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Agenda:
Sheldon Singh is an experienced digital performance marketing professional and a Google Analytics specialist with a wealth of technical expertise. Sheldon is Google Adwords certified and has a BCOM Honours in Marketing and Psychology from Wits.
Webinar: The future of web analytics - transcript
Speaker 1 00:00
I'm gonna switch on my video just for that my voice is clear can you buy see my screen okay so thank you for your time today I'll be gonna be chatting about the future of Analytics also known as beautiful so I like this phrase there's no such thing as a stupid question so please stop me at anytime if you have a question are
Speaker 1 00:24
8 years of time at the end for the way we can go through a couple things so if you do have a question for you gonna come here is what is GFE the history and the Future the changes from universal universal Dalton on his treatment is the one that everyone is using at the moment
Speaker 1 00:46
but it's gonna go to have a high-level implementation things that you need to do the step step by step we can chat about the different the difference between app and web data streams I'm going to go through a quick demo so that's what we can do some two examples for lunch at about 20 p.m. and have tracking and then some tops some top tips and things that are coming soon
Speaker 1 01:09
so what is GFE do you for is a unified approach to Analytics it was called up and win in 2018 because Google didn't know what they were actually going to call it they decided on j-4 because it is an Evolution of Analytics the objective is to move from users or generic cookies cuz we all know the cookies are
Speaker 1 01:31
quite fragile at the moment they are good because they are going to be soon some up and where would your fault because the next episode from users to customer so you wanna go to a customer-centric approach where we aren't limited to a specific platforms no point being website of being Me Up 4
Speaker 1 01:55
something like that we just want to use we just want to use Analytics to understand what people are doing going down to the customer level and that obviously does heavily rely on understanding behaviour across the face because people don't you lie and just a browser on a desktop computer or the phone they go between all of them so I will go in too deep into the bin out certain evolution of Analytics
Speaker 1 02:17
but it's not a direct carryover you can't if you been using analytics for the past 10 years nothing that is in that account will be migrated across the reason for that is it's a completely new data model
Speaker 1 02:31
beforward used to be about page views and interactions now it's all about events and go to adjust now so you cannot migrate your older kid 800 number 6 you can't migrate so as soon as possible please look at implementing what I'm missing you today so you will get a very good understanding
Speaker 1 02:51
what you need to do but as soon as possible so Google's not going to allow you to use your old data so what are you getting you getting a bunch of new features these features specifically admanager TV 360 and ft 360 and bigquery were limited to
Speaker 1 03:11
Analytics 360 much is the premium version of Analytics now everybody gets access to connect the ad manager which is the publisher side of edwardsville googleheads bigquery which is your cloud platform 3D 360 or displaying video 360 which agency or
Speaker 1 03:29
supercharged Google display network merchant centre if you are selling specific products you can now directly linking much the same thing to your cheerful property as well at the surgeon's 360 which is
Speaker 1 03:41
to say that the Big Brother of Google search console Empire baseball what do you get to get a new way to do a demo on in space just now but this is what it looks like you can see it's got a similar look to normal Analytics but it is quite different
Speaker 1 04:00
and there's a whole new reporting section with your multi-medical cutest puppy slide in it so that when the deck is distributed you do remember that these are the things which we just like I love this the slide because it shows how far we come in 2005 Google bought a company called urgent required urgent
Speaker 1 04:20
and data Analytics code if you ever see it and I've never seen this because it is quite all this is the JavaScript array or change it if you had to go to a website and you search for 1 a new label to tell which version of Analytics your current music in
Speaker 1 04:36
2007 it was rebranded to Classic analytics for Tuesday at AJ and then in 2012 the university and at 6.30 this was where ga-34 the one that majority of people are using wasn't it so you can see 1212 is a long time ago in 2015 there was a milestone event where mobile queries over to test of meaning Google store for the first time in 2015 social and mobile devices and mobile phones in mobile browser folder to desktop devices which is why we need to the next year could just save it till 5 it was also an acquisition that Google did it
Speaker 1 05:15
was specifically designed to build apps and to-do app Analytics so Google identified that absolutely future and that's where they they acquired firebase ones that happened everybody realises that users don't go between
Speaker 1 05:31
they don't stay on one device table between devices and that's weird GF for caring to me it is a combination of firebase and classic and that start with the new model that allows data to be comparable and be treated in the same for the same reporting structure
Speaker 1 05:48
in 2020 it was moved out of beta it was made public and Google has officially announced that at the end of 2023 sorry at the end of June 2023 classic Analytics of this person here will no longer collect data in that is why Jeff what is important so if you are planning on using data in the future you will
Speaker 1 06:10
