like a unit. That's a new new concept, like a token. And if you using chat GTP the free version that you can see here, then you have a limited amount of tokens per day. So all the month, these are certain amount that you can that you can post in here and at some point if you post a lot of stuff, it'll just say, Sorry you reach your gap. So it's a, It's a It's a free version where you can use it up to a point. You can these two ways to get around this? The one is you can upgrade to plus so you can then always access it because if you if you access chat GDP, when the Americans are awake, you can't you won't be able to get in. It's like it's just it's the honest to I. So if you, if you subscribe, 20 dollars you get, you get more tokens. That's the one way. The other way is, if you have an API, you play but token so so if you access Jack GDP, Great Dora you into
Speaker 1: Record details. Every time you ping chat, GDP is a small charge comes from your credit card. It is very small at the moment, so it's it's not really a reason not to play with it, but that is correct like that's that's how it works. And Angela, I think I'm gonna go into the prediction and section and they because that'll take another 10 minutes and then we can just do Q&A like for the for the rates of time. Does that sound?
Speaker 2: Sorry. I used my finger to say yes, all good, but thumbs up for a kiss.
Speaker 1: Right. Okay cool. So so for the media, people in the room for the marketing advertising people a so digital media predictions. So what is going to happen in South Africa this year? So the first thing That I mentioned earlier was Microsoft advertising is going to become interesting. So what are why I say, Microsoft or not, just Bing is so Microsoft own bing. So firstly, Like, we think that Bing's marketing, in South Africa's gonna go up. So we think there's a, there's a 15% increase. So if you are, if you're using Google Ads to advertising search, it is exceptionally competitive. The cost per clicks are high and this gives you an alternative and sort of breaks the strangle all of Google. So that's the first thing. The second thing is Microsoft. Also one the business to manage Netflix's ad
Speaker 1: so, they add supported subscription levels or radio available in the US, And that's going to come to South Africa. So at some point, Microsoft is going to be the gateway to advertising on Bing and also Nataliex, which I think is quite interesting. So, the second thing is there's a huge issue coming. With Google Analyt. For. So, the issue is that when Outlines by media, they want to know what the ROI is like, What like is this the money that we investing in media? Is it actually delivering Orifiers and Google Analytics for We've spent a lot of time in it, Google Analytics Force the new analytics that that Google is frankly forcing upon everybody. It's not really it. It's very difficult to use, it's got full of it's it's just it's a very difficult platform to use and
Speaker 1: You know, they fought, they're going to force everybody to switch over from the old analytics to this new. Analytics middle of this year. I think it's July and then you're old analytics is just going to stop working. It's not going to work anymore and the new Google Analytics for is very difficult to use. So we think this is going to be a big impact on the market. This year is to track like the auto I from from your media.
Speaker 1: The second thing around Google and I mentioned Google a lot because Google has, it's the biggest player in terms of web analytics. It's the biggest plane in terms of advertising. It's the biggest player in terms of video and display so they are on enormous pressure in the UK, but also more recently in the US. And I want to the schools for Google to break up the strangle old on the take spice because they just control a lot of it and you is just to support. Them is quite unhappy about this. You the EU is also and Google is announced retrangements as well. That's already been executed in the US, but in Europe, it's sort of still playing out. So,
Speaker 1: We just think of Google is going to be distracted for probably beer for 12 months and now they're freaking out about this being fips bing thing. So so Google isn't a very interesting space so just watch, you know, watch that then tiktok like I was like this tiktok, I'm too old. I'm 43 years old. I am too old tiktok and then I downloaded it and I was like, this is amazing and it curated my experience. I thought it was all Dawn's movies, a videos and it's curated this thing for me it's like You know, it's comedy skits. It's like it's it's very interesting. and, I saw this, this was data from Tiktoks, a sales, take at the moment, and this was the losing credible growth that they've had. They have 13.2 million people in South Africa, in South Africa.
