Google Analytics Webinar | Master your sales funnel

Learn how to improve the marketing funnel with tracking and digital media alignment.

‍Who should attend?

Individuals responsible for generating leads and sales
Individuals responsible for marketing analytics
Individuals responsible for media strategy

Agenda:

The latest funnel methodology
How to identify the steps in your marketing funnel
How micro conversions and events work
How to track your funnel using Google Analytics 4
How to create a media strategy for your funnel

A few nice words from previous attendees:

"Thanks Ferdie and Team. As always, and as you said, one hour is never enough. Till next month." ~ A. Mills, Southern Sun

"I have thoroughly enjoyed the webinars you have hosted so far, and I keep a keen eye out to register for them each time... these sessions have been so valuable." ~ H. Blaine, Two Three Bird

"The session was incredibly informative and engaging, and I thoroughly enjoyed it. I'm looking forward to applying the insights I've gained." ~ N. Manyathi, Tsogo Sun

Master your sales funnel: Media strategy and measurement

Your host

Elena Protulis has extensive experience in the Financial Services and FMCG industries, focusing on strategy and digital marketing executions. Her other areas of expertise include Account Based Engagement, digital projects, customer journey mapping and content strategy.

and

Sheldon Singh is an experienced digital performance marketing professional and a Google Analytics specialist with a wealth of technical expertise. Sheldon is GMP certified and has a BCOM Honours in Marketing and Psychology from Wits.