99.5% be used Audi A4 what has happened is this user expectations we wanted to be easy and that that's this is use expectation of people using the website they want website to be easier you have to be easy you want to remove it as many
Speaker 1 06:28
friction points of the area points to get the user from visiting your your platform which is where brought up Q conversion method that could be the same by the lead lead an actual purchase and you don't know who was on the other side
Speaker 1 06:43
of the screen in the screen being so normal so you want to build something and track it in a way that you can identify any potential hurdles so that you can do and that's what year what does it really nicely
Speaker 1 06:58
sheldrick 1/4 in in the in the in the in the session that we had earlier was this was a nice way if you look at your website code you could be pennsy what kind of Analytics you have by looking at that little tracking code great
Speaker 1 07:17
if you if you went to the website if you went to your website and do the girl that is under percent correct if you search for any of these I would search for this 1 + cos this is most likely what you using and it's such as for Gtech don't you get these two will be the website and SDK is found on your inside
Speaker 1 07:39
really cool so pull change human behaviour as we used to use desktop for computers and then we have to use mobile and mobile phones mobile browsers and I'll be using apps but to be honest we use all my nephew shop on takealot you probably about a clock out you probably visited on your phone which means you probably seen an ad on it on your phone and
Speaker 1 08:07
you probably browser on your desktop user change behaviour that you know you have a techno profile music that isn't quite as if your browser on your phone or your browser on your computer because you're logged in Uno if you don't doubt that I think she
Speaker 1 08:23
or it'll be in my favourite minute so users wanted to be easy I don't care users don't care what platform the using they just want to get to you and do what they need to make it as easy as possible that's what you need to measure so that you can
Speaker 1 08:39
stop me I didn't want anybody questions what has happened is universal Analytics has moved to G4 and G4 is data model is based on events and he went there is anything anything that can be done on the site
Speaker 1 08:59
anything that's miserable isn't even that is the basis for directions to reason for this is that used to happen is you have a paint you and then you have a click on the page because the two different things you
Speaker 1 09:12
couldn't put them into a user journey and the nice thing about event is now you have I paid you that they paid you went and you have an engagement and also Riverdance because it's me because I didn't happen and then
Speaker 1 09:28
and you can build out to use it you anything this is where picking up her dolls and picking up affection points is possible because now you can see the stream of events from the user and what is the last event that occurs before they drop off old film could be
Speaker 1 09:42
so cheerful just have something really nice called an ounce measurement it is elected you can choose to switch the soft it recommended to keep it on it is the automatic evidence so you can choose to automatically collect a urine formation
Speaker 1 09:57
scroll inflammation album clicks so when someone clicks on a link it doesn't lead to any website for goes to another domain you can track that automatically you can do side sub so if you have a search function of it so you can automatically configure site search to collect the key words that are
Speaker 1 10:15
used by only uses if you are using YouTube videos on your website you can automatically when the video is paused and seek in between you can also set up file download tracking so these require minimal minimal configuration in the end when you can switch them on and switch them off as you can see here
Speaker 1 10:39
so what what I mentioned just now but page views restrapping if you ever gone into Analytics this would be one of the key metric to look up now it's just a wee bit and everything that you used to call custom dimensions are call curt definition job as much as it's completely new day tomorrow they just took what worked really well and put it in a better way for us to configure it and set it up
Speaker 1 11:06
so any other user engagement need to be tracked incidents requires a setup so outside of this list of pages crow's albums Lakeside such engagement while download you would need to set it up so if you wanted to know whether a person clicked on an image of a specific page or I don't know if you have a game on your website or if you have a calculator that you want to track all of those need to be set up
Speaker 1 11:32
so that they can be reporting you and that also goes for conversions so convergent me to be tracked if Wednesday is a new model for ecommerce tracking which is quite quite quite nice because it goes away from a
Speaker 1 11:49
product list two items because not necessarily one of the problems was not everything if you're selling a service is not the product given by definition of e-commerce but what they've got now it's item so you can say whatever your services or whatever product in skin the average
Speaker 1 12:06
household use a journey that you can track me to get for using that and you can select any you didn't that you want to be considered technology what that means is if you had downloads as an event it was automatic
Speaker 1 12:23
configuration configuration needed you could set that as a conversion meaning you could send us the conversion and using Google Hudson example automatic without going through a lot of work so tell you all the good things about ggfl but there are some limitations
Speaker 1 12:46