Speaker 1: Africa, not Europe, not us, 13 million. People are on tiktok at the moment, it is absolutely huge and the base that it's grown. So at the end of last year, 2021, it was 7.1 and now it's 13.2. So, it's probably 14 now 15. So, the speed of of this thing moving in the market is incredible. And then my next so firstly, I was like, used numbers are the second thing was You know, this isn't for advertising, it's just young people on it anyway. Looked at that at the age data is yes. Okay. 34% of the people are 18 to 24 But 28% of the people on the platform is 35 and up. So this isn't a platform for the youth anymore and it's it's a very, very interesting.
Speaker 1: Platform to Look at and You don't have to make a video of people dancing. Like That's We're not a great advantage. We don't like, We know that's not what we do. But what you can do is you can have normal video ads, just promote your product. You don't need to use influences and go into that rabbit, all and you can supply the data as well. You can upload your customer database into Tiktok if you comfortable with that and you can show ads to your your customers, or look like audiences LinkedIn. We've seen Big Pick up from LinkedIn. The I think that the quality of Google search, especially for B2B businesses has gone down. it's not as targeted anymore and LinkedIn gives tells you exactly where somebody works and what they do and we see and everybody is always like yes but the CPC is 30 Rand
Speaker 1: The, the CPC and Google is team rant, but it takes it together a proper person, you know, somebody that that you, that you want to potentially work with it. Extend clicks to get that person. So that's underground and in LinkedIn, you only pay 30 rand for that person. So
Speaker 1: We see, we see that playing out this. Any number five is very new and interesting is so Microsoft Bing. So the chat in Bing, when it gives you an answer, it references other websites, so it's referencing, so you can then click and go to this those sites. So, so obviously the spider from being inspiring. So, this is quite technical the spider from being reads, all, these Web pages, you know, and traditionally you would seo your site and make it friendly for the search engines to find you. But now there's another plane town is is chat Mike's chat GDP. So they, they will be like an isco4 chat GDP or Bing chat. So that's something that's going to start developing in the law in the next couple of weeks and months and it could be a place for competitive advantage.
Speaker 1: So, in terms of the predictions in media, we think that this ROI measurement issue is going to become a big thing in the next three months. It's just, it's It's gonna you old analytics gonna get switched off you and you'll be flying Blind Big Impact Tiktok Big Impact Microsoft Advertising. Is a medium impact on that differently. Keep an eye on that LinkedIn if you and B2B. Have a look at LinkedIn. It is. It's really We think that Google's cost per click is going to come down. And the reason for that is because people are going to shift money into being and into tiktok. So that's quite interesting. And in this SEO for chat GDP, it's still low but if you are in a super competitive industry like you need to start looking at at that and that's the way that you're gonna get competitive advantage. Right. Cool. Q&A Epic Q&A. Angela.
Speaker 2: Okay, so I'm gonna work backwards. So question from Conf Finchman, Fincham sorry. Is there an alternative to Google Analytics?
Speaker 1: Yes, there is. It's called Matomo. So it's a A analytics software that you can. You have to pay for it. You know, I think it's 50 dollars a month. So that's that's availability you can look at that if you are if you cooperate you could look at Adobe Cider catalyst as well but it's very it's quite expensive about a million and a year. So hey if you cooperate things like a few small to media
Speaker 2: All right, then I see. Okay. How is Chatgpt different from Google Translate when it comes to translating, so I'm combining two questions here and does it translate all official Languages available.
Speaker 1: Right.
Speaker 1: So so Googles translate users, Google's language models. So Google's got two language models, the one is called board, that you may have heard of and the other one's called lumbar. There was developed by a deep mind. So, Google translation engine runs on those two engines. It's got nothing to do with Judd. GDP. In terms of chat, TTP the languages. That's a fantastic question. I'm going to take a case, I think. I've tried Zulu and Zulu came up. I can't I can't tell you if it was good or good or not, Afrikaans is one of the most niche languages in the world and that came up. So I think if, if the model, if there's a lot of content on the Web, Around the specific language.
Speaker 1: Chat GTP probably trained on it. So it it'll be able to do all the big languages Spanish Portuguese, probably Chinese as well. So I think the big languages, I think the interesting thing is if a language is doesn't have a big presence on the Internet. Then the thing that training is limited, so that's how it works. So it goes, I've got enough data. I can become really smart if I don't have data, I'll be, I won't be smart. So My answer to you again. I think with with this question and most questions is is to be curious. Go and taste it out and see if so. I think that's awesome.
