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The future of web analytics (GA4 vs Google Universal Analytics)

Learn about the latest changes to Google Analytics through a comparison of GA4 vs Google Universal Analytics, and prepare your business to stay ahead of the competition.

Agenda:

  • What is GA4?
  • History & the future
  • Changes from Google Universal Analytics(UA/GA3)
  • Events
  • Implementation
  • Web & App data streams
  • Demo (GTM & App tracking)
  • Top Tips
  • Coming soon
The future of web analytics (GA4 vs Google Universal Analytics)
Your host

Sheldon Singh is an experienced digital performance marketing professional and a Google Analytics specialist with a wealth of technical expertise. Sheldon is Google Adwords certified and has a BCOM Honours in Marketing and Psychology from Wits.

View the full video transcript

Jul 19, 2022
10:00 am
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