Google obviously still wants to make some money somewhere so if you go over these limits you won't be may need to look at investing in ga for 360 which is honestly the premium version but from what we can see a lot of people are not going to actually need to go out it's going to be for the very very high
Speaker 1 13:04
data-intensive companies 11 today to get through this because for example if you had 500 instances distinctly named events you can have up to 500 ml is one event scroll is another event that this list is just six you can have up to 500 unique events on your side so depending on how granular you want you talking to me you can you
Speaker 1 13:33
can go up to 502 you're up things like first open that purchase and events collected by announcement that list that I said is not counted towards because it is the name of the event So Paid view is what its
Speaker 1 13:54
main characters including the underscore you can go up to 40 characters you can have 25 event parameters an event parameter is what we used to call custom dimensions in that if you want to enrich 114 you can say Paige new was this but engage me you want to say that this specific age was from your product catalogue or your
Speaker 1 14:15
services because that would be the name of your permit and then you could populated with the length of an event parameter name is what is the bizarre quit quite liberal I don't think we'll ever really Richard the bending of granular you go but these are just the limit adjustment to feel well
Speaker 1 14:37
you can have up to 25 user properties so those would have been user-level custom dimensions the things that you could put in their ears if you know a use of use a specific age you can then group them into a specific
Speaker 1 14:51
category of uses of Ida tarbell you know value if you are getting ring company you could say whether they are all is all flybuys that's what I think you can also do if you were bookstore you shouldn't examples I really like you could use a use a parameter to determine if a person's in fiction nonfiction or if they like World War stories like that like check stuff does he told me you cannot do I
Speaker 1 15:17
do know that we have someone from you and Company you could be and if possible you can identify by using the dog or cat something you could also and then there are limitations to how much you can push through and the last one is user ID so
Speaker 1 15:36
this is something that's super important because go back to take lot example if you log in on takealot you log into your profile and you log in on your phone and login money does not belong in the weather connect all those pieces together is through at use identify and that to use it so
Speaker 1 15:53
if you have a locked in state anywhere you need to have a user ID and I'm sure about that although implementation is there any questions or fifth in the event's list and so he asked from that list why would anyone choose to turn those off from collecting information
Speaker 1 16:21
beside search okay let's let's let's go to the page views I don't think anybody would switch off the only reason why you can switch it off here it is if you had something like a single page application where the page doesn't actually load been some
Speaker 1 16:37
changes that content the automatically knew you wouldn't work you would need to specify that as a separate event scroll tracking some people don't care and if you were using something like a single page application getaway Scrolls don't really matter because the screens changing that metric tell won't really help album kicks if you don't have any of Pancakes on your side which is unlikely or
Speaker 1 16:59
she don't care for it you can switch or so but switching them off just make sure you're reporting cleaner and that you can limit what automatic information comes to which I think it's quite nice of them to offer
Speaker 1 17:10
that answer your question Sheldon this custom dimensions of parameters affect the cold now I just want to make a Bailey 10 that it's too technical total sample of like Candice and your instances that
Speaker 1 17:30
that functionality allows you to tag somebody that's interested in this specific school then you can fill out who are the people that's interested in midrand to or who are the people that interested them in the damn computer Bloemfontein so that's super cool so and then full sample Steven with you it's like us a joke about us as
Speaker 1 17:53
Sheldon said it's like categorising your users between cat and dog but you can actually take it further like once somebody has bought a bag of Montego you can pack them as a Monte go by and you can I see you can install Google please show me all the people that his mum take of buyers and I'll show you in the interphase where they coming from where they came from other board and they come back again it's like so so if you think about so so all the other people in the in the in the in the
Speaker 1 18:26
webinar I think of one of the walls of your customers without being able to segment them on your website could be valuable that could be as I said like everyday is it a type of customer is it a little bit of product I
Speaker 1 18:42
mean the customer ID is one somebody is locked and you can see if example speaking when they log into into your hair with braids and your ecommerce system you can then you can follow that person that out you can say are you busy b I think you know in June and then he was back in February and then his back in March as you can get a view or who's actually accessing the site and what they doing on the on the way to each I
Speaker 1 19:09
completely underestimated the sunshine out of there until about a month or two ago so I like it it's it's amazing she shehnai show me when I arrive a little bit more into that later any questions comments
Speaker 1 19:32