Speaker 2: It okay.
Speaker 1: Next question.
Speaker 2: I believe that you can upload company documents etc, and the bot will actually learn about your company and can then respond accordingly with relevant content. This is a question from Taryn.
Speaker 1: Yes, that and so this is interesting. So what happens is if you start a new new chat, I'm going to share my screen here. If you start a new chat, it remembers your previous, the previous information that you have. So if you then ask it, follow-up questions, then it'll take all of the stuff that you've spoken about into consideration. Before, I'll let me show you one that I that I did. Yeah, so I asked it quite a complicated thing. I said, Please explain the biggest themes in the Hamlet. Shakespeare Sam's hamlet. What it did it in gave me this this also. So, So, what you can then do is you can build on it, you can say, please. Spend on madness.
Speaker 1: And then what it'll do is the answer that it will give it won't start from scratch in terms of madness. It'll say Oh we're talking about, we're talking about Shakespeare here, so madness is shakes, You know this is the The question is in context with Hamlet. So it's like a normal conversation that you have with with somebody. So if for example, you took your company's data and you post it, literally posted it in here. You can say, Okay? Okay, cool. So please tell me, what do you think? We do and then they'll give you an answer or you could say, Please shorten this description of the company into 50 words and then it'll do that. So yes, you can you can upload the data and and ask it questions or give it instructions right question.
Speaker 2: And so I've got a just a question from that from refund. Does it make a difference if you ask nicely
Speaker 1: Yes, it it replies nicely. It does. So again it's it's a language model. So if I say to you Angelo, would you, would you please like, read out the next question to me. Angela's gonna go because that's this is how language is both? Like, Esther, you being so kind today, I'll do that for you. So you, Yes, it's a language model. It like if you are rude to it maybe it would be good. Yes, or not. Be rude back to you. But Friendly with it, it'll be friendly back to you. So I'll show you very interesting. One is, is you can you can dictate and tell it to write it in a specific style. So, you can then say, rewrite in the style of Donald Trump.
Speaker 1: So what it'll do now, it'll take this cop this whole section and it'll rewrite it in the style of our Donald Trump speaks because there's so much content. The Internet about how Donald Trump speaks that it can then actually like service. This this request I think it feels a little bit uncomfortable, talking about Donald Trump now, but let's see what it spits up. So while this is generating, do you have another question, Angela?
Speaker 2: I do, I've actually got a couple I see that. We we four minutes to go till 11 o'clock. I just wanted to check, shall we? Just is everyone To go over time. You can stay, you…
Speaker 1: Yeah, you're welcome to jump off as well.
Speaker 2: just we can tackle some of them. Okay. And so Isabella's asked two questions she asked one right at the beginning of the presentation, would Chatgpt be very wet biased as most of the content would be from English sites. How about having an Afrocentric view? And then, second question was, What happens to copyright? Is this still something to that?
Speaker 1: Okay, so Question is we get again in the bias? Semi-ethical domain it it I think what? What is interesting? And please remember is like, it's trained on a data that it that it has. So if Intonated skew towards Western thinking, yes, it's going to be westernized, they will be but like buyer's predictions that that sort of tries on God, God's against biases. on the positive side is, if
Speaker 1: You, for example, you can train your instance of charityp on like, on whatever you want. So if you wanted to have an African centric view, feed the thing books about like, you know, that view of the world, and then it's going. Then your instance will then talk about that. So remember, this thing doesn't know, right or wrong. It's not, it's like it's a program please for me. It's not Cindy and it doesn't know what a. So we have to teach at what is a biased. So in that instance you can name you can in China. So I like Please go and read these books. I mean it you can then train it on that then in terms of Copyrighting. um, that's a remember that need to be gone it It can't generate anything new, it can only rewrite stuff that's been written in the past.
