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Agenda:
Ferdie Bester has over 15 years of experience in marketing technology and new media. He holds numerous Google certifications and is an expert in Google Analytics, Google Ads and Facebook Ads among others.
Webinar: How to present marketing ROI with Google Data Studio - transcript
Speaker 1 00:00
complicated it's a it's a it's a very simple but also very complicated thing so we gonna come and sort of things in this session will not commit commit commit everything the session so we do have to call him so we can send you according to Innovations that we have done some of the stuff we
Speaker 1 00:19
will have future sessions on more details and we only have an hour to what we gonna try and do it is if it is shaded the most amount of value in that hour and we may driving to certain topics are you make more certain topics depending on how the conversation goes up my senses like a very much impact of social
Speaker 1 00:42
care if you're sure you're welcome to type out in the messages on the right hand side otherwise just like I'm bored and just go like question and after each section I'm also going to stop and say like any questions
Speaker 1 01:01
tablet let's do it kind of a shower screen I'm going to jump around between the deck and a real data studio instance so if you get a little bit of seasick apology that just that's the best way to make interactive
Speaker 1 01:26
to just quickly just a introduction for those that don't know me I've been in this space for about 15 years google Analytics certified as the founder of the agency's core training to become jellyfish and how much are my work with
Speaker 1 01:41
stars on the people and armour call Virgin Active table speaking during a really nice nice companies before we start we do monkey workshop so there is a workshop in a month's time present by Sheldon from X and Billy said of their Analytics
Speaker 1 02:06
on way more advanced if if this session is too basic for you so this is like an intermediate-level session is it this is two basic jump all but one is gonna be very technical equipment in use and something something
Speaker 1 02:23
so late you will post the link to register or two but Workshop in the in in the door on the right hand side also in terms of the agenda was building the big I wanted to talk the first thing I want to talk about it how Google data studio works now it's good next and then I'm gonna talk about I
Speaker 1 02:47
would connect to to google Analytics and Google ads and then out to present the data and then we gonna we gonna we going to build the dashboard in real-time and they were gonna talk about best practices in
Speaker 1 03:01
terms of Rolling it out and the best format all I have done it and then we gonna have tonight is what I have done is the Facebook and LinkedIn stop its exception technical so I slid back at the bottom so
Speaker 1 03:15
if we do have time left I'll go into adding Facebook or LinkedIn data into the dashboard but I think while building the Deco realise that most people would probably gonna concentrate here and if you have time left to go there
Speaker 1 03:30
at 1 and Discover that just write a note in the on the on the Xbox as well they don't want it started with a great Comic so in terms of data so you know this dude is like what is the date of Dallas to do we only have bad data
Speaker 1 03:54
Elaine Factor Birthday to suggest we should do what we wanted to do anyway and then dances like well yes but like good day so this is a this is a great Comic for me where we sometimes see what you want to see is not what is the truth so this session and what we stand for is to is to present the data even even even if you don't like the data because there's truth in the in the end in the data
Speaker 1 04:23
so quickly is a data studio so how does it work if it's been a very important about that you do if it's free and the reason why free is Google makes its money from Google ads and the banister at your place to do Google ads on YouTube and Google wants you to be able to show the Roi that you get from this
Speaker 1 04:48
on besides soap what they did with bolt this to call data studio to present the data easily and frictionless so that you can just decide to spend on Google so it but it's basically being subsidized by
Speaker 1 05:09
the campaign to do running in Google Apps that's where they making the money so most of the other Analytics tools you have to pay and the spring is exceptionally powerful and it connects very well with with with Google
Speaker 1 05:24
so I would work somewhere in the ecosystem easy way to teach to explain this is most people are running Google ad and more stuff you should have Google Analytics as well so this is where the data sets the think the one of the challenges were
Speaker 1 05:48
worth looking at the date the year if you can't combine daytime look at at everything together so what the what the reason why Google data studio sisters you can pull data from Google and put it into into this place and you can pull data from Fe Analytics and also put him in here as well so this is it this is where the data sets and then this is where that is there anything that dated so what are the key things in the section 8 if you are right data is not correct in goo Olympics glad it's not gonna magically be fixed here it has to work there and it has to work they have to be set up the third thing we will buy the studio is
