Ferdie Bester

For CMOs and marketing leaders navigating the shift to AI-first discovery. If you’re managing a multi-location, regionally diverse brand — especially in markets like Canada — local search is no longer just an SEO checkbox. It’s the frontline of brand visibility. But here’s the catch: AI is fundamentally changing how local search works — and most marketing strategies haven’t caught up.

SEO isn't dead. But the way we've been doing it? That playbook is rapidly losing relevance. Click-through rates from organic search are dropping. Search journeys are now fragmented across chatbots, AI assistants, and hyper-personalised interfaces. And the SERP — the stage we’ve optimised for over two decades — is no longer the main act.

Website speed isn’t just a tech team concern—it’s a business-critical metric. In an AI-dominated, content-saturated world, performance is your competitive edge. Why? Because speed impacts everything: how Google ranks you, how users engage, and how much revenue your site actually generates.

In a world where content is abundant and attention is scarce, two forces are quietly shaping digital performance: SEO and UX. And while they’ve traditionally lived in separate corners—SEO under marketing, UX under product or design—it's time to recognize them for what they truly are: a power couple capable of driving serious growth when working together.

As the digital marketing landscape evolves, businesses must adapt to new channels, technologies, and strategies to stay competitive. This resource highlights the key opportunities and actionable steps marketers can take to future-proof their strategies, optimize performance, and drive sustainable growth.

Meta’s machine learning (ML) in Facebook and Instagram Ads can be a game-changer. Think smarter targeting, effortless optimization, and new customers flocking to your business like moths to a flame. But like any tool, its effectiveness depends on how you use it. Ready to turn Meta’s algorithms into your best digital ally? Let’s dive in.

Facebook advertising can feel like navigating a jungle—lush opportunities but also hidden traps. To help you thrive, here are the key strategies to optimize your Facebook Ads, boost ROI, and stay in control of your campaigns. Whether you're setting placements, implementing CAPI, or refreshing creatives, these tips will help you turn clicks into conversions.