Ferdie Bester

Current Role:


Managing Director – NightJarr
 Founder

Location:


Johannesburg, South Africa

Education:

• BComm in Computer Science – Stellenbosch University
• CIMA Passed Finalist
• Entrepreneurial Masters Program – MIT’s EO Forum

Expertise:

• AI-Optimized Marketing (AIO)
• SEO and Paid Media
• Digital Sales Systems


Professional Summary:

Ferdie Bester is a seasoned digital strategist and entrepreneur with over 18 years of experience in marketing technology, performance media, and analytics. He is the founder and managing director of NightJarr, a data-driven growth agency that helps CMOs and marketing leaders build scalable digital lead and sales engines. Ferdie is recognized for his ability to blend technical depth with strategic vision in the evolving world of AI-augmented marketing.

Career Highlights:

• Founded and led ClickMaven, a digital agency acquired by Jellyfish in 2018.
• Tripled ClickMaven’s size and helped Jellyfish become South Africa’s largest reseller of Google’s GMP stack.
• Served as Head of Revenue at Jellyfish SA, launching localized digital products for top brands including Investec, Discovery, FNB, and The Foschini Group.
• At NightJarr, leads future-forward strategies focused on AIO, SEO for ChatGPT, CRO, business process automation, and paid media innovation.
• Completed multiple AI courses with DeepMind and holds certifications from Google.
• Former board member of Entrepreneurs' Organization Johannesburg, where he built strategic alliances to support local entrepreneurs.

Ferdie Bester
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Ferdie Bester