Speaker 1: So it'll it may be lucky and get some combinations of words together. To form a new sentence. But in terms of copywriting like, like I think Copyrighting. What's amazing for me is in one sentence, you have to describe what does and the products. And I don't think a machine can do that. I think that the machine can give you the different variations of it, and then you need to take one, two, three and final beat them and work on them. So I actually think so, from a peer cooperating point of views, I think this takes away a lot of the, the manual work of Copyrighting. And it gives time to go and have a coffee and really think about that. What is that one aid line? That's going to Ruled out strings for customers. So I think it frees up a lot of time. It removes the manual element of it. That's, that's my view.
Speaker 2: All right, so Vijantha Naidoo has has puts their hand up. I'm assuming it's a continuation of what's being discussed right now.
Speaker 2: Vijantha.
Speaker 1: Okay.
Speaker 2: I'm not sure where. I'm not sure what's happened to be done to.
Speaker 1: Okay, anybody else with a question? Cool James.
Speaker 2: Oh, there we go. Sorry, that was my mistake. Okay, hang on. Wait, I think for Janice's coming back.
Speaker 1: Any other questions?
Speaker 2: Okay, I'll have a look. There was one from Lungisa Sithole. From an experienced design arena with regards to things like user journeys product, use cases, persona generation and all the way through to market research. Could it help in providing substantial information? Or can we use such plus platforms for a system information?
Speaker 1: Good question. So my experience with this is is it it It is as good. Okay. So so let's think, practical persona development. If, for example, you have five key themes around the persona, you can insight, please write a persona document for me and use these five key things and it can then spit it out for you so it can help with the documentation and writing out the concept. But you have to think about the personas and the competitive advantage or the unique characteristics of the stuff. So it's not gonna when it comes to conceptual stuff. No. That's I think that's that's in the human domain.
Speaker 1: It comes to executing and creating the documents and writing the strategy document, the like that it can do that manually for you. Quite what quite quickly in terms of interpreting data, the data has to be supplied at that. It doesn't have the data. You need to supply it with data and then it can it can then possibly help you to in first things it can do basic calculations, it can even write code for you. So what is interesting? And we haven't covered this really in the session. Was this API that that's available? It allows all bunch of new tools to help you with this kind of stuff. So, for example, you have the image generation things we've used software called, I think, Uh, what did we use again? Angela for the transcribing. I know otto.ai is one of them. It's a whole
Speaker 2: Yes, it was. It was App.not Dot Ai.
Speaker 1: Yeah, so these are all bunch of AI based softwares being both on top of GDP and image generation that can do a lot of this work in designing. And if you, for example, you get logo generated AI can generate logos for you if you tell it what the name of the companies. So, Yeah, so I think that's my based on. So is the it, if it conceptual you, that's your, that's that's human domain. If it's manual then it's like, boom. Like it can help you with that.
Speaker 2: So 30, there's a lot of questions around the copyrighting aspects, Isabella came back again to say If Chatgpt can use any copy on the Internet, does it mean that anything that sees copyrights and at the bottom of a website becomes meaningless? We've got a student here who's also,…
Speaker 1: You.
Speaker 2: asking Are the copyright issues as a student and are there any legal repercussions for using chatgpt for blogs? Web copy. So, I think there's a quite a general concern in the specific area.
Speaker 1: Okay, so let me join. I'll give you, I'll give you my view of like, what's what's playing out here is? Image generation. So the the image generation stuff that I that I spoke about it was trained on on real artists work. So for example, if you type in Um, Van Gogh Starry Night, Then you can say Cat, please please generate an image with a cat in. And in the background, it's story night in the style of Van Gogh, and then it generates that image for you. So what's happened is a lot of the artists have now come together and they zoeing these image generation companies because the image that you got is based on the IP of this artist and they not being compensated for that. So, these huge lawsuit there in the image generation, it's already been filed. In terms of, of the
Speaker 1: Any models on the and the language? This stuff is so new that that it's it's still wild I think as a student. If you use chat GTP, is it plagiarism? no, you're not, you're not using somebody else's generating the words for you, but I think Is what academic institution needs to handle now? It's like, well, like it's chap. GDP allowed. but now if you if if it's not allowed and everybody else in the world uses it like you know you know Like, you know, what is the role? That we play. So I think there's a redefinition again. Like, what is mechanical? And
Speaker 1: What is is like true creativity and human stuff and I think that debate is only happening now. People are like we don't know what to do the schools. My my brother is a English teacher and he was like, No this won't reply. You know, I show it to him is like, Oh my word, like this is a big issue for me. So so, Me back in terms of the copyright, in terms of the copy on the way it used the, the copy on the website, to train itself. So to learn how to speak English. So if it then speaks English, Is that copywriting? I don't think so because if you if I go to your website and you use a new English word that I've never seen before, and I learned something, then I'm like, Okay I've learned a new word but I can use that word. You don't have copyrighting on that word. So
Speaker 1: Yeah, that's that's sort of, that sort of where we are. The moment. It's, that's it. As I said again, it took five days to get to a million users. People don't know what to make of this yet. The one thing is it's not going away. So so these conversations needs to happen and people need to find it the place again. I think the guiding principles for me is like, it's like be curious and b is Manuel work is gonna go away. Like so how do I redefine my role in terms of the prompting of it and the editing and the real creative element of it?
