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Agenda:
· What ChatGPT adds to your marketing processes
· How n8n connects your systems
· Case study 1: Content nurturing workflow for top-of-funnel leads
· Case study 2: Using ChatGPT for ABM email personalization
· Case study 3: Website trigger workflow for bottom-of-funnel prospects
· How to launch your first workflow
Understand where ChatGPT adds real value in marketing, and where it falls short.
See how n8n can connect existing systems without major new investment.
Learn from case studies showing impact across the funnel.
Explore a practical way to begin applying ChatGPT.
Ferdie Bester is a seasoned digital strategist and entrepreneur with over 18 years of experience in marketing technology, performance media, and analytics. He is the founder and managing director of NightJarr, a data-driven growth agency that helps CMOs and marketing leaders build scalable digital lead and sales engines. Ferdie is recognized for his ability to blend technical depth with strategic vision in the evolving world of AI-augmented marketing.
Carmen de Jager is a seasoned digital marketing strategist and analytics leader with over 15 years of experience accelerating data-driven growth for brands across financial services, tourism, technology, and startups. As Vice President of Business Development at NightJarr, she guides B2B and B2C organizations in deploying impactful digital strategies rooted in SEO, CRO, and real-time analytics. Carmen combines strategic foresight with agile execution to turn data into actionable marketing intelligence.