Speaker 1 06:40
exceptionally valuable if that you can't control what he seen and the reason why this is important is most Indies or people that allocate marketing budgets they don't really wanna see the details over only see the details of something is wrong
Speaker 1 07:00
so what's nice about data to do this you can control what is seen as you can focus on the topic API in the business of example this is an example of just showing the revenue and showing return on advertising spend transactions and the cost of transactions so you can know you can show this to
Speaker 1 07:23
level exec and they would know immediately if it's working or not so you don't have to go through the pages and pages and pages of data that fits inside these two platforms so you can have a Marvel in infinity
Speaker 1 07:38
stones is there art auctioneer so what did I want to see the one of the valuations and then want to see what's on on lots of pics of John for the you probably want to see beat it you getting from the website all the other data is nice but it's not the most important one so you can decide where you'd want to show the data any any questions stop sharing now all make sense of all
Speaker 1 08:09
my good l will you can you post up all in the in the club okay so what we gonna do now if we gonna post the pole for everybody to just click on that and completed so the reason why we doing the ball is
Speaker 1 08:35
at the moment there's two versions of Google Analytics available there is a what you call universal Analytics that everybody is the news in the last 50 years and then there's a new analytics for google analytics for
Speaker 1 08:53
in terms of loading the Roi data from these two Analytics we just wanna get a sense of which system are you using so you can also customise the presentation to cater for the most people I thought if you can close that wheelchair up on everybody else and submitted let's go back to the deck
Speaker 1 09:14
to be shifting to analytics for yes everybody should be shifting to google analytics for so they are stopping the support for a universal Analytics next year next year like middle next year one of the things that we are
Speaker 1 09:38
expecting at the moment as we don't think the Olympics for Sunday yet or full full for reporting and use it very difficult to use where we found so we in this weird face where I personally believe that I think they're gonna extend the deadline
Speaker 1 09:56
of universal Analytics another year with weird space off like you want like to come to g84 but it's it's not in a state where can be used for everything it's quite difficult to use it okay thank you I
Speaker 1 10:14
basically like installed uh Google Analytics for as soon as possible but keep using both at the moment any any other comedy questions around that topic okay let me go back to the big I'm close to take
Speaker 1 10:35
my medicine crack it's compact with the council next thing I want to just talk about it how to connect to go back we need to we need to connect Google artwork to studio on main wanna connect to Analytics with paper studio that's what we wanna do so the easiest thing to do
Speaker 1 11:13
if you really an email address that you are all marketing person or your Media persons signed up for Google All Your it person find app for Google Analytics and Google apps the base is usually an email address associated with it so it could be on backed up
Speaker 1 11:36
stars or could be contact at all lol we could be real hot boys and export email addresses used to sign up for google Analytics and for Google App show the easiest way to connect to an Alexa and Google add sauce to use that same email address about Institute fellow at my children come I
Speaker 1 11:58
mean what what you need to do is just create a new Google data studio account based on that email address and what it'll do it it'll allow the transfer rate between ku athletics and Google data studio
Speaker 1 12:15
k makes it much easier for you to to to do and to and to get data I'm gonna show you just more relatable to work so I've got an account here so I'm gonna go into Google this is our Google account hello at night or 1 so we can access Google Analytics
Speaker 1 12:40
on this account loading so if you go into your Google Analytics account and it loads and you can see the data the easiest thing to do to get a Google data studio count going is to see all the data slow death
Speaker 1 13:05
literally go and just go Google data studio and make sure you logged in as that that account and you go Google data studio Hugo you click on it and what it'll do anything then create an account for you it opens up an account for you
Speaker 1 13:32
as this is the interface is Google data studio as I said before it's free soda and this is where where your dashboards basically live this is where they where they are so the best way to start new somebody ask a question yeah it's got a question from right now
Speaker 1 13:57
