The role of Google Analytics 4 in your digital marketing strategy

Understand the fundamentals of GA4 and learn how to track what matters most so that you can make data driven marketing decisions.

Jun 6, 2022
10:00 am
SAST (UTC +2)
AST (UTC -4)
Atlantic Standard Time (UTC −04)
10:00 am
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Agenda

  • Understand the buyer model
  • Determining which data is important to you for tracking
  • Which channels send engaged users
  • Which channels produce leads / sales
  • Channel reporting, tagging and UTMs

The role of Google Analytics 4 in your digital marketing strategy
Your host

Current Role:


Managing Director – NightJarr
 Founder

Location:


Johannesburg, South Africa

Education:

• BComm in Computer Science – Stellenbosch University
• CIMA Passed Finalist
• Entrepreneurial Masters Program – MIT’s EO Forum

Expertise:

• AI-Optimized Marketing (AIO)
• SEO and Paid Media
• Digital Sales Systems


The role of Google Analytics 4 in your digital marketing strategy
and

View the full video transcript

Jun 6, 2022
10:00 am
SAST (UTC +2)
AST (UTC -4)
EST (UTC −05)
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