so implementation of beautiful is different meaning there is going to be some changes needed but the good news is that not too complicated info3333 possible places data can be collected from your website can be your Android app and can be your iOS out the reason for the difference between Android and iOS is that they themselves have different models but
Speaker 1 19:58
ga4 needs to adjust the data coming out of it and they have different languages so they actually did quite a few where is anyway but he can be a mobile browser can be a desktop website builder that's exactly
Speaker 1 20:12
store on web you will use Google Tag Manager I highly recommend using Google Tag Manager just for the ease of implementation as well as the amount of time you may need to contact your developers a way to do it without GTM I
Speaker 1 20:29
don't recommend it because it is it feels more complicated because like I said every single introduction you want to track requires some sort of cold tubes and then he went and if you aren't using DTM that means every single button will need a push
Speaker 1 20:47
cold place on so that it can push information to do so you can you shoot em if you can't you can't get automatic enhance measurement events automatically but like I said I don't recommend stewpot Stewart I'm gonna go through that live in Clapham just now but there are two parts today 430 10 years that you don't forget that there is a configuration can purchase one tank here and there is a gf or you can take the configuration tag is the equivalent of your old age you check in that you can actually send it you look here to send a page views and to understand figuration notes that's up to you if you found your configuration requires that all louder
Speaker 1 21:32
you can choose to send their page then every time to take clothes if you are using a full pages trigger and realise if if I am saying something that's too technical please come to us to help you with this is what we do
Speaker 1 21:44
and I'm here for you and the specific areas for anything you want to track then you'll see that there is a link here it says configuration today did you have for sure you set up your configuration to hug and you will put in all your pictures of properties all your custom definitions all the way here and
Speaker 1 22:02
once you set that up once you then create a gif or even tag all the things like picking out a specific button filling out the form your conversionpoint whatever that is if you were doing up implementation
Speaker 1 22:17
you will need to use firebase it is a non-negotiable unfortunately so what that requires is an SDK installed in the app with your Developments Ltd it is a lightweight piece of code that will just send the information to
Speaker 1 22:38
da4 automatically we have a webinar coming upstairs in the cure to a specific workshop about attracting more fibres so I'm not going to go too deep into that so if you are interested in if you are using an app please join that workshop and we can we can help you with that of their
Speaker 1 22:57
Motors GTM if you have not seen GTM but don't know what gym is this is a little box that you place on the website that allows you to place cold inside and calling it as you require so it is a single piece of gold that's what it looks like that need to be installed in us that these two pieces to that one crore
Speaker 1 23:29
once that is placed on your website you can download things through it on to your website without needing to contact you develop every time you wanna make a change so once you have gym installed you come here to text
Speaker 1 23:42
doesn't just sent box comes to this completely empty you will choose new a new tag UK select tag configuration and you'll see that there's not three options universal Analytics is the old one that's here 3 and you'll see the loser to GF also when I setup a contact agfirst
Speaker 1 24:01
my bad I started to have to start now I'm looking for you need to get a measurement ID so we are not at the county will create a new property if you don't have one already he will give it a name to a recording time zone and your currency will the next and it will create a property the property will look like us
Speaker 1 24:25
and we will then come downstairs string members of the three places that it can come from we going to do web for now you gonna put in your URL I'm going to do it on the spot is super important the stream name is the identifier you will see in the reporting to fix
Speaker 1 24:47
unfortunately it is not a double so whatever you choose here please make sure that it is descriptive as well as usable for the future so you can just call it website but I prefer web and then whatever the short shopping and you use for your website
Speaker 1 25:07
then you have enhancement so you can switch them all off and say that you will just send you and then you can configure it with the skill in this is the screenshot that was in the deck you can choose to switch on a half as you need if you were going to do site search
Speaker 1 25:29
you can choose it will automatically use this query strings so if I'm saying spending it doesn't make sense if you have a search pet hero I'll be home I'm assuming you have any query parameter so if you look here in the URL I
Speaker 1 25:52
search to add dog food and there's an S that s equals is your identifier for the query string so you can see that I noticed it automatically at the estate and uses the top five which is a letter Q the letter s search query and kill those ones are
Speaker 1 26:10
default I don't actually have them there every time I click you can also add whatever you want so you could watch the picture if you had if you had more than aunt news on the side it does there's no negative include you can also
Speaker 1 26:28
additional credits if you get here for example that is a query parameter or products so if you wanted to remove this from your URL report you could just put those type and ESPN whenever you wanted to strip out of your URL you can
Speaker 1 26:46