I'm speaking for a few people here like I don't think you're in my case I don't I don't know who or what that email is and yeah I would really go up on setting up on my email I don't know if it's info at a Spire or whatever they're or Tyler or whatever the case might be you mentioned it's a lot more difficult but I guess it can be done
Speaker 1 14:23
before so this is two ways to go to go and see if you can find my email address it is the one is your Google ads account to your an account that can get you into Google ads for most businesses have a Google Apps account how to log into your Google app account and then from there you can do the same thing
Speaker 1 14:46
if you don't have to go out spend on somebody that's got access to Google Analytics so you just need one person with access and then you can try this the data studio instance I think in our instance I
Speaker 1 15:02
was actually granted access to our Analytics and at so I can access that from my yesterday your email address would be the one right by the studio or anyone that's granted access to that yeah so so the best practice is to have a neutral email address like contact hello at your company name.com that's what is the best
Speaker 1 15:27
12222 have Google google Analytics and Google apps I'm set up on what we've seen with most lines is it usually starts with owner of the founder of one of the senior people and then and then there's a little bit of the counting up to
Speaker 1 15:45
thought for the interests of most people here is like your account would be fine to start staying with with paper studio so just signed up an account for it any any other questions okay so the first thing to do is you can just create a blank report
Speaker 1 16:09
click on that little bottom and what it'll do is it it basically opens up a canvas for you but this is the this is the this is the dashboard what you seeing here didn't give it a name so I'll show you the one that out tonight but this is where you at all the things in
Speaker 1 16:40
I have safety steps in the presentation that we going to send it to everybody so if you get lost or you don't need to make Santa Claus who will share this so you go pray so the first thing to do is to
Speaker 1 16:54
what I want to do now is I want to connect this report with our google Analytics and I'll Google add accounts for what I'm gonna do if I don't have data what it now does it it's giving me options of all the different kinds of data
Speaker 1 17:12
data sources we can connect to Google brings up the stuff first so I just want to focus before now but I'm gonna click on Google ads if the email address is shared the same one that is being used between your Google ads and this Google data Studio One that'll happen if it'll pull up your
Speaker 1 17:39
Google Apps account automatically soap out of shed so he submitted all the lights off Google ads accounts do we have access to I'm gonna choose much are hours and I'm gonna kick add and one ordered what it's gonna do now
Speaker 1 18:01
is it is going to connect enable bitching the data between Google ads and data studio so what is done automatically added in a table from my Google Google apps automatically just to show you that it but we've already connected it can you show you our google Analytics work so we go at 8 again
Speaker 1 18:35
you know Google add Google Analytics again if you are sharing the same email that says he's going to bring up all accounts at your own so I was just my shower and I'm going to connect it to our HR Analytics account to her old one I'm gonna keep all web data and I'm gonna click add so once this is complete but you look like a few seconds is we now have access to all the data from Google Analytics and all the data from Google apps and so we basically could on this
Speaker 1 19:14
slide year we've connected Google ads with that Google Analytics with that hey any questions you stop there quickly so so so the studio and I'll be pulling in the data from Google ads in the Google Analytics next step is
Speaker 1 19:39
actually going straight across and the tables or whatever you want to to show on the dashboard yeah don't be this like your way to take it off for them let me show you how to ok so I'm gonna go back I'm gonna load one of the one of the the workshop one that I've tried it before Direction not just one in the back
Speaker 1 20:14
looking at the report at least just okay so what I'm gonna do now is I'm going to just give me to shilling ok my screenshot now if can I hack got it okay so we connected to data so the next step is it actually folding the dashboard
Speaker 1 20:53
the first thing that is very difficult but important is you need to issue Rai data data studio is not magically going to give you all right there for your honour I data needs to be set up inside google Analytics and Google ads already
Speaker 1 21:14
and what I mean by all right there is this is different of different company so I've given three examples here so the one could be what we call a conversion in Google ads anybody that's running for ADS know that the term used to the conversion
Speaker 1 21:31
in Google and Google ads this could be somebody that's play stupid for somebody that's born something to somebody that's completed the form could be anything around around that but that's just that's like a
Speaker 1 21:49
