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Agenda
Ferdie Bester has over 15 years of experience in marketing technology and new media. He holds numerous Google certifications and is an expert in Google Analytics, Google Ads and Facebook Ads among others.
Webinar: The role of Google Analytics 4 in your digital marketing strategy - transcript
Speaker 1 00:02
can we go okay Emily Michelle cool EXO let's say let's talk right ok let's get going so just quick interest people that don't know me so and then this point for about 15 years I'm google Analytics certified I
Speaker 1 00:39
was at 18 to call clickmaza me to sort jellyfish and then now we're at the night show my work with after my client on the Courthouse and get a Virgin Active and whole bunch of other ones as well so before we start just a little odd
Speaker 1 01:00
if you enjoyed this station in two weeks time we have another session about how to use data to improve your marketing that's going to present it by Sarah from investec so I think it's gonna be a little bit broader and it'll include some
Speaker 1 01:16
not just pictures of marketing stuff so I called general marketing as well so I would recommend having a look at that they would you just post a link in the in the chapter 44 that workshop will also be gender for today is just wanted to talk about it by a models like
Speaker 1 01:38
how and what to measure that it's important sums of context they were gonna talk about which channels send engaged users to disengage seasons of the big change with to buy lipsticks for and then which channels produce L Sales and then I'm gonna
Speaker 1 01:58
I'm gonna go into little bit more more detail on Tim's off once you've got this in place like how do you take it further in terms of Chucky more stuff please like interrupt me at any stage is this supposed to be here
Speaker 1 02:13
and interactive sessions I'm gonna stop by when I ask questions you can you can either ask it is normally or you can bring it in the truck and then they will then be there after question so please stop me I wanna make this arrangement and that's why I'm asking everybody is expectations around
Speaker 1 02:32
the session as well so I just want to start off with you know I think the Olympics it is wonderful that it's it's very much target-based and like and why should you care about it and and I think they
Speaker 1 02:50
were looking at Analytics and insight is important who defined with the common area in terms of what can be measured in what should be measured sofas long will be no like you know he almost valuable information is like who's looking at lot and you're on your bed if you know do you really care about if people scroll and painters maybe not do you care if people click on the little button at the bottom of the page 50 so I think that's important to you just understand what what is important because this is actually there's too much data and it's a very important to decide what is what is what is the important data in
Speaker 1 03:35
terms of the way that we like approaching this is is it's like a jungle we don't like a like a normal final because panels work by you throw people at the top and a magical the fall down and become clients I don't think that's accurate so if model that we like his people into at the bottom they move through this
Speaker 1 03:58
this process they commit a little bit more at each stage and then at the end I become a client here and gravity works against you so people may enter here if you don't do anything we don't touch them towards making purchase bifold fill out again okay
Speaker 1 04:14
so to make this practical is and I've taken this exact thing and I've just added my little bit more detail its example on your website it could be at the bottom people in there in there like in a day just a normal visitor the next phase is to become engaged to this this thing called an engagement rate which was the old bounce rate how much time do they spend on the page next up move up and go possibly download the PDF
Speaker 1 04:44
browser the pages and my sign up for newsletter and then the next thing that they'll do it it's like a contact us form where they fill in the details all in a large Fuji Apple stores they would submit or
Speaker 1 05:00
registered to submit a bit you know Cancun your instance it could be like in a downloading her as a School brochure or year they would actually fill in the form which goes to the school that does that make
Speaker 1 05:15
vegetable bake orissa versus make sense message to be a program in your in this sort of thing so I'm gonna use this model to explain and just work through how to use data to make better Better Decisions so the first thing I just wanted to give some background
Speaker 1 05:44
in Google Analytics and it's a technical thing but it's important so everybody for the last couple of years have been using what we call Google Analytics 3 division all called universal analytics for everybody
Speaker 1 06:01
had that Analytics industry and everybody implemented it and it was wonderful so Google decided to upgrade this to a new system called google analytics for and what what was the implication is that everybody is going to have to switch over to google analytics for it is going to stop working in July 2023 so
Speaker 1 06:26
edition Bina like 2000 knows about this it's gonna be worked into your plans don't freak out like I'm just like this is happening and if you don't switch off you won't have any anymore Analytics middle of next year