get here thank you for your website and didn't get what you wanted to switch my life and then fell downwards so there's not much configuration here besides watching it on my create my data when you created a stream that interface changes to those
Speaker 1 27:07
changes to this list where you can and see what are you high as you're happy and you will 99% of websites will only require one web data stream the only time you would need multiple is if the user journey was completely covered so if you have shopped at night chart.com and you have www
Speaker 1 27:27
I'd rather come you still want to use the same measurement A3 you still want to use the same data stream because the user journey could be between the between both of us out of it so just mentioned it and copy it what's the street value on
Speaker 1 27:43
the go to Duty my legs can you take configuration D4 configuration measurement ID so if you ever if if if in GTM even want to know what something is just looked it up and you'll see that it gives you the format of the dash
Speaker 1 28:04
so I'm going to East legon there a user-friendly members always be good for this is cheerful.com a store and now this is where the Fun Pack install if you have a custom dimensions pre setup or user value-stream Centre
Speaker 1 28:26
you can add them here so it'll take you right now because I don't have anything set up in this the Sandbox come but you can use it here or getting us the example use of property could be on the same time
Speaker 1 28:45
obviously that will vary by what you gonna use an end this here is where you put in the dynamic value of whatever variable if you are able to detect of an episode of the cut or Robert or whatever it is
Speaker 1 29:01
that's what that girl and it feels to set up the event level custom dimensions Lord of the Rings like page title page name automatically collecting if you had any identifier for the section of the website
Speaker 1 29:21
something else that's to do with the event that comes through so one of the things that I've done is give the use of watches a video on your website you obviously are going to get the name of the video you can get the
Speaker 1 29:33
interactions with a video but if that video was from a specific category or it was from a specific serious you could then steal his name there and then you could clock that value into your ears when you pull your reporting any event that comes through with this
Speaker 1 29:48
value will automatically be added to go to court so I'm just gonna go then the alarm settings pizza if you need if you need something before you do something that a lot of do is if you have a data later on the website you need to make sure that the data layers available
Speaker 1 30:14
before ga four loads because you already it's out of your day today so you would need to make sure that whatever your data now on is based on fire as beautiful as loaded before we can also choose whether it's why does one spoon of them so they weren't being the trigger for one purpose or if you're using a single page application on yesterday you would need to
Speaker 1 30:37
have fun once we went in and set your trigger bingo event of your age change your trigger will be all pages this is the normal dose of clexane you then need to add the sec tech remember there's two or
Speaker 1 31:00
blunt and then the name that you put on in the name is completely up to you so I want to say this again so let's say we want to track when someone click on this Daniel your inventor name would then be
Speaker 1 31:19
we will then go here to G4 event choosing the configuration that we want and then this can be better if there are specific parameters you want to add on a specific user properties with only your card for this event you can have them here but if it's a general event parameter or user property the configuration tag that we just set up for automatic you personally
Speaker 1 31:47
you didn't need to set up the trigger so it'll be a quick and then you can configure this to fire when a user clicks on the bump into attitude is there any questions Sheldon just in terms of like just to let everybody know this session is being recorded so you can go back
Speaker 1 32:23
just because the stuff gets pity and quite technical omg will get that have to take and we gonna be recording session is well I think told him I think showing out to deployed is awesome and just I think we've got 25 minutes late so I
Speaker 1 32:44
like I just I think a lot of people will want to know how to use it as well to make a structure of those as well because you know like going going into setup is quite a thing so like going through this effort like one of the gonna get from it the interface like what's better
Speaker 1 33:01
than 100 so when you get to this point if you happy you should get some data so I'm using our naija.com what is black data so what are interface looks like a this is the home address is your pop-up menu on the science your homepage will tell you on a very high level of what is happening
Speaker 1 33:28
music from The Big Pink website you use as he is in the time frame of this report which is the 23rd 23rd between 9th and had 120 New Year's average engagement time is bunnings 2 minutes so what is been what is credited with four players that do you agree used to have something called sessions meaning a usable start an engagement time and then after 30 sec 30 minutes to
Speaker 1 33:58
cancel will be removed sessions don't exist anymore so you just have engagement engagement time is the time between events and it doesn't actually came out because you don't conversations you just can't of Engagement from the accuser
Speaker 1 34:14
Lambert the average time between the important part to know is that if a person's on their desktop and and you have a user ID setup for mobile devices can get more time can be clicked on your website on your desktop and then clicked on your phone and that will be seen in the same user journey so the engagement I'm going to be built across which is really mean when