KPI that could be used the second one that most people have is the full form submission TOEFL sample sales take this probably a former not contact us page if the form is submitted google Analytics will pick this up
Speaker 1 22:04
if for example better call me back on the website that could be one of your puppy eyes third one that sometimes it is in place while is a resource download so if you if you have a PDF on the website and like a product spec sheet that is also KPI that's worth measuring so
Speaker 1 22:37
in terms of the different kinds of of Google Analytics in universal Analytics it just sits on the on the conversions so I'm your goals so the term inside universal Analytics is your goals and in and show you where the same
Speaker 1 22:56
thing slow cooking okay so this is the Old Analytics which most people should be familiar with if you go to you'll be able to see your conversions under conversions in the goals that William goals usually sit I want to see if that's showing up hope they usually
Speaker 1 23:37
below you can see which sample track event registrations you probably have something else like the film submission excetera so it's important to note that detail the gold three completions that's what we looking for in the new Analytics who analytics for this
Speaker 1 24:02
as an event to go to configure all the events were shown yeah and you have to take them as being a conversion and so this has to be in place before we can actually pull the data into Google data studio
Speaker 1 24:22
if you get stuck with this we have a previously called at workshop that talks about our City's out notice topic is a bit misleading this the kitchen just posted in the chat like this goes through how to set it up
Speaker 1 24:41
so I think you just summarised it is very important this has to be set up already before you bet you you can actually use it any comments or questions which stop sharing this is quite important the benefit sample for you we set up
Speaker 1 25:06
valuations on your website that same place jumpy like B as in same place so when somebody B we can see them google Analytics you have any of your clients that you have like this is conversion setup so you asking me yeah
Speaker 1 25:29
so yeah we do have one or two conversion setup typically email form submission that kind of thing Legion obviously but from what I understand what year for you can create your own eventbrite yeah yeah yeah you just have to know
Speaker 1 25:55
if you get stuck on this point like just dropped off as an email in terms of how to set this up it's just very important so I'm gonna go into even if you don't have this order ID data available I'm still gonna show you how to create a dashboard so if that date is not available fine you can still play the dashboard so that's what we gonna do we gonna do now share my screen again okay so what happened now is this this is
Speaker 1 26:30
this is our blank report the first thing that I usually like to do if I wanna I wanna put in a date range I want to be able to select which days to look at so I'm gonna say I want to look at the paper Farm last month
Speaker 1 26:50
and this month so that's the first thing to put in a building 88 control this is a date range control is very useful now what what I can do is I can build out of bolts so the way it's not over so what I'm gonna do if I'm gonna say I would like to add a
Speaker 1 27:17
table I want to see which of our Google ads campaign of producing conversions I'm gonna add a table or what it does is it brings up this set of Columbia take screenshots in the presentation that sky-high going to talk about this
Speaker 1 27:35
is that connected to the table in other words if I look at this dashboard a week or month from now that date range will it will automatically adapt or is it fixed so it's it's it it's this is selecting the core water data so
Speaker 1 28:02
you when you when you put this into production of people can view that people can edit it so then I can say I want to look at last year I want to look at it this year in other words manual it's not updated automatically from the day you
Speaker 1 28:17
can't you can't feed it to be dynamic so you can say please show me the last seven you can overdo fixed we can say every time the dashboard load my the last 14 days and what things can happen if it's gonna move up 14 days every time you open up okay
Speaker 1 28:32
so what I actually see you gonna go what is what do I want to look at I want to look at the campaign's the load and go and do a search for campaign what is gonna then do it if this is not going to show me all the Google ads and pay that you see in the Google app interface gonna load them up well I hope this makes sense and and the and the metrics that I'm showing it clicks so if I want to add on an automatic or I'll do if I will then go and just add conversions
Speaker 1 29:09
as an extra column ok so what is done now it's changed the table according to what I want so it's listening the complaint suspend it clicks and now it's missing the conversion snap a conversion it is a is a very cryptic
Speaker 1 29:28
word son your instances could be if you change the label on on this this column so you kicked there and you can just go beats and now you have a dashboard of showing you that this campaign could use five clicks and wondered why