Speaker 1 06:42
doesn't this make any questions or answers I know Angela you you you are quite a number of things here no no that seems to me that is what they will be at the moment is it a good idea to start thinking about
Speaker 1 07:08
switching over to go on a fix for this year because next time it's gonna be a bit of Chaos where everybody wants to switch over and if you have got a simple Analytics installations not the end of the world but if it's more complicated
Speaker 1 07:22
then like there may not be resources available people make sure that can help you to do the switch over so so this entire thing is is dedicated towards google analytics for because that is what everybody has to use
Speaker 1 07:40
next year if you don't have it installed it's not the end of the world is a little guys on our website on how to do a very basic installation then he can just post it on there on the chat will also have workshops in the future where we can help you to set that up to her because for all
Speaker 1 08:00
right any questions next thing is how do we use this data let's get into the nitty-gritty of the so the first thing the first thing when we finish it up and disgusted by model so in terms of this is we are we getting visitors from
Speaker 1 08:25
so this is quite useful because it's the first stage in terms of engaging with people so the place to go on to see where you getting visitors from the store I'm gonna switch screens well if you going to google analytics for
Speaker 1 08:40
and to this is not ours and show you hours this is what google analytics for looks like and so where you go to you go to the fort at all then look like this to have life cycle will go to acquisition get to use acquisition and what it'll give you
Speaker 1 09:10
is data on where you are getting your visitors from OC you fit your your dates of Our Data sunshine from the 1st of May until the end of June and what it'll show you hear if we receive most of our traffic from organic search for when people park listen to Google
Speaker 1 09:31
some of them come directly to the site and some potatoes and some email some social media gives us a good idea or what is the breakdown look like for this time period so we thus becomes useful this if you spend the
Speaker 1 09:50
the date ranges you coming to see what kind of traffic are growing and which ones are declining over time if you change the date range you can into it and we can see in the crafting in the bottom right-hand corner shows are gonna come in traffic it's off like flat
Speaker 1 10:09
basically a direct traffic is increasing slightly our organic social is nowhere and then it started we started engaging on LinkedIn so that you will see there's a spike on the right hand side Michelle would you like to ask this is basically asking
Speaker 1 10:34
sta4 will maintain the another six history if it is suggest full will not have any of the data from Google Analytics tree and fortunately so that's why I also you it's best to install it now because then it'll start building up data didn't you can do comparisons in the future so
Speaker 1 10:54
anything that sent you a free remind me at 3 and everything into 1/4 inch to 1/4 accommodation alright so in terms of of of where you getting users from this is very useful in terms of giving out that there are you coming back what we've seen looking at the stator is full so awful lot of companies jumped on social media
Speaker 1 11:29
in a Facebook was the greatest thing more like TiK ToK I think I mean you know money is invested in promising based on social media this is a very good way to see if that investment in organic social or your Facebook or your LinkedIn is it producing visitors to your website is a very good way to see if it actually
Speaker 1 11:53
resulting in injuries is objectively lovely of you say social media persons going to take it works very well but the data will tell you how many visitors did you get from this equations Graco 411 innocent somebody other info that you can get from this report is to say like your email Marketing how many clicks are you getting from your email Marketing is this actually contributing
Speaker 1 12:27
significant portion of your traffic if people are clicking on your emails and the status not showing up here you know if maybe there might be an opportunity there another very interesting metric is to have a look at your Direct traffic so if you go back here
Speaker 1 12:45
and you look at Direct so let's have a look there you can see you'll be able to see if it isn't crying overtime all the same thing same if it's going over time into g crane if it's staying the same as need to stop growing or maybe it's going backwards so that's a that's a very interesting metric in terms of helping you to know if your your your your your brand is crying overtime equations nothing Q
Speaker 1 13:19
next one which channel send engaged users this is difference between a user on your website and engaged user so if we look at this as a visitors could could be in somebody that stays on your website for 2 seconds before the kids or not they were like this isn't for me I'm out
Speaker 1 13:41
look great with this is somebody that actually engages with the fate and the springtime on the page and they cross the lots and they look at it and they move around and I look at different schools accept or so though and that's a very important metrics to measure quality