Speaker 1 34:37
you have your real-time reporting which is uses in the last 30 minutes this Pacquiao will be customer to you so it'll show you when do what users are using website and whatever insides rga42 may find useful
Speaker 1 34:54
then we go to reports in an old Analytics can't you use uses acquisition behaviour and conversions that would be the ones you got something quite similar so you've got acquisition engagement motivation which is kind of unique armour smaller
Speaker 1 35:15
attention to all user data secure separately and that it is now aggregated minutes and reporting stuff so you can see where people come from but they have aggregated it so that it's not as granular because there is there is a need for a privacy
Speaker 1 35:36
with you for a bit so we don't get as much information as we used to but you can still see what device is used for judging people are coming up what operating systems with its desktop and mobile browsers they using my device types screen resolutions in operation so we have matured John don't have enough so we don't have anything today
Speaker 1 36:04
but if you did you wouldn't also be able to see able to see what version of the app is stable or not and if there's any issues coming to the most important part because I'm just didn't like I said everything is in place so you want to know when people are doing something on your website
Speaker 1 36:31
you go events will look like this to your page you it's okay if you jump in the user engagement is an automatic event when someone clicks on something so if you click on it it will go deeper into the reporting
Speaker 1 36:45
and you'll see here for Bremerton that those values that you added into your parameters will then appear here and you can then go into it to see if you checked out it will be insane how many people have dog how many people have cut but
Speaker 1 37:04
you can also group you can also pull out the big news is we have specific values and that you're doing the comparison so say you have a a custom parameter setup for better it will then show you all the different values you have so if you want to talk on this case
Speaker 1 37:31
Argentinian you've been a while it'll do it leads orange line to compare Your all traffic which is the blue line to the Orange line which is that subset of your users so if a user has that parameter that you specify you will then get a
Speaker 1 37:49
separate line for that traffic and then everything else will then be grouped out so this is all traffic and search Sheldon it's a unique UNC we have this many dog years is on the side compared with this many cat years is all we could say like
Speaker 1 38:10
pyramid Run is doing way better than cure open a file and then still eating dinner and everything else that's a session start but it's just to show that something that started on your website it's not the same
Speaker 1 38:35
it's a grey area at the moment it's not the same as when a session used to stop people still at the home that leave this metric out of the report to until Google finalization Netflix in the Scrolls you can click and scroll
Speaker 1 38:50
members automatic tracking them show you called and said which is a indication that of Whites not I don't know what percentages of article how many people in each other but I'm just trying to come off
Speaker 1 39:14
too we have a customer care for workshop page so for everybody who did the stage be threatened obviously you can see that URL see what the URL was when people can't accept that people come so that so
Speaker 1 39:45
that you can find it as you need and then there's also a workshop register button click so everybody who came today then I make you had to register for this we been able to track that really got a lot to tell you one interception that we did
Speaker 1 40:01
but that is technical conversionpoint sew-in conversions this workshop register button should be switched on what does then get as as users coming to the website and click on the button the Register button that is out conversionpoint meaning that separate reporting
Speaker 1 40:25
and pull out all the events that have abortions been acquisition so this is quite interesting because it is also in transition but acquisition is the first touch point that a user ID before coming to your website so if they started on organic search locate such Direct that is assigned to that user for their entire lives there as long as that cookie is tilt available so the reason for that is it's no longer about where the user came from
Speaker 1 41:11
put that last conversation because classic Analytics to g83 odds are universal and that could you please was based on last click attribution but that's not always the one that brought the use of Analytics has changed this model so that it is about what what episode do you first because that started the journey and then you can view the conversion of
Speaker 1 41:34
you can be the source of the conversion if you wanted to tell if somebody search for vehicle training for example and they clicked on again a person be with them come to the side and then be tired forever
Speaker 1 41:46
based on that because that was the original source of that traffic if they convert week and then see what just before they converted what brought them to the side that is another party weekend and then your shoulder just wanting to talk quickly so I might Chris practical to
Speaker 1 42:05
Killian tillie and I'm not sure to class and I'm so what what is saying is when when you are having or when you want to track if somebody is registered all done a booking on hotels.com to an event and then that invented thing to Mb into a conversion
Speaker 1 42:26
so what happens is is is is that's the way that's the way that you gonna truck back if your booking is taking place in a four-room I wanted to talk about now is once you stuck in that week and then back to back to where did you get this customer the first time was it from