Speaker 1 29:50
does this make sense any questions 30 did it automatically pull through all the campaigns for that date rape can you organise the data so that the top amount of l shown all the most amount of clicks is there we'll just have to hear that you can eat the
Speaker 1 30:19
chicken do I make it ascending or descending based on the different columns as well yes you can also add I'll give you something to give you a name other example you can add more columns in yet so if you want to sort sample c
Speaker 1 30:37
impressions the modifications that you've seen you can you can add that as well so now you seeing impressions so people don't really know what impressions means you can say times and Star this is the nice thing about data studio yes you can use English words not words that
Speaker 1 30:59
digital marketing people use funny yoyofreaks ok any questions and answers okay so second question that we were a lot of clients to ask if which one of my channels like email or SEO Direct is resulting in
Speaker 1 31:29
in traffic right that's a very good question so let's let me create a table for that so I'm gonna just I'm just gonna make the page a little bit bigger so I'm gonna make it a little bit bigger there what I'm gonna do now if I'm going to
Speaker 1 31:50
add another table matric day and what I'm going to do if I'm going to connect to the data source is now going to be google Analytics so this one so when I click on that what's going to change is this one is talking to Google at
Speaker 1 32:13
this one is talking to Google Analytics what I'm gonna do if I'm gonna change the Rose into channel the diamond source video medium in stores now so if you go don't gonna select that one then I'm going to change to cost in two clicks application to work thanks and now it is food in
Speaker 1 32:53
the flicks song from Google and and CPC cost-per-click the from Google adsense not it's not pulling in the other data but it is pulling in the the Google ad campaign that that we are I am gonna show you another report we have
Speaker 1 33:12
been successfully pulled up my shakes after 1 is that other one now this is why it's not working in the wrong account okay so you guys this is dashboard it's more or less the same one so yeah what I've been able to do
Speaker 1 33:47
if I pulled in the source the channel information so what you can see here it's Google organic which means SEO we got 87 new uniform it to people registered from bsnl debate topic 85 people come from it and free people registered from it so this is a very good craft show
Speaker 1 34:17
which channels are actually produced in the UK so this is a very good holistic for you to see you like what's working and what's not working coming to questions we stop stop showing today does that make sense of this is the latest ugly I've gotta lie to you at the moment ever formatted it yet but what I want to Showcase his I'll quickly easy it is to get the data in into the colon and
Speaker 1 34:53
change the technical words into normal English words not words with myself a note and then be users so and you can you name those things into whatever you want you can call them B2B leads you can call them
Speaker 1 35:11
pdf download you can call them product download and the reason why this is so powerful it is you can move away from the technical words into two words that the business actually use and just show the kpis but the top team wants to see immigration I
Speaker 1 35:39
ask you a question and so when you finish setting up the dashboard and you running into into errors and stuff doesn't work you have any laptops for troubleshooting but will be like the main thing is the most common things that that said you could
Speaker 1 36:02
like look at 2 to make it work so I'll bring down the spatula I think one of the main things of senior sister on the line is the underlying data inside google Analytics and Google ads the problem we will
Speaker 1 36:23
displaying correctly on Google the date Google data studio doesn't really do anything with that they can't fix anything so all the data have to be set up correctly in Google Analytics and Google apps that is that's usually where things things go wrong the other place with things break a lot is if you stay inside the Google ecosystem it's usually stable it works a
Speaker 1 36:49
moment you go when you add in Facebook and LinkedIn data the new using you starting to use third-party connect to something when there's like lots of stuff and break in the wrong account will using the wrong email
Speaker 1 37:08
using the wrong wrong wrong information to find Nations think we're all just very important to get get up on the same email address that you using Google ads or google Analytics it's very important cops explain any questions OK Google back rats in
Speaker 1 37:43
India because I've made notes and just shown like other things that you can edit so you can go and build your own 11 I wanted to show you which is which is quite interesting insight I'm also really thank you boarding from a visual point of view is it's it's quite easy to
Speaker 1 38:03
to change the formatting of these into all kinds of different things so for example this is a table at the moment and this little down arrow there what it's gonna do if it's gonna give you more options in terms of