Speaker 1: Hope that answers the question, any anybody else?
Speaker 2: Um, well, Vanessa willier a billum. So sorry. She made a comment Ferdie;. I hope you can see. We will have to have more sessions on this. Thanks Melissa.
Speaker 1: So we thank you, we have one as I said before in a month's time we're going to talk about marketing data and ai so we definitely gonna talk about that. I mean we will have a rerun Angela I think we'll probably have a rerun next week Wednesday to Crawford's. Well, if you, if you want to, if you couldn't join or you joined light or whatever,
Speaker 2: Or we made it for 11:30. So it's next Wednesday 11:30. Not a…
Speaker 1: Okay. Okay, cool. Solutions.
Speaker 2: So Con, Fincham says, Does the content change depending on location? So, using a VPN can change the content.
Speaker 1: Great question. Don't know. Don't know. Be curious, try it. See what happens. I honestly don't know.
Speaker 2: As seen a Google. Ngwenya with regard to access accessibility especially with Africa's Internet connection issues. How can it be made more accessible to people?
Speaker 1: so luckily the good news about juddb is its text So you can access it using a very low bandwidth connection. So you can, you can access it on a very old phone because it's just takes place. So I don't think there's a there isn't a bandwidth. There isn't a bandwidth issue. These are bandwidth issues in South Africa. Yes. Like a completely understand that, but in terms of the role that Jack Gtp can play to make it a small as possible for people to use it. They've done that. It's a very, very like slick text based interface isn't big images that loads the big computing power that happens happens on on their side on Microsoft is used service and and we don't have to buy for that.
Speaker 2: Um, I think that we possibly covered all the questions. There's one last one. I mean, I know that, you know, we heading towards the team past, eleven Mark, but I thought this one was quite a relevant. One from Kelly Ann Lee is PT able to do Web email coding or is that wishful thinking and…
Speaker 1: Yes, it can.
Speaker 2: I know that you there were a couple of answers from other attendees but I thought that one might be a good one for you to also, Tackle.
Speaker 1: Yes, yes, it can. So you can actually, it can write code for you, so, Please. So, I'm going to I'm going to use this copy. So it actually came up with that, Donald Trump stuff. And then I'm gonna go, I'm gonna go new chat.
Speaker 1: You chat. No, it doesn't want to do that. Makes me now. And let's just use the spot please. Right, please, add HTML for email on the above copy. So it can generate code for you. So, so if you use guitar, for example, is a coding platform. And you take currently use Chat GDP to help them code. So it actually just so this one broke now but you can't generate code HTML code for Emailers in this thing. So it can also help you to learn how to
Speaker 1: How to Write Code. So Answer is yes, you can. It's crazy. Next question.
Speaker 2: Con actually put his hand up. Con.
Con Fincham: Asking, if you could share your screen with the code.
Speaker 1: Oh, it actually broke. It didn't come up,…
Con Fincham: No, that's fine.
Speaker 1: but you can do is is give it a piece of copy, and then just say, Please wrap it in HTML. And what I'll do is it may my brake as well, may then generate the HTML for you in terms of using it on the mayor. So it is these are piece of software called copilot. So Google it. Go pilot maybe Angela. Just posted the link in in chat where it can help you code in HTML or PHP, Ruby, and rial, etc. So it's very successful in terms of helping people code. Yes, we like it was all the case again. Nobody Next question. So we so you can if you have a question you can unmute and actually just ask me, you know, we don't have 500 people in this in decision anymore. So,
Speaker 2: Karabo. Yeah, so karabo go for it.