Speaker 1 42:45
you know Google was from an email ever sent although you know you know where did that after they come from you because it is also relates to 222 us is that excellent cool so I want to show you this criteria
Speaker 1 43:10
for the rest of the group if you would think you data cannot be migrated from Jada me DJ 43390 is it possible to leave login to g83 again when you have 46 access your older data login for your DP and your job is technically the same
Speaker 1 43:44
pictures through here so your account will always be your accountant skill assessment my job and within nature there is the universal Analytics and I'll GTA V when you will always have access to it you just won't be able to add more data to it after the
Speaker 1 44:05
25 of the 30th of June so does the beginning of July 23 so the data will be available Google hasn't given a final final answer as to when the date will be deleted because technically it is it is it's going to be
Speaker 1 44:22
in stagnant day today in there so that there is speculation it's going to be between two and five years that will be able to go back in or export the data is also talk about a single export to bigquery of audio data so there's a couple things that are coming it's not finding this because we will does huddle rest of this year and the first song of picture you doing but on the 30th of June next year you will not be able to add new data to it but you should still have access to it so you can you can go and put a report of how many people were on your site before this
Speaker 1 44:59
is it happened that you question thanks and then just answer the question you want to be an instance where website can't use gtn it's not really a k s it's really a case of our policies that don't allow
Speaker 1 45:22
certain JavaScript to be loaded onto website so that that's generally what that it is when a company doesn't allow JavaScript to be loading websites as a report which is quite nice to get your normal day-to-day data
Speaker 1 45:46
but if you wanna pull a really cool report in the show you guys the explore section so there's a bunch of different templates you can use those free form which is basically the stable tabling out there so there's Funnel exploration which you choose new generator is your conversionpoint and the steps before
Speaker 1 46:06
in the starting pitchers on initial you now then second overlap so if you wanted to know how many people fell into both segments so if you have not left that use during a couple of people who visit Madrid and Paige versus
Speaker 1 46:22
DC edenvale page then have a segment of how many people online edenvale and you could then build a segment and do a segment of love to see how many people do but they could also be for dogs and cats could also be for luxury buses budget
Speaker 1 46:43
accommodations for the hotel people in the use Explorer so like I mentioned earlier at the Beginning as we're going down to a customer data using something like the user ID you can then see what did the specific user do I
Speaker 1 47:00
have on schedule but I've seen it in client data that a specific user will give you specific pages at a specific out here and there and do something specific I buy order as well as what is the content we can do it at a reasonable because the user is signed
Speaker 1 47:19
so that granularity and this client is a relationship of a baby lion relationships with their customers you can actually see the client has watched his video or has seen a specific content and that initially down to a user levels in this cohort expiration which is
Speaker 1 47:39
if your group to use us together can you see specific trends in the behaviour of the time and then use all I can tell you which is one of the cool things that I'm very excited about is as people buy more and more on your website for visit ready to snap out of value assigned to them you can then report on the grill you all over their lifetime predict what are uses going to buy on how much they're going to send so
Speaker 1 48:03
it does require some sort of setup and configuration of you before but I'm only use the lapet lapet federal website as an example is if you know that someone is buying a specific brand of cat food for example and thereby to key to the overtime you can then use GeForce automatic machine learning to predict this be used by you everyday all
Speaker 1 48:29
the time this is how long that we how long we expected the Nation's to last this is how much did the client definitely worked with the nice thing with that is because you start modelling the date and is Yu-Gi-Oh MGA 4.4 nation around help you can practice in a store you can in predicting ok
Speaker 1 48:47
this group of users visited five times and then brought on the first time you can you predict okay there's another group of users who are following the same trend but they are only on the clock but said it was technically going to be the one that gets you in cell based on that
Speaker 1 49:03
machine learning newcomen build an audience to save show those users who are most likely going to buy buy and you be able to target them with the the advertising or be more aggressive in your research can be so there is nothing you can do
Speaker 1 49:19
so the one that I want to show is the path exploration Sheldon atmosphere at the moderator just need to know that we have 7 minutes left and I think we definitely need to keep the pictures coming soon and the tips as well
Speaker 1 49:42
just rather just do this properly and give me 3 minutes of the entries are so this is the parking pass expiration you can choose to see when a user start their journey or when they're in the Den I'll be starting any cuz I think this is really cool if you're all set up so that you
Speaker 1 50:08