Speaker 1 38:20
other stuff that you can other format that you can use for example we can do a column chart the thing gonna break down the date and show it to Channel which is way more interesting all what you can do is we can show
Speaker 1 38:37
Google ads data over time so you can say we want to do if you can do this I'd beta I'm going 40 but I go and I add a chart gonna admitted to it X Series chart so I'm gonna put it yet and what I wanna show is the number of clicks that Google ads is bringing in today
Speaker 1 39:11
so yeah this car show school ads per day and it shows clicks now if I want I can add in operations as well as it's quite a nice way to show movement over time and so can I have to put the second one in the sec access cuz I'm not gonna do it with page but this is a good way to show
Speaker 1 39:37
like movement of the times of example if you're running a campaign you could show it enough that he signed photo picsart to get into the website so evil zombie running a panic and barely running billboard campaign you can need to see if there's any spikes in the traffic when you're running your radio television billboard ad another really nice one is
Speaker 1 40:03
that we use a lot is this this one of the scorecard it's like a thicker what the ticker I mean is like an absolute number so this is for if you have like 5 KPI or your business we don't usually do this we place the sunlight top
Speaker 1 40:23
of of the of the of the dashboard sample would go here we go at the scorecard and we would we would put this one there and we would say this is actually a very good one I click on version 282 conversion rate is the number of people on your website it's Tony that submitted and ugly so we've been so
Speaker 1 40:51
we text the same version might make it really big and that would be like the first thing that you see on the dashboard you can edit the text you back just come play Lana you know I don't think we need to spend too much time and formatting you can make this thing beautiful
Speaker 1 41:14
change the colours except up it just can't be this is a very effective way to show up or keep your eyes on the business hours for the conversion of 2.7 and the business knows that if it's lower than 2.5 it loses money can you set it up so that when it does go lower the changes colour don't know me
Speaker 1 41:44
really you can you can do a comparison rate ranges as well so you can say both of the previous year we can do like a comparison between like and then gone up or down based on the last year so I'm guessing since it went down by
Speaker 1 42:05
56% on all so do conditional formatting yeah you can say Willow yeah you can go I made all kinds of conditional formatting that you can go to hear if you say it goes below a certain amount make it red and like scream about it
Speaker 1 42:27
so yes it is very useful because if you open up the back when you can I need to know if something is going wrong and be alerted okay the help College engineering question so data studio is designed for reporting right I
Speaker 1 42:55
give you a quick glimpse of where you are at a certain time frame and time can you use it for dipping sauce to order just reporting very good question what we what we learnt in The Last Waltz we started building was bought for clients and
Speaker 1 43:17
then they were like we don't know what to do with this so it's very much to present data to show if anything is wrong in terms of driving and drilling it's not good with that so it's I think the dashboard is very good to
Speaker 1 43:34
to show Ben's benchmarks and to endure to something wrong and then you need to dive into the data you need to login to Google Analytics login to Google I think I actually go and have a look and see what's going on inside it okay thanks okay
Speaker 1 43:52
okay my screen go back 12 months so these multiple things you can play around 2nd stage you can do breakdown by country you can do tables I know I've shown you exceptional ugly one now you can formatted that it looks like that that's a real live
Speaker 1 44:17
one that was built for for client and can you just go back to the same thing to do if you need to share the dashboard off to fold it so the way to do that it should go back to know once you finish with your dashboard you click on share if you can manage access and then what what we usually recommend is people or not very good people lose their passwords a
Speaker 1 44:52
very good and effective way to go and share this passport is anyone with the lincolnview this is gonna give you a link a Dude all you have to do your browser is add that into I just posted it in the truck if you click on that it's gonna load to dashboard and you can see it so what happens is you can say
Speaker 1 45:18
okay click anybody you know in exactly the steam on your team just click on that and it's going to load to dashboard but they just gonna update automatically make an update the dates as they wanted so one of the nice things about this if you can then also save it in your phone
Speaker 1 45:41
show you so this is my phone if I click on that URL what it's going to do it it's gonna load up on my phone like this so this is one of the dashboards internal dashboard so it loads up on my on my mobile phone