Karabo Mojaki: Son, I may have missed this, but I know Eddie on you showed that, that future picture of Johannesburg, how did you get it to create a picture? Because I thought it was just a language AI mode.
Speaker 1: No, so no. So what's what what's interesting, let me show you. Is so this, this is the softest called Dali. It's it's also by open, AI. Open AI. Created CHAR GDP. And this is the interface for that. So you can, you can tell it what to generate. So I would say get in the style. Of story. Night because I digital art. Okay. And what little then do is it'll generate a
Isabella Meyer: Every story we conceal screen at the moment anymore.
Speaker 1: Thank you. Well, that's embarrassing. Just a second. So this is so. Can you see my screen now?
Isabella Meyer: Not yet, is coming now.
Speaker 1: Okay, so this is so let me just start over. So the the software is called Dali It's all so been created by open AI and what you can do is you it gives you a prompt you can then type in whatever you want to type in here. So you can say Janet that's this way. I did the Janice book thing and so I would say Janice book Digital Art with solar panels and hanging gardens and it would generate an image for me. So this is one I just did now. So I said Cat in the style of Story Night, Digital, Art 4k. And this is what it came up with. So, these are the four images that it thinks represent that that line and you can type anything in here. So we show you another example. I was like, Happy Shakespeare and a computer pencil style, and this is what it came came up with, I could say,
Speaker 1: Webinar. Mary and Webinar present with
Speaker 1: Coffee. And here we go. And what it does is it it it's been trained to sort of try and give you the closest thing to what you asked for. So there you go, it's generated these really cheesy as Like images, stock images of like somebody who's presenting at a webinar. So now you can say, Okay this is interesting, but let's make a pencil art. So he then goes Okay you weren't happy with that. Let's change it. And see what it comes up with now.
Speaker 1: Here we go. So, there we go. These So this thing isn't perfect but it's, it's incredible. What they've achieved just to generate stuff. So for example, here is a platinum mine with solar solar panels. This is what it came up with. So there's another one called Mid Journey. That's also worth playing at, which I think is a little bit better than this one, but it's it requires a bit of technical knowledge to use. Okay, any other questions?
Speaker 2: Just remembered for those still on the line.
Speaker 1: Yeah, whatever you want. Cool.
Speaker 2: You don't need to post your questions. It's open for now. Open mic solutions.
Kabelo Pule: Hi Ferdie. Thanks the game for the presentation. Really dope have been playing with it as a marketer but I also got a chance to play with perplexity. Have you have you tried that?
Speaker 1: No, no.
Speaker 1: I haven't I haven't played with publicity yet. Is it good?
Kabelo Pule: A public?
Kabelo Pule: Yeah, perplexity is basically almost the same just gives you the references as well so you can ask it questions and…
Speaker 1: Okay. Yeah.
Kabelo Pule: it will give you the answers and add on the references that it got it from. So you can further you know, reassure yourself that the information that it's sourcing from is from so it's the same thing as a It's also a chatbot…
Speaker 1: Oh cool.
Kabelo Pule: but it's more of us questions that I don't know. That would I do recommend that people try it. It's a perplexity AI, and it's almost on the same basis.
Speaker 1: Hmm.
Kabelo Pule: Just word generation, not image generation though. But I found it to be a very useful tool as well.
Speaker 1: okay, you Do you want to? I supposed to just leave it, leave the URL in the chat. Thank you. Cool. Any other questions?
Speaker 1: I think else. Cool. Then, let's Wrap up Angela. Should we wrap up? As any? Anybody else has got a question?
Speaker 2: No, I think that we've covered the majority of it, you know, if anybody has questions please you've got the email address. We posted earlier. You welcome to drop us an email and I can repost it again so that it's at the end of the chat and you don't have to go scrolling through everything but otherwise I think we've covered everything. And great having all of you here and…
Speaker 1: Okay. Okay. Nice. Yeah,…
Speaker 2: for the engagements,…
Speaker 1: thank you. Thank you for for joining maybe.