Speaker 1 13:59
though there's a there's a new metric available in Google Analytics for 4 call engagement rate so most people that looked at the word data could you could maybe could remember me to call b b super bounce rate is gone so what's happened is
Speaker 1 14:21
Google Analytics for is better at tracking like when you scroll on the on the page like when you go up and down the page and also if the screen is active as well because this is actually Chrome or that we use in our name Google
Speaker 1 14:40
Google own scrub so Google's got a much better understanding if you are actually engaging with the page Mark though so that's what I'll give you an engagement rates it means that the percentage that's given to you to a specific channel
Speaker 1 14:57
is it like what percentage of the people on the road that came from there was actually engaging with your with your favour so if we go to back to the same reports we go user acquisition this is exactly swimmer before they go down
Speaker 1 15:13
and it's so we changed the pipeline to little bit I go and look at last 2 months just got a question and get an app what is stuck on page if there's also you know how to get it so first we gonna look at it from the former channel perspective so either all the channels so some zombie organic search for SEO
Speaker 1 15:47
job direct traffic you're paid search was just Google add your email ID setup so that shows the amount of users that you're getting and this is symmetric when you want to look up in 15 gauge 1/4 this shows that 65% of people that landed
Speaker 1 16:04
from organic was engaging with the page three directors 52-page such as 43 emails 50 now what is good and what is bad so just found this data online and from looking at some of our clients data is like anything below
Speaker 1 16:23
45% is not great but basically the exceptions of example if you do contact us page just got your telephone number on a people aren't gonna have a relationship with your contact us page like 45 to 60 percentage is like an average rating and then 60% and higher is good so we met and married to make this valuable to you is like when you look at the law
Speaker 1 16:49
pages in because your pages are you a lots of if it's got a high engagement rate of means of people look at it and like it a lot if it less than 45% of people on possibly not interested in that lot okay so so when I look at the symptoms of getting some some insight from this is organic searches people very engaged in terms of the finest on Google we have some articles on the website Rank 1 on Google HR direct traffic is 40
Speaker 1 17:22
as a percentage of the central BTC dresses B2B the right question B2B I think it's probably gonna be a little bit live at 88 actually berries by by industry so the Range that I got when I did the did the research was this is sort of the range for B2B and b2c that's what an acceptable range I
Speaker 1 17:49
think I think the two pages objective will also give you a good idea or off if it is a good or bad traits example if it's a page on the school on the school and where it is in the sport of stuff that that that provide it should have a pretty high engagement rate so I would say and feel like 55 example the page is
Speaker 1 18:16
just got the map on it that people will look at it and they and they may not stay on the page quickly so then you know they found it quite quickly so and then a low engagement like it's not really a problem so I can get
Speaker 1 18:33
that and I would like a notice to ask the question and I'll go get that 36 and send it over and I will get that over to you all right so going back to the gym example here you can see emails 50% so that so it's just 43 to update search is performing poorly that's that's the data centre and what's nice about the if she can't really argue with the data so that's something so when I look at this from our perspective is that something that needs attention to
Speaker 1 19:10
other other question was in terms of this is the channels and other question was do know which pages have a high or low engage himself to see that to go to engagement pub you go to page the screen and then what it does is it loads all the pages on your website so for example
Speaker 1 19:34
you it'll be your last page and a lot for you same things are all your loss if he displayed here Kira like only schools should be displayed here at September your your service will be here so what are you gonna do it if there's a little thing that you can select the two state titles
Speaker 1 19:53
and drink cuz I don't like that one I prefer this page for Wray make it gives me the URL and I'm looking at and then what happened to hear is it gives you a metric called engagement I'm so this is what how long do people actually spend on your pay to give you a more granular information you're not fat percentage of Engagement diamond gives you how long people actually spend on
Speaker 1 20:22
food a and b is 26 of like our page is not building a relationship you just want them to move on to a separate section there's a planning document here after training places for you register for your workshops 30 seconds that's not bad because we were just wanting to register
Speaker 1 20:42
dirties of two very meaty articles so it's got the piece of technology one minute that's good guy to J3 J4 off a minute so it means if this one is outperforming that page the guy you wanted to ask something are you muted I'm sorry sweetie I just I mean it's pretty and obvious answer but I mean we are loading
