The role of Google Analytics 4 in your digital marketing strategy

Understand the fundamentals of GA4 and learn how to track what matters most so that you can make data driven marketing decisions.

Jun 6, 2022
10:00 am
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Atlantic Standard Time (UTC −04)
10:00 am
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Agenda

  • Understand the buyer model
  • Determining which data is important to you for tracking
  • Which channels send engaged users
  • Which channels produce leads / sales
  • Channel reporting, tagging and UTMs

The role of Google Analytics 4 in your digital marketing strategy
Your host

Ferdie Bester is a seasoned digital strategist and entrepreneur with over 18 years of experience in marketing technology, performance media, and analytics. He is the founder and managing director of NightJarr, a data-driven growth agency that helps CMOs and marketing leaders build scalable digital lead and sales engines. Ferdie is recognized for his ability to blend technical depth with strategic vision in the evolving world of AI-augmented marketing.

The role of Google Analytics 4 in your digital marketing strategy
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Jun 6, 2022
10:00 am
SAST (UTC +2)
AST (UTC -4)
EST (UTC −05)
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