Speaker 2: it was really great.
Speaker 1: As a as a parting thing is in in the chat box. Just like, what else would you like to like learn about? Remember we in marketing? So don't ask me about ethical questions. Like any, any any other topics you want discussion in future workshops? That would be amazing. So, just leave that in the, in the comments.
Speaker 1: Oh cool days. Our email addresses as well. Play Jacobs. Kevin.
Speaker 1: Thanks Eddie.
Speaker 1: Daniel;. I also Google Analytics 4 is going to be great in a couple of months. The architectures amazing. using it it's just we just find it very difficult to use and to actually get data out of Google Analytics for just a tap on that is we Like using Look, look at Data Studio. That's like that's a great interface to to get data out of Google Analytics for So we we usually bold dashboards for clients because getting the data out of Google Analytics Force, just too difficult at the moment but I I can sincerely hope that they improved the product. So
Speaker 1: Data Studio, J4 creation. Ga-14 Templates and Lukey. Yeah, they are templates. I think there's a couple of people that sell templates as well that you can go and buy the, the challenge that we've seen with these templates or that always, they stop based. And we find that clients love having a mobile-friendly. One where it's like a little like a little it's like, it looks like a little you save the webbage and then it looks like a little app on your phone and when you open it up, it loads the dashboard and a mobile friendly fashion. So so That's the one thing. So we just found mobile-friendly ones or super useful, Google Lion beer and have a coffee and then look at your data. And in the second thing, is every business has got different KPIs that drives the business forward.
Speaker 1: And the terminology that used in Google Analytics for is like clicks and impressions and decision makers in the business owners. A don't always understand them analogy. And secondly, every business is big driving KPIs different. So, for example, if webinar signups is your big thing, it's going to be called an event, something weird thing in Google Analytics four. But in, if you use a, if you use a template that you rename it or you build your own one, then you can name it. Whatever you want. You can go webinar, sign ups and then people go. Okay, so we were not sign up, it's not an event. Number seven. Three five twelve. So so yeah. So play with with the templates but just we've just seen Great Valium customizing, the dashboard for the business and making it less technical and more relatable to
Speaker 1: to the, you know, the team and the leadership in the business Cool. Any other questions? Let me see if there's any other chats.
Speaker 1: Okay. Oh, I did slow it now.
Speaker 1: Sheldon. Great station, fatty your Sheldon is up next week so I have to bring his a game.
Speaker 1: Okay. That's it. Does anybody else has got something to say? Question to ask.
Speaker 1: So Angela. This is awkward. Now, do we just in the Even all pick everybody up.
Speaker 2: So no. Yeah, I think we're gonna have to boot you all out soon. And I just did a quick squares through some of the suggestions around future topics. And I think there's some exciting stuff there. So, thanks so much for the Yahoo for the suggestions.
Speaker 1: Okay.
Speaker 2: And if we do boot you out before you manage to post one email us, Okay.
Speaker 1: Yeah. Yeah. Please we we appreciate we want to make the webinars valuable. So that's why I also reach out to a lot of you on LinkedIn. You just ask like what you want to have covered. The stations isn't about us. It's about like, What are the changes in the industry? Now, do you prepare yourself to yourself? I think as two parting way, things is, is one when I think about chat GDP is the one thing is the main curious and play with it. If you if you if you're not curious, you're going to be left behind frankly, just huge changes coming now. And then the second last one is the man. Have if you're doing manual stuff. You're wasting time and that's going to be replaced. So, go and find the creative. value that you can add in terms of marketing, cool.
Speaker 2: And, and I think that there is definitely interest in. So all the topics that are suggested the one was specifically asking in terms of the South Africa landscape, So yeah.
Speaker 1: Hmm. Okay, cool. All right, let's let's wrap it up. Thanks. Thank you. Everybody have a presentation.
Speaker 2: Thank you. Bye.
Speaker 1: Coffee. Have some coffee, cool. All right.
Speaker 2: Bye.
Speaker 1: Bye.
Meeting ended after 01:20:43 👋
Feb 23, 2023
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