Speaker 1 21:10
auctions all the time and I'm in the auction on Tuesday had I think 500 lot so we actually looking at the engagement on tracking every single but we load all the time looking glass okay yeah so that the white Analytics which is the setup is
Speaker 1 21:35
the quote the analytics code when a new pages graded it automatically then starts cracking it here so you don't have to set up anything so yes it's automatically out of India it's a lot it's especially in your incident so just give comfort to the other people when they're on a new option is
Speaker 1 21:59
500 new pages that I basically just live for like a week and then they said they go offline again so the volume of the pages is is tremendous but Google tracks all of the all of that information is available what is important for you be nice just to change the date range to win the actual pages alive and then you'll be able to see all the law pages and if you change this to the page title is I think it'll give you a better idea of the actual
Speaker 1 22:30
what name and the piece of art and then you can see how long people spend on it so this is the equivalent of when people walk into your gallery and made for staring at something for an uncomfortable time in new New like this thing this trailer was like you know special
Speaker 1 22:48
any other questions no I'm good I go back to the bank so you know you can offer to make note on way to go but all you know how to navigate all these places are in the big-3 so will send you a link to the deck afterwards so he's not just some some more examples this is some of the dictator of just showing you is another example of another client where
Speaker 1 23:26
the director of organic search traffic is slow with a referral right this very low but they've Gaelic social work sample is really high so like that's very good channel for them so everybody is data year will be slightly different and we'll just give you an idea of like you know
Speaker 1 23:43
which channels are producing for you since making Better Decisions is what does Kelly show us which channel is the Liverpool engagement so you ain't getting traffic from email or form social costs money it's like this time involved so which ones are actually delivering and which ones are working and social medias always like want to just watch
Speaker 1 24:10
we went Facebook launched a social media star of everybody I've invested into it so I have a look and see what the real engagement is from social media the other thing that's important to look at if one of the channels are
Speaker 1 24:25
elephant pooing gauge when they make me a messaging issue doesn't know but I know that our Google ad campaigns messaging is just old like we haven't updated it with new new new messaging so so we need to go in and work on that and then pulls out if you have an ad that is selling
Speaker 1 24:47
150s and they land on the on your website and they selling a new ceiling in 455 you know like people get upset about that they leave immediately so so they may be a misalignment of a messaging and then obviously you know we just spoke about which pages you know I've got great engagement
Speaker 1 25:08
much much much is it to fix a paid to get my engage him to go and build a new one so if you have 20 pages you know it's way cheaper to just identify the ones with the most clicks firstly because you don't wanna go by 20 pages which ones are getting lots of clicks and then which ones are on the performing it was a half of
Speaker 1 25:31
getting clicksafe example if I look at these pages hours I want to go to the stages of me getting the most clicks on them so I would focus on the top five and then I may go and say okay this page is not performing well I'll I'll do that one first and then I'll go when you trying to prove that page
Speaker 1 25:52
doesn't make sense what the state allows you to do is to prioritise which pages to go on a cruise any questions happiness got when I think we've got one now I think there's obviously a differentiation between sort of evergreen pages on your website and I'm talking now in the case and lots that come and go
Speaker 1 26:22
yes absolutely so it's it's supposed to come and go or obviously they are important but they're not that important because you know takes by Imagine by when does babies need to be built by an automated system that you have but the pages that are evergreen needs way more attention because you know you invest
Speaker 1 26:48
you invest in that buy-to-let Gonna Be Live and I'm changed for you but yes absolutely ok any other questions not at the moment I'm okay cool let's talk about me like everybody wants to talk about so
Speaker 1 27:07
makes plays and films of this process is there will be called soft conversions so these are signals of people are almost ready to engage with use of example pdf download such a coincidence like I know you have a lot of PDF downloads on on your your your your school pages
Speaker 1 27:31
yet that's like a soft-focus of conversion and in the newsletter sign-up is also another soft conversion I like yeah I'm willing to give you my email address but I don't want to talk to you yet so we gonna talk about that and then the next day this is lol look at the PDF file download about maybe there is like three or four new status and then I'll fill in the contact us form so we gonna talk about