Speaker 1 46:04
and I can then save it eBay sa unicredit shortcut button what happens if after you saved it it's it looks like an app on your phone super cool okay so you can lay in bed with your coffee and then go how's the business doing now it's doing like this cmap work quite well because the problem is people whose password I forget about it so if it's on the phones to actually use it go back to the presentation in terms of I just want to share best practices we need to report if there's any questions
Speaker 1 46:52
please best-practices the number one thing is if it's very powerful but identify your 45 KPI in the business and just focus on those put those are right at the top when people load it then they can feed immediately okay so that so that that could help help him start to use the passport that's the first one the second one is gold the dashboard from mobile it allows you to see what's going on in your campaign
Speaker 1 47:30
anywhere in the world and then you could save it as an actress who sold it for mobile cuz you can still see the bashful on your best of its export from mobile but you can't do it the other way around I need a 13 years old to dashboard sell its contextual
Speaker 1 47:52
so no credit so that it makes sense in terms of your business while people are moving through your final cool any questions August sorry Freddy please will you just go through the three tips again I just miss the first one but you need for every bit of
Speaker 1 48:23
this allstate for The Long Haul it could be like a newsletter subscription or like contact us for 4430 it's it's going to be a sign up on their platform near for us gonna be valuations and b and one or two more
Speaker 1 48:48
to go and identify those it's the first of the first one the second one is built for mobile best two dimensions when you build dashboard notice from your phone and see the brain does nicely so what can happen if you gonna build a
Speaker 1 49:03
really really big on your desktop when you load on your phone is very beautiful if you network well and then the third one was assaulted dashboard in a way that makes sense for your business of example we like using a
Speaker 1 49:22
like a triangle on our people move to the final and we called that in my present of data that format but that makes sense for us yours is probably gonna be there thank you cool any other questions comment
Speaker 1 49:44
what I think it's really useful with includes of important of data studio that you can schedule a report to be emailed and 213 email addresses and so if it's like I'm a monthly basis you need show the reporter can do that automatically schedule
Speaker 1 50:06
so that's also quite like any other questions sorry can you integrate outside of the Internet data into the sign of the words can you integrate store sales anything from the data studio allows it to do that bro
Speaker 1 50:37
you a good show you what is available on in terms of other data sources and data so I shown you google Analytics school at and this Google sheets you can pull in Google sheets you can connect to bigquery
Speaker 1 51:03
me the all the Google stuff so that's evening or where it gets really interesting today search console for your issue date example weekend very interesting as your partner connect connectors that you can pull in from Zoe on my
Speaker 1 51:21
calendar from LinkedIn Facebook tik-tok all kind of different places MailChimp so it it it it at multiple levels of complex because you're in need a third-party connector plus it needs to connect inside MailChimp so these boxes of brake fade
Speaker 1 51:44
complexities light goes off like that but you can do it yes stuff like that so probably be sharing that other workshop words is a Shogun Sheldon is going to talk more about architecture not the bone connective so if you want we can do it we need to schedule a separate session just to talk through that because they grow enough to break
Speaker 1 52:09
going to rain today to set up shut up I don't know please have a look I'm gonna just do search inside it just got out of class and connectors for to reply yes so yes you can pull into her in there and
Speaker 1 52:25
we need to wrap up I think lady have you shared my email address in the in the in the in the chat we do build dashboards and set up these connectors and six Analytics and we do training as we do want to continue to conversation and find out anything about what we do just drop me a line we have a workshop next week sorry next month to welcome to join that as well
Speaker 1 52:57
I hope you enjoyed the session and that you found it valuable cool anything right probably Closer by I was just putting a joke at the bottom to see advantages of it's very technical it's it's important for me to understand these things but I
Speaker 1 54:00
got lost in the city of mechanics of it all and and I don't need to know I think they quickly someone I can build one for me we download the app because I'll be able to get I think w w w w decisions make valuable for us is what what does implication
Speaker 1 54:27
application and what is possible people so I think it is important to have a sensitivity possible unicredit just confirmed
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