can get there were five people for this date range that I need to register but we can see that they paid you for those people started the session meaning Taylor she just came directly paid for them to the workshop review
Speaker 1 50:26
bidwill fashion style and you can build it out as you want to see where people specifically came from use this phone I find for me so we can see before they complete the sale they will review for specific pages and watch two videos
Speaker 1 50:49
and then go and buy the product that's the sort of insight you can get you can see all of these lead to the end point he was and that's why I setting up tables conversionpoint is exams it's important that once you identify what's of value to you and all the different bedroom twin city user can do you can make them out in this interface which actually is a lot of fun together
Speaker 1 51:12
if we were to go the other way you can see I realise I tried dating but this is why I can't go this way as well you're scrolling and into two vehicles cost nothing it was if you don't want to see Scrolls
Speaker 1 51:37
engagement is important we want people to read the content on the page but if you don't want to then you can switch off the light master key with him and that's why it could actually be useful and see what do people actually do
Speaker 1 51:52
and then the people to my shopping list it is a little frustrating to be listening to three stars automatically track it make you an American user but the ones that are going to be useful if you can't
Speaker 1 52:12
select the information of the Dragon drop older than what I know and you went out but she was going to tell you you need to thank you always need a value and some sort of dimension but we can see this year
Speaker 1 52:32
did we used it so many times that happened that you can also go to category and headed towards column B mobile tablet used to be and that is the Georgia border collie yes optus user user ID try and and how to do to me as much as possible and then do a measurement framework to identify those
Speaker 1 53:09
little skill points and possible hurdles that you need to track somebody I'm sorry 2 minutes and some change but just before the last question answer the question as well runs until July 23 and 3 and 4
Speaker 1 53:47
100% that is actually recommended it is recommended to do a recorded barrel set up for dual-tracking set up from now until July 23 it will also give you an opportunity to make sure that if you look up if you look back at a monkey be able to see if there's a very big difference between what G3 and G4 is collecting real good and going to pick up What's missing from udf or so that when you do move over to do for you not missing nothing
Speaker 1 54:17
to understand a good idea and Sheldon we had very little double from the session so I'm going to assume that everybody enjoyed it just a quick note on the list was gonna send through this this presentation to everybody I'll be working today bit of calling as well as takes it just takes a few hours to process
Speaker 1 54:41
once you've opened up this just click on the last page if you wanna join the next freshmaza fire shop fire base workshop opening next week and then is another workshop happening in 2 weeks time about to drive for B2B sales
Speaker 1 54:59
if you do when I have a chat with with me and just have a look at your cool Analytics complimentary station just click there and you can see my calendar a book by the loss of you just click there and that is basically that's basically it
Speaker 1 55:14
we hope you enjoyed the session and have a look at our a Melissa if you don't mind just post in the lead at the workshop workshop URL in the Q&A section she wanna see some sort of the next next training first Melissa's already already posted that's cool that's what everybody thank you so much
Speaker 1 55:37
thank everybody thank you very much for the session PlayStation appreciate I miss I'm quite excited about some of the people who like Steven is always about Customs auction Julian about you know about the different hotels in the bookings I
Speaker 1 56:06
don't know I hope they going to play around a little bit and I don't get that measurement remix of this identifying the whole new world of opportunities to track if anybody wants to wants to post me Q&A oh what a
Speaker 1 56:26
very good follow-on session could be on this because I know Phi beta sorry for people that have enough to not anybody else all have an app like just posted in the Q&A and we'll work on it I think I think what I saw it I think there's a whole section about
Speaker 1 56:46
using the data you know like that they grow watermelons to the lifetime value I think that could actually be quite quite call Steven wants to do more coolpad manager and that's very beautiful I just want to share with you oh
Speaker 1 57:01
Erica MailChimp integration tracking that's a good question I'm sure the best motorbike anyway I know you a universal recipient of multiple users utilise on YouTube in the Direct integration but didn't have the ute and
Speaker 1 57:26
when you when you set up a new email chain at the bottom under the entrance section a Xbox that you can that you can be integrated with a pink universal Analytics previous Analytics otherwise you need to use utm's
Speaker 1 57:48
just dropped one of us mail and will send through the instructions on how to do it all email email address in the chat yeah just email me and I'll swing through how to do that UPM packing a metaphor and onomatopoeia and
Speaker 1 58:10
Melissa will 2nd through the the the video it will take me to be able to cuz it's it's been recording for 5 hours I've been recording for 1 hours and I just want to apologize to you because I think you join the the workshop this morning when I accidentally started with Athena Clark and I was like it was
Speaker 1 58:47
the face facepalm of the month for me I felt I could switch it up
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