Speaker 1 27:56
her back so bizarre like hardly and these are like soft conversions or you can call them softly as well or the way to detect these two if you need to set up Google Analytics to track them so so the scope of decision isn't to show you
Speaker 1 28:20
how to do the app we do have Workshops on terms of how to set them up but if they are set up and I'll show you what it looks like to go to you go to the porch you go to expanders you go to use that position Again by this place that we were and you go down to
Speaker 1 28:54
its loading but now showing you every minute we are at the at the same table that we were before we were talking about engagement rates don't if you scroll to the right hand side there are what you call conversions Arby's used to be the goals and qualatex
Speaker 1 29:13
30 so this is where we if you have a purchase if you have any common site example all the purchases that was was made if you set up to you all and shopify it'll show up yet if you choose to purchase it's gonna show you people it's actually purchase open and your Infant's it could be a somebody is registered to burp all somebody actually placed a b
Speaker 1 29:40
Duncan your instance I think we were talking about helping you to set up like an event for PDF downloads in my life example you should have one for you from your website if you don't have that setup we need to just
Speaker 1 30:00
show you what to do if your interest what we did was a conversion for us is slight showing you all Our Data but I can't shift Wednesday so I'll be calling you in the show you so if you go to our website do I go to workshops and we go to click more and register if you click click here to register their it but then the Register
Speaker 1 30:33
it as an event in Google Analytics for the other instance it's it's like the workshop register button was clicked great man you're interested you could have like this contact us form submit would be yours
Speaker 1 30:50
okay so I'm gonna show you one system setup you select you've been to Tijuana truck what he'd been does is it was loads all those events those conversions sobida pdf download or like a link click and it'll be an associate that with the channels so now you can see that
Speaker 1 31:12
13 of our workshop registration game from FCO 3 games directly and one of them came from paid search by now we have an idea of like what's working and what's not the bin and your insurance will resend your instances
Speaker 1 31:32
they should be in a venti of incomes of new bidders or like new registrations I mean with once you click it it'll show like which channels actually produced like the most amount of letters and a weak black
Speaker 1 31:50
you know in the marketing insights we share this but this is just to show you how to do it yourself is this mic thing so I'll try and give you a couple of more examples of this is what I just showed you this is another client where the using file downloads
Speaker 1 32:15
Jake I know this is gonna be a big thing for you it's like you can even choose $5 to need to see you it's like which channels then produce the most Ball download to which is indicative of somebody moving up this process
Speaker 1 32:31
is the underweight yes so so all conversions in google analytics for is actually an event the big difference between I'm sorry I'm gonna get to the technical now but the big difference between Google Analytics 3 and 4 is graphics for
Speaker 1 33:00
everything is an event and what you going to do if it's been event or are registered to an event is something happened on the site I'll give you I'll show you an event could be a click event could be a page for you when I scroll up and down that's an event and I'll google analytics for work says these events will show up here or you can set up a new event and then to track them as a conversion
Speaker 1 33:29
if you just you just activated you go okay I would like the workshop registration button clicks to be or not to be a conversion going cuz it didn't ask you a question Angela play the greatest make a lot of things it won't be like together
Speaker 1 33:52
is 204 what is a conversion what not but it's gonna pack everything and it goes back to that thing about you know what can be measured what should be measured should be measured is the stuff your business beans important if you'd in pdf downloads important and track it
Speaker 1 34:19
if you don't don't racket or it's still gonna get measure but but you shouldn't being look at it I hope that make sense right so let's go back to this conversions another very nice thing to look at in terms of looking at for you you are getting conversions from is to just change the report slightly which will show you now to go back to acquisitions
Speaker 1 34:47
you go to use acquisitions it's loading hey if you got down and you so there's a little drop down here that you can change and if you choose source add medium it's gonna give you more details so if you are running
Speaker 1 35:12
cuz it's clumping together for example you LinkedIn Facebook stuff it's all together if you change the report into salsa medium it's been going to give you a bigger breakdowns gonna talk about Google organic is Gonna Talk about Google your Google ads it's gonna talk about Google my business
Speaker 1 35:31
