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How to use data to improve your marketing

If your sales cycle and marketing are complex this workshop is for you. Discover the power of data-driven marketing strategies with practical examples, from the head of digital marketing at CIB Investec. Learn how to use data to improve your marketing.


  • Micro conversions and sales signals
  • Google Analytics
  • CRM and other sources
  • Practical examples of how to use data
  • Team KPIs
How to use data to improve your marketing
Your host

Sarah Holm has over 15 years of marketing experience. She has worked in corporate and agency teams at Sage, ClickMaven, Jellyfish and is now Head of Digital Marketing at Investec CIB

View the full video transcript

Jul 21, 2022
10:00 am
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