to expand its way you can get a better sense of actually what is offending you use it and what is also sending you please I'm gonna stop now because I'm gonna go into a more advanced stuff I just want to know are there any questions not for me I'm going to
Speaker 1 35:59
be my anything from you open QR code from NZ you okay thanks got my microphone working for you odisha Bina according to its location we gonna talk about this sort of the basic stuff but if you want even more detail like this is what I'm gonna talk about now so for example if you
Speaker 1 36:38
asking the question is our email working or not that's a great thing to know but I think as marketers we want to know more like which email better which one is better which Facebook campaign is producing wheat Lincoln companies producing because the devil's in the details like the campaign will determine
Speaker 1 37:02
actually if it's working or not if you know everything up everything is mediocre and use the problem but usually there's like a problem with one of Two Can Play That I wanna talk about utm's to and how to set that up and it can then use that to just be on a more granular level like what's working right now
Speaker 1 37:22
so we jump into it please stop me again if you don't understand guy let's talk about utm's so how you doing to work if I want more detail boom Freddy like going to check what is used in stand for universal
Speaker 1 37:51
urgent tracking it's tracking modifier surgeon was Google Analytics before became Google hang up so that's why what you doing stands for just not universal tracking metric no it's impacting what is a module that
Speaker 1 38:14
I show you that quickly I'm still in a user acquisition section so I'm gonna go down I'm gonna click on this and I'm going to change this to show campaign gay write what is done now is it is showing the campaign data that we have or don't have available and you can see from from from our data is that there's a bit of gobbledygook here so there's like weird stuff there what is where does that come from that's not set up that's like something weird there
Speaker 1 39:02
yours is probably gonna look similar to this so the way to clean this up to get more campaign specific data used to use utm's so what are you TMS it is the URL that you have on your website and what you do it when somebody visit your website you need to add a little bit of code
Speaker 1 39:27
after your URL to tell google Analytics where this person this user came from so for sample and it'll go utm underscore sauce equals Facebook the question market sources to the first policy or use normal URL and then they used in most of the stuff of course after that so the question marks are utm source equals
Speaker 1 39:51
Facebook and beauty in medium equals social and utm campaign equals wellness blog outfit so what you basically doing is telling Google Analytics that this person comes from Facebook the medium is social
Speaker 1 40:06
studies the medium and the campaign is the wellness blog outfit so what happens if the Olympics been received this information and it can be in display what actually happens to the person that categorises it correctly elevation med repeat that
Speaker 1 40:25
thanks and do it through an example so if you are standard bank do you can replace this with your with your name that this could be the start of your day today was it could be cuter tutor today and then the next thing follows to PE22 sending them through if you want the Olympics to know where the person is coming from Hugo utm source
Speaker 1 40:50
equals I mean you specify the source so luckily google Analytics automatic Facebook doesn't show when you load a new ad in Facebook or you post in Facebook you obviously will boast boast that part ex no but what you doing able this utm tracking if you need to add that little piece of code afterwards
Speaker 1 41:17
manually email email the same thing utme equals email if you are doing outbound if you start send out emails you the specific link in an email or like a message using soy sauce equals outbound does this make sense yes thank you I'm
Speaker 1 41:47
good news that Google Express automatically if you run a Google app that is been done most cases Facebook is definitely not being passed but you don't actually know if you getting stuff from Facebook is just gonna throw it into the social media bucket
Speaker 1 42:13
email this should be like a little pink box in MailChimp at that you can stick weigh to be in a bill but let me give you a little bit more detail please make it a little bit further out something comes on Facebook is useful but it's not it's not what we we want more detail to what we've been doing is he at the campaign information so
Speaker 1 42:37
we take the the source remains Facebook and then what we do is we specify the campaign as well example food habits spring campaign of its summer campaign SO40 should for you be like the auction port anchor for you it could be like this cool specific campaign
Speaker 1 43:00
do you specify this and then what you do is you tell if it's on Facebook with this part and then you tell it it's from this campaign in that URL does it make sense what happens when you go back to the court it is been going to lift your campaign there and then you can see you can find was a total of the disaster it
Speaker 1 43:33
resulted in one person clicking on it and then you know the campaign suck you have to fix it and pretty I just also went to take and I don't know if the Fabian and still coming up the doctor he can easily set up the utm tracking by using a heating generator
Speaker 1 43:59
she's talking about its Google of this is complicated like to get to get going with this was a bit weird so Google I've tried it one where you fill in the this is actually called the sauce you fill in the sauce beautiful in the campaign and then what it does is it spits out a link for you
Speaker 1 44:25
and then you can use that link in your campaign and then it'll show up in in Google Analytics and then you know she can paint works or not I've got there but this is what it looks like cigar you put in your website there so I'll do is let you know do you know
Speaker 1 44:53
the campaign the combined source is Facebook medium social and the campaign name is the Bloemfontein by July 2022 campaign you can add more detail in there if you want you can do like two more content
Speaker 1 45:22
and then what you do is what it does it does it for you boom you got this url did you need to use in your campaign so to make this relevant so be enough example if you are you are placing an article in the daily Maverick then he would change this this would then be
Speaker 1 45:42
referral and the source would be the daily maverick you been take this url just gonna remove the campaign with the NBA auctions that will be the July 8 to pain and what you do it when do it this url you give the daily Maverick to place in the article
Speaker 1 46:13
when when somebody's clicked on that link in the article you know that it can come from daily maverick yes yeah and then you changed its parameters to say it's from this white paper so you can use this in many instances in a little then tell you
Speaker 1 46:46
like what how many users are you getting this and super important please and then tell you how many bids or School brochure downloads or webinar registration to you up from that specific and pain I hope that makes sense I'm going to stop now
Speaker 1 47:09
any questions notun of insights and Dawson are you can almost picture your campaigns so thank you so you p.m. things the the the way to start with others just choose one just go and go to your Facebook and like a put a wooden links in your Facebook and you see the data in Google assistant just
Speaker 1 47:39
thought with that and then once you get a grypser so it works then roll it out to the other platforms as well the song platforms for example if you use an email to lots of people use emails there's a little pink box that you can take says let Google
Speaker 1 47:57
Analytics track my stuff and it'll then do the hard work for you I think 30 days from from my perspective as well as some important to educate the rest of the business on it as well so that's when you really ready everyone can use it and it's consistent across the board move so one of the sorry I wish I yes
Speaker 1 48:21
emails and checking the emails in Outlook in MailChimp so when you gonna come out from what everybody is got accessible and letting me use it to make decisions they go why isn't this working accurately
Speaker 1 48:46
to be first identified that the distracting is broken and you can't see if you when you come from from poppy campaign isn't working and then you go and fix it it doesn't usually doesn't happen the other way around people like why should I do it
Speaker 1 49:01
but if you say like your new campaign and you spent 20 hours developing and you invest in a hotel room and then would you like to see that working on Martin Sheen and usually the answer is yes and then you go and implement new teams that make sense so it doesn't it's not like her
Speaker 1 49:18
so it's like you know would you like to see what happens if a better idea of what's happening with your marketing from an objective data perspective or from a subjective like my thing was the prettiest from like
Speaker 1 49:44
data perspectives ke questions we need to wrap up toy Freddy just went from me and you mentioned earlier that same platforms do it automatically can you remind me which ones shopify dancer if you run a complaint out of shopify juices does it automatically and maybe just have to take a box Facebook and Google don't play well together so please note tick-box
Speaker 1 50:14
LinkedIn also note this to us to go and edit the year olds manually okay cool thank you very much any other questions ok I'm gonna wrap up if you want to continue the conversation with me or have a chat with the may I
Speaker 1 50:34
come in a post a link in my calendar schedule time with me if you want to watch app no and otherwise it was thank you thank you for joining visitors to session and we have another one in two weeks time so please come and join we gonna build on this we gonna talk about Al Franken obinna
Speaker 1 50:57
thank you very much thank you thank you my all just to prove ga4 yeah it's better to start feeling now the agency that started say they've done it but I want to make sure that I found out that I actually like she's she does this a lot of clients as it's quite easy to get going with Jake Paul's like one easy but if you wanna practice of the conversions you know the stuff the PDF download so it's a little bit more involved
Speaker 1 51:58
and we will need to get quite specific around like that reverses Peterson you anything for you guys thank you very much I don't go I know it's the nice working with you to help you set up your your event
Speaker 1 52:37
asthma calendar thank you
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